vm magazine

VIsUALDECEMBER 2012

DOT TO DOTLouis Vuitton collection launched by Yayoi Kusama

WINDOW WONDERLANDHarrods reveal their fantasy themed Christmas windows to the world

CREATIVE SOLUTIONS

BERNSTEIN DISPLAY

[email protected]

JPMA Est.1968

WHERE FIXTURES MEET FASHIONWWW.JPMAGLOBAL.COM

London Montreal New York Paris Florence Shanghai

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Louis Vuittion unveil their brand new fashion collaboration with Japanese

artist Yayoi Kusama in Selfridges

Brand new and innovatove student-run pop up shop reveals itself

in Southampton shopping mall

Harrods Window Wonderland extravaganza inspired by the World’s

favourite Disney Pricesses

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Independant store ‘What Alice Found’proudly presents its vintage visual displays with a quirky twist

New to the UK, Anthropologie shows off some of its most successful handmade window displays and tactile store design

Take a look at Anthropologie’s store design and a Visual Merchandising image collection

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FASHION HOMEWEAR JEWELLERY ACCESSORIES

FASHION HOMEWEAR JEWELLERY ACCESSORIES

anthropologie

REGENT STREET158 Regent

StreetLondonW1B 5SW

Tel: 020 7529 9800

King’s Road131-141 King’s road

londonsw3 4wp

Tel: 020 7349 3110

SELFRIDGES & COGround Floor

400 Oxford StreetLondonW1A 1AB

Tel:0207 318 2473

www.anthropologie.com

.SPOT THE DIFFERENCE.

Louis Vuitton are seeing spots. Their new collaboration with Japanese artist Yayoi Kusama is a design that is completely different for the company. They have stepped away from their trademark LV emblems this season and have adopted the spotted look, which is the famous trend set by Kusama. From a young age, Kusama started her early work by creating drawing using only spots, and this has now developed and is still featured in her work today. The abstract pattern is no

doubt a success, as Louis Vuitton have collaborated with her to create a new range of iconic clothing, bags, and accessories all with a bright and bold colour palette to reflect Kusama’s artistic idenitity. The repetitive and mesmerising polka dot patterns are a step out of the comfort zone for Louis Vuitton. Not only are they bringing a sense of Japanese culture to the world, but the new designs are something that is not usually associated with their fashion identity.

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The dot-obsessive collection has taken over the windows of Selfridges in London. Every window along the breadth of the store has been dedicated and dressed in the design in order to promote the new Louis Vuitton collection. It is the first time in history that Selfridges windows have been dressed by one fashion company only, and what a way to start off this historic event.

The 24 windows have been plastered in spots, using monochromatic colours of black and white, with splashes of fiery red and mustard yellow to add contrast and distinction to the displays. With Louis Vuitton being renowned for using subtle colours such as brown and black, it comes as a surprise to many onlookers that it even related to the fashion company.

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A ‘Pop-Up’ store was set up inside of Selfridges as an extension of the window displays, luring customers inside to view even more franchise of the Louis Vuitton collection.The store, which sports the distinctive spots on both its exterior and interior is a compelling and show stopping installation, turning anyone’s heads as they walk past. These pop-up stores have been set up in only a few places across the World, including Japan, America and Paris, making them a must-see shop that is an absolute priviledge to witness. The store features the clothing, bags and accessories designed by Yayoi Kusama, and the burst of colour from the products acts as an amazing juxtaposition against the interior of the white setting.

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re:soA new and innovative ‘pop-up’ store has been launched recently in the Marlands Shopping Centre in Southampton. Re:So, which takes its name from Retail Solent, is a student-run business, which has been devised and developed by Southampton Solent Universities best talent, and by those taking part in the Fashion Industry courses, working closely with tutors and administrators to create something that is well and truly unique. Re:So is the first student enterprise to open in a shopping centre in the UK, making it something really special and completely different to your usual sustainable business. The general design of the store combines rugged brick walls and bare wooden flooring with

elegant and distinctivepieces of art, furniture, clothing and accessories. Students from the University also have the fantastic opportunity to sell and market their own products within the store. This not only helps to get individuals noticed, but it also contributes to their own course projects, especially those in their second and third years. The store is open to the public, allowing them to get a taste of something that is completely diverse. It also acts a showcase of work and the creative talent from what the students produce at Southampton Solent University, which can also help to persuade future students to attend and take part on a wide range of courses.

