CHALLENGE

• Talking about chronicle seems to be boring and evokes something old

• It is not in a public awareness

BARRIERS

• Get people to share their stories and memories

• Fill the present chronicle for the future generation

TEAM 27 - Vivaki-SMG team 2

INSIGHT

• Czech people are patriots

• Everyone wants to be useful and part of something bigger

• People feel finality of their life… Everyone wants to leave some legacy to the world

Target to young people to sharethe idea of making a chronicle

with older people

WE WANT TO:

TEAM 27 - Vivaki-SMG team 2

SOLUTION

• We want to change meaning about a chronicle by new modern coat to make it fun

COMICS LOOK ADS

• Captivate young people to collect stories and memories from people around them

• To be a chronicler – a new hero of our age

• Chroniclers help people around them to contribute with fragments of their life to create the biggest archive of our „small history“

SHARE YOUR STORY

TEAM 27 - Vivaki-SMG team 2

EVERYONE IS A HERO OF HIS LIFE

SAVE STORIESSAVE MEMORIES

BE A CHRONICLER!

www.narodnikronika.czTEAM 27 - Vivaki-SMG team 2

OUTDOOR:

• Stickers of hero mask on metro doors

• Stickers of hero mask on the mirrors in cinemas

EXECUTION

iVIDEO:

• Comics pre-roll video

PRINT:

• Insert comics list with a story about the chronicler-man a hero who decided to save stories of people around him - to preserve it for future generation

TV:

• Sponsoring of TV shows/documents with life stories topic (e.g. Kmeny on ČT2)

TEAM 27 - Vivaki-SMG team 2

EXECUTION

SOCIAL - FB, Instagram:

• Long-term information channel

• Info about new topics

• Short stories about the chronicler-man BUDGET

• To create a comics is cheaper than shoot a video

• Thanks to sponsors and media partners will be the cost for execution cheaper

TEAM 27 - Vivaki-SMG team 2

BE A CHRONICLER

SAVE STORIESSAVE MEMORIES

DO THE CHRONICLE FOR A FUTURECOMICS

TEAM 27 - Vivaki-SMG team 2