visualization gender on tv talk show copy

VISUALIZATION OF GENDER ON COMEDY TV TALKSHOW:

Study Case of “Bukan Empat Mata” Lala Palupi Santyaputri Email: [email protected] Faculty of Design and Planning, Visual Communication Design Program University of Pelita Harapan, Lippo Karawaci – Jakarta Indonesia PhD candidate at the Bandung Institute of Technology

Visualization of Gender on Comedy TV Talk Show

•  Television as a medium “presents us with a continuous stream of images almost all of which are deeply familiar in structure and form. It uses codes that are closely related to those by which we perceive reality itself. It appears to be the natural way of seeing the world. It shows us not our names but our collective selves” (Fiske & Hartley, 2003:17)


• Nowadays television is familiarity, its centrality to our culture, which makes it so important, so fascinating, and so difficult to analyze. It is someway one of basic habit in everyday life. It is rather like the language we speak: taken for granted, but both complex and vital to an understanding of the way human beings have created their world. (Fiske & Hartley, 2003:3-4)


•  The issue of women's bodies in the media is considered as a very important tool for the social and economic viability of that media. The female body is the main attraction to be sold as a commodity, which is considered by the media as the breath of life. From this is seen that the female body is constructed deliberately by the media to be a tool in the process of distribution of a product produced by media. Image of women in a television program had economic interests; the body becomes a commodity for a program like this. (Chaplin, 1994:219)


•  Female body becomes erotic allure and stimulates the interest of people to look at a program event. The effectiveness of women's bodies in influencing the audience, the information concerning the female body always is "playing field" is important to find the event.


• Comedy television program that maintains such values actually grow new stereotypes of women, the concepts of sex and gender include where sex is the identification to distinguish male and female anatomy in terms of biological (sex) is more used for reproductive problems and sexual activity (Suzanne and Wendi, 1997).


•  The stereotype of women as more easily explained with start with the discourse that puts women in a position of negative and helpless. Any society, including Indonesia still holds stereotypes that men were in the left (active, civilized, rational, intelligent), while women in the right region (passive, close to nature, emotional, less intelligent). Television programs often makes a standard ideal female body and prove how men (more production section) created women to match their fantasies about "women's sexy or beautiful." Female models are object be created to achieve these fantasies, while men are creators. Not just a comedy television program, stereotypes place women at a disadvantage.


• Bukan Empat Mata is informal talk shows that accommodate news and gossip of local celebrity. Hobson found that: ‘watching television is part of the everyday life of viewers’ and many of the programs that her respondents enjoyed were transmitted in ‘a period of frantic activity in their daily lives’ (Hobson, 1982: 110).


• Comedy television program today in some television channels in Indonesia plays an important role during prime time. For example, "Bukan Empat Mata". Events comedy television program is made as attractive as possible, so sometimes it can be considered to be too redundant, and neglect the psychological, sociological, ecological, and aesthetic product or target audience.


STRUCTURE ANALYSIS ON TV TALKSHOW “BUKAN EMPAT MATA”

•  The show was aired on since June 2006 Trans7 television station, formerly called ”Empat Mata" but since reprimanded by the Indonesian Broadcasting Commission in 2007 the event changed its name to "Bukan Empat Mata".

•  The show has the format of a talk show and live show band, led by Tukul Arwana, accompanied by Vega Darwanti, by bringing in guest stars. Stars are selected at random, often because it is a trend or are being exposed to gossip.


• Women were chosen as a companion event already has a stereotype of a beautiful woman, white, slender and long straight hair. Often just chimed jokes from the host. There are several techniques used in a shooting that brought accusations that it was sexist.

• Men usually offer advice women, and men typically blame the advice given. Men are often seen standing in front of the woman, to represent power, and women are seen as frivolous and disrespectful.

• A technique often used is cutting - showing separate parts of the female body - for example, the legs, on their own. This suggests that an entirely separate body to the mind, and if he looks better and it's only a foot is all that matters


•  Image of women in the "Bukan Empat Mata" has a subordinate image. In the following picture there are some symbols that could be questionable. Program the television comedy program that does not show anything new about the image of women.

•  Comedy television program that just "take over" something that is considered normal and should happen in life, which is one type of work that is 'obliged' to accompany main Host is Tukul Arwana.

•  Although on setting substantially, with brightly colored clothing and dominant, but in perfect makeup while on stage, all it should be in the side because of the dominance of the main presenters.