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The students running the shop undertake and implement all Visual Merchandising of the store. The team along with help from DIY giant, B&Q, installed the entire layout and design, taking inspiration from Industrial interiors that have been used in other shops such as Urban Outfitters and All Saints. The stands and rails themselves act as a piece of art, and help contribute to the VM of the store, giving it a very modern yet sophisticated look, and very in keeping with today’s young fashion concious society.Along with its already in place period features and an industrial theme, subtle vintage accents have been added to soften the overall look, and this is also reflected in the products that are sold. The shop is split into two rooms, where both sell products. The bigger room acts more of a gallery, which showcases work such as photography, art installations and re-worked furnishings made by students at the University, all of which are for sale at reasonable prices.As well as being a successfully run shop, Re:So also holds lectures and seminars for students, which can be highly beneficial for those aspiring to work in the fashion industry. Tutors put on talks and special guests who give highly insightful information regarding helpful resources and tools, which will help students make the most of their courses and experience. Re:So opened in mid-October, and already it is proving to be a very successful pop up store, offering products to the public that have been completely designed by students from the University. The overall design of the store is completely unique and highly impressive. Re:So is a company that will continue to be in business, and has high potential to be successful in the future.

WINDOW WO NDERLAND

Step into a magical Winter Wonderland this Christmas at Harrods. The year, the store has filled each of their windows, totaling a huge 7,000 square feet, with fantastic fantasy themes, based on the Disney Princess characters. Some of the biggest names in fashion have collaborated with Harrods in order to design some of the most extravagant and iconic fairytale gowns specifically tailored for each Disney Princess. Some of the world famous fashion designers include Oscar de la renta, Valentino, Versace, Roberto Cavalli, Marchesa, Ellie Saab and Jenny Packham. Reflecting Harrod’s reputation for wealth, glamour and opulence, the windows are full of magical merchandise, which is available to purchase in store, a clever selling point to onlookers of the 10 window displays. The Disney displays don’t stop there, the theme is continued throughout the entire store, leading up to a floor completely decorated with Disney themed products, a true fairytale land for young children and visitors of the Harrod’s store. The famous ball gown designers have the opportunity to display their talent through these windows, especially for those looking for an iconic dress, wishing to use these designs as inspiration for their own. Sleeping Beauty, designed by Ellie Saab, is a stunning display, with surrounding cobwebs, roses entwined with twigs and accompanying doves. Soft lighting is used however, adding the most amazing colour to the overall scene to enhance the magical atmosphere.

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Oscar de la Renta’s rendition of Snow White captures the story perfectly. The dress is an updated version of the original iconic gown, using the same colours of red, yellow and blue, making it one of the true to form dresses out of the entire display. The window is accessorised with an array of colourful flowers and butterflies, not forgetting the famous poisonous apple which Snow White holds in her hand.

The striking Cinderella dress, designed by Versace, features the famous scene where the Princess’ glass slipper is left in the staircase after the clock strikes at midnight. The purple lighting emphasises the night scene, and adds a touch of glamour to the window display. The ball gown captures the lighting with its golden layers, accessorised with sparkling jewels, leaving every little girl to dream.

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Missoni, the creator of Mulan’s dress, has designed a beautiful kimono for the Disney Princess. Adding a touch of glamour to this Oriental style window display. The overpowering cherry blossom trees and florals create the scene for the modern-day Japanese princess story.

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rincess Ariel has the honour of gracing one of the largest windows of Harrod’s. Marchesa, designer of the dress, has adopted the idea of using a completely different fishtail, by giving the gown a lengthened train. The deep metallic blue colour is complimented with the props that represent the idea of being under the sea, with glass tubes moulded to the shapes of coral and other mysterious underwater plants. The Harrods Christmas window displays are undoubtedly some of the most famous displays in the World, with visitors flying from an array of different Countries. This is likely to be one of the most successful displayss to date, and it certainly has captured the essence of a Disney Window Wonderland.

