visual text vocabulary
TRANSCRIPT
![Page 1: Visual Text Vocabulary](https://reader036.vdocument.in/reader036/viewer/2022071821/55b74652bb61ebc4188b47ae/html5/thumbnails/1.jpg)
Visual Text VocabularyAudience
The people you want to attract with your static image e.g. teenagers, females, males, older people, drunk drivers …
Verbal TechniquesThe words you use e.g. a quotation from a movie, a one line catchphrase … to communicate your message
Visual TechniquesThe pictures, colours, symbols… you use to communicate your message.
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Message/Main IdeaThe ideas contained in the image. The basic aim of the image e.g. encourage people to watch a movie, stop drink driving …
Overall ImpactThe image needs to stand out to be noticed so it will be memorable e.g. it may be shocking, dramatic, unusual, funny …
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Layout Techniques
How the words and pictures of an image have been put together.
Everything is placed in order to create a unity of ideas and let the viewer’s eye move naturally from the most important feature to the last.
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VERBAL TECHNIQUES
Personal pronouns
A word used in place of a noun. e.g. I, you, we, they.
EFFECT: Gives us the feeling of inclusion and personal attention.
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Imperative
Expressing a command. e.g “Look!” or “Read this!”.
EFFECT: Makes you feel like you should act.
AlliterationWhen the consonant sounds at the beginning of words are repeated.
EFFECT: This gives the words rhythm and gets our attention.
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PunA play upon words that sound similar but have different meanings.
EFFECT: This is clever and makes us think about the link between the two meanings.
RepetitionThis is a word or phrase repeated over and over.
EFFECT: It adds impact and great emphasise on the repeated words.
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VISUAL TECHNIQUES
Dominant imageLargest image and the one on the page that grabs your attention first.
EFFECT: it gets your attention.
Lettering/Typeface/FontThis refers to the font, size, colour and style of lettering used.
EFFECT: Different styles of lettering gives us different ideas.
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ColourThe choice of colours and the intensity of the selected colour affect the impact of the image and therefore its effectiveness in communicating.
EFFECT: Different colours have different connotations. We may associate certain colours with certain moods, emotions or feelings e.g. black = death, grief; red = blood, anger.
SymbolismA symbol is a visual representation of an idea or concept.
EFFECT: It is an efficient way of communicating a big idea.
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Logo
This is a small, easily recognisable picture that we associate with a particular company or organisation.
EFFECT: It is easily recognisable and we understand it quickly.