•  In the television comedy program "Bukan Empat Mata" is a lot of interaction and symbolic meanings of existing visual. Will explore how far the signs and meanings represent stereotypical image of women.


• Although on setting substantially, with brightly colored clothing and dominant, but in perfect makeup while on stage, all it should be in the side because of the dominance of the main presenters. In the television comedy program "Bukan Empat Mata" is a lot of interaction and symbolic meanings of existing visual. Will explore how far the signs and meanings represent stereotypical image of women.


• As well as being built into the lives of individuals, television is integrated into the households in which they live physically, as a point of focus in the arrangement of one or more rooms, but more importantly, socially, as a locus of attention and social interaction.


•  Television is often assigned a kind of everyday priority that means that other interactions take place around and through the watching of it.


•  The image above is taken from several episodes impressions "Bukan Empat Mata". From the picture above (Fig 1, Fig 2, Fig 3, and Fig 4) can be seen as there is a layout that was set so that the format of a living room with a sofa using 3-2-1, Tukul Arwana occupying sofa 1 with format the right audience, the main guest star on the couch 3 placed in the middle, sofa 2 filled by another guest star. Vega in this case as a companion sat on the sofa one occupied by Tukul facing the audience.


• Elements that become room blocks in the tv talkshow in general is a form of visual elements and sound (audio). This talkshow into a single scene to form of story had totality of meaning. Visual element to the film-forming using the mise en screen are: setting or background, costumes (costume), the behavior of actors (figure behavior), and lighting (lighting). (Bacher, 1976:36)


•  This is significant with body language that will be played by the host. In this case a body can be represented of women and traditional men. It is equipped with costumes, clothes make the body to continuously transformed, and as noted by Patrizia Calefato that limit the body's clothing, 'condemning it to the forced task of representing a social role, position or hierarchy', and clothing can also be a conduit to limit body, control system and the correspondence between the external appearance of social construction. (Calefato 2004:2)


Mapping binary opposition

Male Female Host Companion Normal Abnormal Formal Informal Black Bright Colors Suits Mini Skirt Superior Inferior !


•  In general, the living room used to entertain someone who is considered important so placed as the most representative seats to be seated. Designed with an estimated would make a comfortable sit. Functional properties must be occupied also evident in the present. In this case the co-host of the show format that sat in the chair by using a full dress formal dress giving other signs. Its presence in the host side and sits on a not reasonable and will seize the attention of the audience with its presence makes a contrasting accent to the living room creates a format image 'Host' and 'bully' the proceedings.


• Because sitting in a place that does not fit into place. Accompanying the show will sit cross-legged usually use mini skirt so that her leg will be the main focus of the first seen by the audience. The body is constructed as a shared object as the parts that need to be or not to be seen. narrative sequence of image-and-text pieces, in which the dimension of time is thereby added. Devices such as montage, mirrored figures, figures reflected in car windows, figures juxtaposed with statues and with other figures on television programs convey a sense of social interaction, and serve to reinforce the socio-political dimension.


•  Television shows that the image is often created, mythical female subordinate This is especially true of women, that they are always aesthetically pleasing. Women still generally occupy an inferior position in television. And even though the world will still sexist even without a television, media open new doors for people to see and believe what they see. Television allows people to see the stereotypical portrayal of women. And as visual representations, they signify in the ideological process of a redefinition of woman as image, and as visibly different.


References Anne, Kathleen Mary (Eds.) (2005): Narrative and Media. New York: Cambridge University Press Chaplin, Elizabeth, (1994) Sociology and Visual Representation. New York & London: Routledge. Dines, G. & Humez, JM (Eds.) (1995): Gender, Race and Class in Media: A Text Reader. Thousand Oaks, CA: Sage. Fulton, Helen Elizabeth., Huisman, Rosemary Ellizabeth Anne., Murphet, Julian., Dunn, Gunter, B. (1986): Television and Sex Role Stereotyping. London: Libbey. Gauntlett, David & Hill, Annette, (1999): TV Living: Television, Culture and Everyday Life. London & New York: Routledge Manga, Julie Engel (2003): The Cultural Politics of Daytime TV Talk Shows, Talking Trash. New York: New York University Press. Wasko, Janet. (2005): A Companion of Television. UK: Blackwell Wolf, Naomi. (1991). The Beauty Myth. London: Vintage

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