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hello

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approach to integrated messaging system in Orange Poland

VMA 30th Annual Meeting9-12 October, 2005

Krzysztof Sieczkowski – Product Development and Innovation Bureau Director

agenda

Messaging platform in Orange Poland

Multi Box– complete messaging solution

Messaging vs. revenue drivers

Messaging in numbers

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section oneMessaging platform in Orange Poland

messaging platform in Orange Poland

We changed our Voice Mail system over the years. Nowadays it is no longer simple message depository but messaging centre: easy to use, with different access methods, and wide range of services.

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friendly messaging in Orange Poland

Messaging platform in Orange Poland is no longer pure VM platform.

We deliver most reliable and comfortable to use Voice Mail features:

Password suppression

Direct replay of the messages

Automatic save of listened messages

Playing details of the messages only on demand

Access to the messages is fast, convenient and very easy.

straightforward communication

We also support communication by following Voice Mail features:

Easy call-back option

Replay to the messages by voice message

Address lists for heavy users

Listening to the emails from your account

We enable listening to the messages in the most convenient ways:

by calling short number from your mobile phone or …

by Log in on Orange portal www.orange.pl or …

by opening your email client (voice and fax messages are delivered as ordinary emails)

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messaging is fun

Form VM you can connect to Entertainment Zonecontaining voice services.

… and everyone can personalise their Orange Voice Mail by:

Recording personalized greeting or name

Usage of greetings schedule

Setup special greetings for special numbers

Usage of Unusual Greetings (fun greetings) in all options mentioned above

Voice Mail is listening to you

Voice Mail recognizes 25 Key words and synonyms (Listen, call-back, save, delete…)

System recognizes commands in two languages: Polish and English

Voice Mail is merged with Email Reader service (there is direct link to Email Reader from VM main menu) - EMR has also Speech Recognition capability.

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section twoMulti Box – completemessaging solution

Multi Box complete messaging solution

We understand the complexity of today's life.

We make it easier by our Multi Box which comprises all kind of messages like emails, SMS, MMS, voice and faxes in one place.

Multi Box is accessible via telephone, WAP and WEB …

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different messages in Multi Box

In Multi Box we have emails, voice and fax messages (from VM).

We can read, create, listen to and manage all messages.

listening to the message

In Multi Box we can listen to the voice messages using special plug-in

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addressing and sending voice messages

It is possible to prepare voice or fax message and send it to one or many recipients.

managing faxes

…printing and forwarding of received faxes

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receiving and sending MMS

…receiving and sending MMS

Multi Box as Personal Information Manager

Multi Box also offer calendar, address book, notes – all features of Personal Information Manager

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managing Voice Mail parameters

You can easily set up all parameters of your voice mail –setup greetings, Email Reader, password and many others.

managing platform architecture

For messaging we use Unisys platform. Unisys is our strategic and reliable partner which filled in our requirements. Project was realised witin the time and budget.

PLMN

CMM/TSP

VSE500/NX6830

CSS/AIM

DMS

QE1

QE1

QE1

QE1

MR

B

ASRTTS

V/FM OtherGNS EMR

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section threeMessaging vs. revenue drivers

messaging vs. revenue drivers – general overview

Indirect revenue

drivers

Direct revenue

Drivers

Monthly fee

Services

call-back, Entertainment zone, voice messaging, Special greetings

Access to enhanced VM profiles and services, easiest access to messages (WEB)

Easy contact to call party, Voice/Fax messaging, access to email via TTS, entertainment

According to product differentiation policy and targeting, different VM features offered in packages

termination of calls not answered bysubscribers.

VM saves unanswered calls, This is most mature VM feature

Function Customer’s benefitsRevenue drivers

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messaging vs. revenue drivers - details

STANDARD GOLD PLATINIUM

WEB interface for Voice/Fax/SMS/Email management

Email notification

Personal Attendant

Email Reader +

+

+

+

+

Option

+

+

Call-back and voice messaging(forward, reply, copy) + + +

Speech Recognition + +

Notification(New messages, Empty calls) + + +

Calls termination + + +

Free message retrieval*501 + + +

WEB, WAP interface for parametersconfiguration + + +

Tips, turtorialmessages from administrator + + +

EntertainmentZone (Acces to Content services from *501) + + +

CelebrityGreetingsvia SMS and IVR Premium + + +

Indi

rect

reve

nu

e

driv

ers

Dir

ectr

even

ue

driv

ers

Email reader +

Email notification + +

EnhancedVM Profile +

WEB interface for Voice/Fax/SMS/Email management +Mon

thly

fee

serv

ices +

+ +

messaging platform in numbers

Over 50 000 000 connections to the platform during every month

From 1,5 mln up to 6,0 mln deposits daily are stored on the platform

Every second Orange Poland customer has personalised his/her voice mail

Over 40% of Orange Poland customers listen to their messages at least once per month

Over 150.000 Orange customers use speech recognition (VCVM)

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section foursummary

summary

Orange Poland provides complete messaging solution addressing customers needs:

Multi Box for voice, fax, email, MMS and SMS

easy access to messages via telephone, www.orange.pl and Orange World

one place for messaging and infotainment content

full personalisation

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thanks

the future’s bright, the future’s Orange