vmware starbucks infographic

In order for Starbucks’ IT infrastructure to support it’s proposed 5x growth without a significant increase in IT budgets and headcount, the company had to shift from a ‘plan, develop, build, run’ IT model to a more flexible and efficient service-based model. Starbucks began implementing VMware’s Software Defined Data Center, a fully-integrated suite of tools to virtualize, manage and automate all of the data center elements, including compute, storage and availability, and network and security. Starbucks is now doing more with the same IT headcount. The company has centralized management for security, applications and storage through a single console with real-time visibility, enabling efficient capacity planning and performance management. Network & Security Compute & Memory Storage & Availability Automation & Management To read the full case study, click here. Serving up Improved Scalability with Cost-Reduction through VMware’s Software-Defined Data Center Enabling agressive growth with VMware’s Software-Defined Data Center “So that’s really the driving force - to remove infrastructure as the bottleneck to delivering projects to the business, commoditizing our infrastructure so it’s predictable and consumable and then really provide a higher value in our service offerings.” John Shepard Director, Global Technology, Starbucks Coffee Company In 2012, the company developed a 5-year vision 2012 2013 2014 2015 2016 2017 $ $ 100 billion market cap 500,000 employees A specialty retailer poised for growth Starbucks is the world’s largest coffeehouse company 18,000 stores 62 countries 150,000 employees Collectively, the US market for specialty foods is estimated to be $63 billion Retail market trends 71% of retail CMOs say they can’t capture and use data fast enough to capture market opportunities Nearly 70% are consumed by operations and maintenance As much as 85% of their computing capacity sits idle Retail IT budgets US Market 85% of multi-channel shoppers expect a seamless experience across all channels yet only 13% of retailers provide this because IT systems are siloed Untapped potential approximately 80% of sales are through retail stores

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In order for Starbucks’ IT infrastructure to support it’s proposed

5x growth without a significant increase in IT budgets and headcount, the company had to shift from a ‘plan, develop, build, run’ IT model to a more flexible and e�cient service-based model.

Starbucks began implementing VMware’s Software Defined Data Center, a fully-integrated suite of tools to virtualize, manage and automate all of the data center elements, including compute, storage and availability, and network and security.

Starbucks is now doing more with the same IT headcount. The company has centralized management for security, applications and storage through a single console with real-time visibility, enabling e�cient capacity planning and performance management.

Network & Security

Compute & MemoryStorage & Availability

Automation & Management

To read the full case study, click here.

Serving up Improved Scalability with Cost-Reduction through

VMware’s Software-Defined Data Center

Enabling agressive growth with VMware’s Software-Defined Data Center

“So that’s really the driving force - to remove infrastructure as the bottleneck to delivering projects to the business, commoditizing our infrastructure so it’s predictable and consumable and then really provide a higher value in our service o�erings.”

John ShepardDirector, Global Technology, Starbucks Co�ee Company

In 2012, the company developed a 5-year vision

2012 2013 2014 2015 2016 2017

$ 100 billionmarket cap

500,000employees

A specialty retailer poised for growth

Starbucks is the world’s largest co�eehouse company

18,000 stores

62countries

150,000 employees

Collectively, the US market for specialty foods is estimated to be

$63 billion