visual marketing
TRANSCRIPT
Copyright © Headoo 2016 - all rights reserved
VISUAL CONTENT MARKETING Create one-to-one relationships with your customers
Copyright © Headoo 2016 - all rights reserved
Observations
Because UGC is AUTHENTIC
83% of consumers trust UGC more than advertising
Why?
65% of consumers look for visual content of other consumers (UGC) on social media before buying
Copyright © Headoo 2016 - all rights reserved
Some brands embrace this trend
How to use UGC automatically on brand platformswhile respecting owner’s rights?
Copyright © Headoo 2016 - all rights reserved
Headoo solutions
Visual streams
Event platform
#hashtags
Physical devices
Social Wall
e-commerce website
F
Galerie DIM
Participez à la galerie DIM en postant votre look avec #DIM ou en nous proposant votre photo
PARTICIPER F GParticipez à la galerie DIM en
P
Collant DIM SIGNATURE noir Plumetis 12D
mlle_poline via
« Moi qui suis très collant noir j'ai osé les plumetis aujourd'hui avec jupette en cuir #ootd #outfit #fashion #me #legs #home #fwis #DIM »
SHOP NOW
Brand content
APIBrand platforms
Headoo is the link between the visual content featuring users and brand platforms
Copyright © Headoo 2016 - all rights reserved
Seamless
Secured
Fluid user experience and respect for their rights (CNIL approval)
Control
White label
A moderation tool enables you to display only the contents matching your brand image
All Headoo solutions are 100% customizable
Headoo respects https. Servers and database are certified, secured and are located in Europe
Dashboard
Headoo solutions
Copyright © Headoo 2016 - all rights reserved
The 4 Headoo pillars
CONNECT AMPLIFY CONVERT MEASURE
Create one-to-one relationships with your customers
Copyright © Headoo 2016 - all rights reserved
Connect
Headoo back office
CONNECT
MEASURE
CONVERT
AMPLIFY
The Headoo platform collects photo/videos/GIF streams from different sources: photo booths, social photographers, connected hostesses, #hashtag on social network…
Social Photographer Smartphone
Connected hostesses Bullet Time Studio
Premium photo booths Photo booths
Copyright © Headoo 2016 - all rights reserved
Connect
Headoo back office - Moderation
CONNECT
AMPLIFY
MEASURE
CONVERT
The Headoo platform collects photo/videos/GIF streams from different sources: photo booths, social photographers, connected hostesses, #hashtag on social network…
Copyright © Headoo 2016 - all rights reserved
Amplify
Benefit from word of mouth generated on social media: turn users into brand advocates. Engage them and create one-to-one relationships.
Stars
Bloggers
Micro-influencers
AMPLIFY
CONNECT
MEASURE
CONVERT
Copyright © Headoo 2016 - all rights reserved
Convert your prospects
Qualified database
Re use content and data collected with the permission of their owners: emailing campaigns, use the visual contents of your users on your Instagram account, on a store display, or on your e-commerce site ; and convert prospects!
Brand social mediaIn-store display
Event platform Social WallE-commerce website
F GParticipez à la galerie DIM en
P
Collant DIM SIGNATURE noir Plumetis 12D
mlle_poline via
« Moi qui suis très collant noir j'ai osé les plumetis aujourd'hui avec jupette en cuir #ootd #outfit #fashion #me #legs #home #fwis #DIM »
SHOP NOW
CONVERT
CONNECT
AMPLIFY
MEASURE
Copyright © Headoo 2016 - all rights reserved
Measure the digital impact of your operation
Over 70 metrics Access to all content created Emails collected Likes, shares, comments CTR Geolocation Facial recognition…
MEASURE
CONNECT
AMPLIFY
CONVERT
Copyright © Headoo 2016 - all rights reserved
Headoo solutionsEasy to implement
Copyright © Headoo 2016 - all rights reserved
Headoo solutions
Platform Social Wall Visual Commerce iShop
Photographers, booths, connected studio 360°…
Set mozaics of Instagram pictures & tweets (#hashtag)
Widget with visual UGC on your website
Let your followers buy directly from your Instagram account
Copyright © Headoo 2016 - all rights reserved
Copyright © Headoo 2016 - all rights reserved
Mentions légales :
This presentation created by Headoo was drafted in strict confidence and for the unique purpose of allowing Headoo customers assess the value of the proposed solution .
The customer will limit the spread of the presentation to employees only have to know for the purposes of the assessment, and agrees not to disclose directly or indirectly to a third part all or part of the presentation and the information contained therein without the prior agreement of HEADOO .
HEADOO reserves all rights of use , reproduction, representation and presentation related to this adaptation.
Copyright © Headoo 2016 - all rights reserved
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