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WhaT Alice FoUND

Taking inspiration from the famous children’s favourite ‘Alice in Wonderland’, a small treasure in the form of a Vintage shop has recently opened in the small town of Pokesdown in Bouremouth. What Alice Found is a intimate store that sells an array of

clothing, shoes, accessories, jewellery and interior accessories, ranging from the early 1920’s to the late 90’s. After only a year of being open, the store has been recognised as one of the Top 10 Vintage stores in the South West of England.

What Alice Found is known for its beautifully decorated window displays, which are changed often in order to show the store’s full range of clothing and versatility for customers. They can change for as often as every two to three weeks, and usually represent a theme linked to seasonal trends, current affairs and events in the World. Displays have been installed based on famous events such as the Golden Jubliee, The 2012 Olympics, Halloween, Christmas, and an array of other well known themes. The owner of the store implements the window displays herself, and has the great ability to capture the essence of the latest fashion trends.

Employees of the store also have the opportunity to come up with ideas for new and innovative window displays, including Interns. Melissa Rose, an intern at What Alice Found, took inspiration from ‘Under The Sea’, coming up with an idea to reflect one of Summer’s seasonal trends. She devised the entire display from scratch, sourcing props and accessories from the store itself, along with searching for antiques that add to the Mermaid scene. All props on display are for sale in the store, making it a very successful way to lure customers in, giving potential customers a small example of what to expect in store. The use of bright blues and accents of aqua create a burst of colour, with matching accessories, creating a lifestyle display for shoppers in the area. This is a crucial technique in Visual Merchandising, as window displays have the ability to display goods in such a way that they suggest complete outfits and lifestyles to consumers. Not only is What Alice Found becoming a popular place for Vintage finds, the company takes part in Vintage events across the South-West, creating pop-up stores to promote the company, extending their expertise to other villages and cities.

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UNDER THE SEA

ANTHROPOLO GIE

Anthropologie has burst on to the British scene with its amazing window dispalys and tactile store design. The company has only recently developed branches around the UK, with a mere 3 stores located in London, Manchester and Scotland. Anthropologie was founded in America, and is starting to become a very well known brand in major cities due to their innovative use of everyday materials, which get implemented into the window displays. The store in Regent St, London, has fantastically tactile features made from the simplest materials such as brown paper and wool. Also featured is a wall completely made of foliage and greenery, enticing customers to touch and feel as they walk around the store.

Each and every store around the world has their own ‘Creative Display’ team, where ideas are developed and installed, making each store completely unique in terms of design and visual merchandising displays. There is not a single Anthropologie store that is the same when it comes to decoration, and this is because ideas are generated by the employees, instead of the Head Office which usually is the case for most companies. The displays are completely handmade and contructed by the creative teams and visual merchandisers. Countless amounts of gluesticks, wire and raw materials are used for their displays, along with long hour shifts and frequent finger burns from the

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tools used. In the store setting, it is hard not to be overwhelmed by the tactile merchandising as there is always something to look at, no matter what direction you walk or look. The displays appeal to every sense, making customers want to touch and feel the installations. A wall completely made up from layers of crinkled paper, with added splashes of colour compliment the clothing and accessories on display, which somehow manages to make the clothing seem ever more appealing. The overall store merchandising and finishing touches all add up to a successful store, ultimately boosting the company’s idenitiy to potential cutsomers.

ANTHROPOLO GIE

Retail Design Collective is an annual event that takes place every February in order to give professionals and companies the opportunity to showcase their work, view other projects and to attend workshops and presentations based around Retail Design and similar disciplines.

RETAIL DESIGN COLLECTIVE

12thAnnual Event

SOMERSET HOUSE LONDON

VISUAL MERCHANDISING

ARCHITECTURE

INTERIOR DESIGN

DECORATION

GRAPHIC DESIGN

STORE DESIGN

COMMERCIAL DESIGN

SAT 23RD FEBRUARY201312PM-6PM

FOR MORE INFORMATION VISITWWW.SOMERSETHOUSE.ORG

ORTELEPHONE: 01775 563748 FOR TICKETSVIsUAL

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