Insight

Hearth disease has a DELAYED EFFECT

We live for the MOMENT, we don’t care

Mindshare #3

However, there is always something close to our hearts we want to do in a LONG-TERM manner

We need to KEEP OUR HEALTH for it

What is your #srdcofka?

Encourage people to post pictures/statuses with #srdcofka to point out heart disease prevention and to show what is important for them

How to start?Mindshare #3

Bigger picture

Mindshare #3

#tělobezobav

#prsakoule #srdcofka

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Creating the buzz

Two weeks before the International Day of Hearth (IDH)

Microsite countdown

Ambassador

Ambassador

Posts from AMBASSADORS

Mindshare #3

Opening Day

#srdcofka srdcofka.cz

WALLS OF REASONS introduced by the ambassadors in big Czech cities

Educational WORKSHOPS

Write your reason to live – remember it forever

Mindshare #3

Spread the Idea

#srdcofka

Microsite Legacy on the wall

Youtouber’s shows

Workshops

Mindshare #3

Social Networks

#srdcofka Show your support

Branded profile picture

“Love to run. I want to do it forever #srdcofka”

“Healthy hearth for #srdcofka”

Mindshare #3

Mindshare #3

2 weeks before

IDH End of 2016

Creating the buzzAmbassadorsMicrosite Countdown

Opening Day Workshops

#srdcofkaWall of reasons

Results

Timeline

Results

People are posting what they love to do #srdcofka and #tělobezobav

Big hearth created from wall posts

So what is your #srdcofka?Mindshare #3

You are NOT alone

Your reason WON’T be forgotten