visual merchandising portfolio sumit singh
TRANSCRIPT
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Visual merchandising The silent sale person
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Name: Sumit SinghAge: 25 yrs (Delhi, India)Experience: 5 yrs (2011- 2015)
After completing Graduation in Fashion Design and Merchandising, I have worked as a Visual Merchandiser at companies such as Color Plus (Raymond's), Just For kids (Major Brands) and More Megastore (Aditya Birla). Throughout my education and work experiences, I have grown a true passion for Visual Merchandising and Store Design because it allows me to be innovative by creating window displays and store layouts. I am excited to gain more knowledge and experience, and strive to reach my goals to become an industry leader.
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Why visual merchandising ?
-- VM alters the perception and attitude of consumer, forcing them to buy product in such a way that he or she enjoy purchasing goods.
-- Primary objective of visual merchandising is to convert a passerby into a browser, a browser into spender , a spender into big spender and a big sender into a loyal customer.
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NEW STORE LAUNCH- PACIFIC STORE, DELHI
COLOR PLUS LTD, RAYMOND GROUP
ROLE : CLUSTER VISUAL MERCHANDISERDelhi ,North India RESPONSIBILITIES:
-VISUAL DISPLAY , & MERCHANDISING
-SPACE PLANNING
-MANNIQUIN STYLING
-RETAIL SALES AND MANAGEMENT
-INVENTORY MANAGEMENT
-PROPS DEVELOPMENT
-VENDOR MANAGEMENT
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COLOR PLUS- NORTH REGION (WORK PROCESS)
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GUIDELINES
INSTALLED
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NEW STORE LAUNCH- LUCKNOW, U.P
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SECTOR-17, CHANDIGARH
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AMBIENCE MALL ,GURGAON
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NEW STORE LAUNCH- JAMMU, J&K
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FLOOR PLAN-JAMMU, J&K
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STORE ZONING-JAMMU, J&K
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•PLANNING FOR STORE OPENING/STOCK PLAN-JAMMU, J&K
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•PLANNING FOR STORE OPENING/STOCK PLAN-JAMMU, J&K
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NEW STORE- JAMMU, J&K
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KEY STORY : INDIGO
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PROPS/ STYLING
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COLOR STORY
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COLOR STORY
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NEW MERCHANDISE- LAUNCH DISPLAY
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PROMO MERCHANDISE
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NEW COLLECTION LAUNCH- WINDOW DISPLAY
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COLOR PLUS –(LFs COUNTER)- LAUNCH CENTRAL MALL, NOIDA
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COLOR PLUS –(LFs COUNTER)- LAUNCH CENTRAL MALL, NOIDA
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COLOR PLUS –(LFs COUNTER)- LAUNCH CENTRAL MALL, ROHINI
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DESIGN & IN-STORE -INITIATIVES/EXPERIMENTS
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PROPS DEVLOPMENT-
ON INITIAL STAGE- INSPIRATION
Mirr
or im
age
will
refle
ct to
cus
tom
er
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INSTORE ACTIVITES : - CUSTOMER CONNECT
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MANNIQUIN STYLING
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LOOKBOOK PREPRATION
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SILVER ARC MALL, LUDHIANA
NEW STORE LAUNCH- MUMBAI
JUST FOR KIDS,MAJOR BRAND PVT LTD ROLE : AREA VISUAL MERCHANDISER
RESPONSIBILITIES:-STORE PLANNING
-MARKETING
-MANNIQUIN STYLING
-MAINTANE STORE AS PER GUIDELINES
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INSTORE MERCHANDISE DISPLAY
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MORE MEGASTORE, ADITYA BIRLA RETAIL LTD ROLE : Executive visual merchandiser
RESPONSIBILITIES:-Floor maintain
-Signage prepare
-Create Focal point
-Non moving goods display creatively .
NEW STORE LAUNCH- BULL TEMPLE ROAD, BANGALORE Space : 22000 sq ft