Vive la France @ Golden Hall

October 30th – November 14th 2015Co-organized

by

Support

Vive la France in a few words

Golden Hall in collaboration with the French-Hellenic Chamber of Commerce, invite visitors to discover how the history, culture, geography and politics of Greece and France have influenced one another.

It’s the 2nd consecutive year the center organizes this flagship event dedicated to France.

For 20 days in November visitors experience different aspects of France:

• Activities showing French life, history and culture

• A stage for various activities and lectures• The whole center is fully branded with the

event’s creative

Visitors familiarize with the French joie de vivre and the close cooperation between Greece and France

Main pillars of the event

Culture / Tourism / Society Gastronomy Fashion Technology

IFGEFA

Atout France

Paris Match

Lycée Léonin“La Grèce en

France”

DegustationWine, Champagne,

Cognac

Sweet

Michelin stars

Tenants

Sponsors

Elle, Marie Claire, Madame

Figaro

Astérix

Cars, Energy, Constructions

TNS ICAP survey, December 2014

Golden Hall – Key facts

Golden Hall – Key facts

• No1 shopping mall in the fashion field famous for its trendiness and hotel look alike environment • 132 famous brand names & department stores for shopping and dining with more than 4,000 brands• 3,8 million visitors per year• 1,400 parking spaces at 2 levels - area: 45,602 m²• High car frequency in the parking: 850,000 cars in 2014

First prize in European level in its category at the European

Awards ICSC 2010

TNS ICAP survey, December 2014

• Gender: 35% Male, 65% Female• Age: 25-44 (65%)• Region: mostly north suburbs (61%) & center (19%)• Socioeconomic class: A, B & C1 (70%)• Purpose of visit: 72% shopping, 28% entertainment• Average spending per consumer: € 40+• Average time spent: approx. 3 hours

Golden Hall – Visitors

Golden Hall – Visitors2014 vs 2013

+ 9.3% footfall+ 1.5% cars+ 11.3% turnover

La Chambre de Commerce France-Grèce

The French-Hellenic Chamber of Industry & Commerce:

Is the representative body of both Hellenic & French business interests

It contributes to the optimization of the French business practices in the Greek market as well as to the mutually beneficial understanding between Greek and French business community

It offers important supporting tools to Greek and French businesses for their growth in both countries

France – Key facts A unique position in the world….. One of the most powerful countries in

Europe Geographically diverse combining

cosmopolitan cities, picturesque villages, beautiful coastal areas, snowy mountains and rich vineyards.

The world’s most popular tourist destination with impressive monuments, museums, gardens, attractive countryside.

…A strong national identity in History, Civilization, Culture, Industry and Agriculture…

Asterix & Obelix activities

Exhibition of all the covers of Asterix issues (in French) in the corridors of the center

Handicrafts with Asterix & Obelix materials in three areas indoors:

• Arts & Crafts stage (1st floor)

• Lego area (ground floor)

• Playway area (2nd floor) Kids take balloons/flags etc. of Asterix &

Obelix as giveaways Projection of Asterix spots on the TV

screens of the center Projection of Asterix films in the small

theater on the 1st floor

Tasting of French Wine, Champagne & Cognac in the kitchen area on the ground floor

Exhibition: “Routes de vin”

• 20 panels in a photo exhibition showing the vineyards of the French countryside

• 5 cubes will display bottles of wines of numerous famous French varieties

French Degustation

French gastronomy

Cooking sessions on French desserts & sweets from experts of cooking schools (Le Monde/ IEK Akmi)

Exhibition: “Michelin” stars

French fashion Exhibition: “The evolution of French fashion”

The best issues of French female magazines such as Elle & Marie Claire, will be displayed in the center

Paris Match Cooperation with magazine Paris Match Exhibition: “Paris Match & Grece, 30 ans”

French technology French technological

achievements are presented in the hallways of the center

Visitors get acquainted with innovations French engineering has made throughout the years in various fields

* This pillar is covered by sponsors

The whole center is “dressed up” with the event’s creative:Tower creativeThe central area in the main entrance1 big floor graphic in the entrance4 big hanging banners6 hanging banners4 illuminated panels20 panels6 posters in “trees”4 posters inside the elevators10 posters in cubes30 panels below the TV screensLeaflet with the event’s programSocial media

Vive la France @ Golden Hall

Radio2.500 spots in 10 radio stationsSocial mediaSite: www.goldenhall.grFacebook: MyGoldenHallTwitter: @MyGoldenHallInstagram: mygoldenhall

Media Support

Inauguration: October 30th

*with special guests

MERCI!