SOCIAL MEDIA TIPS FOR VOICE-ACTORS

….by Dave Courvoisier

WHY IN THE WORLD….

….do you need social media?

….actually, you don’t! !Non-digital methods that work great for VO’s: • Cold calling

• Snail-mailings (postcards, letters, gifts)

• Old-fashioned follow-ups & thank yous (phone and mail)

• Personal networking (conferences, meet-ups, etc.)

This is why….

you need to try social media

IT’S FREE…!!!! (well, mostly…we’ll get into that later)

!You wouldn’t be here if you thought

digital marketing had no merit (and besides you don’t want to be left behind

….or you’re at least curious)

This is why….

you need to try social mediaIT WORKS!!!

BrandingClient prospecting

Relationship building

Networking Public Relations

Reach (...and because you WILL get left behind)

DEFINING WHAT WE MEAN BY DIGITAL MEDIA, NEW MEDIA, OR SOCIAL MEDIA

(a short list)

• Social Networks: Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Quora • Video Networks: YouTube, Vimeo, Screencast, iTunes, SocialCam, Vine • Video Conferencing: Google Hangouts, Skype, GoToWebinars, WebEx • Mobile Networking: FourSquare, Instagram, Texting, FaceBook Messenger, • Digital Newsletters • Email, and video email • Blogging • Vlogging • Customer Relationshp Management (CRM) • Database Management (Excel, csv, and list management)

WHERE TO START?

You’re not gonna want to hear this ….BUT!

• Have you checked your business plan?

• What are your branding goals?

• What are your marketing goals?

• How will Social Media integrate into your other marketing

efforts?

• What are you hoping to achieve with Social Media?

• Do you have the time to do it properly?

Characteristics of the Main Networks

FaceBook: I like donuts

Twitter: I am eating a donut.

LinkedIn: My skills don’t include baking

Google+: Google integrates donuts with Gmail

FourSquare: This is where I eat donuts

Instagram: Here’s a vintage photo of my donut

YouTube: Here’s a video of me eating a donut

Pinterest: Here’s what my donut recipe looks like

Guy Kawasaki

The Five P’s of Social Media

Facebook is for people — People who you went to high school or college with and your family.

Twitter is for perceptions — Perceptions such as “I feel an earthquake and I’m in Chile.”

Google+ is for passions — Passions such as photography that you cannot share with your

Facebook people.

Pinterest is for pinning — Pinning pictures with little interaction.

LinkedIn is for Pimping — as in making business connections or finding a job.

Musts for being on ALL Social Media

• Fill out your profile as completely as you are comfortable – diff for FB v. LI • Show a good headshot – or at the very least your branded logo

• Use the same headshot or logo on all networks (for starters) • Link to your demo website

• Include contact information to the extent you’re comfortable

• Your Brand/Image/personna should be consistent across all networks

BE GENUINE

BE CONSISTENT

BE HELPFUL

The 3 “Be’s” of Social Media Etiquette

…is the 800lb Gorilla in the room

If you only have time for one Social Network…make it this one.

1-Billion+ users

Join VO Groups, interact, pay forward

• Voice-Over Friends

• Voice-Over Pros

-Use important Keywords in your profile

-Post Links-Contribute to the conversation

Great for searching out people, even businesses

!Good Prep for “warm calls” – finding commonalities

!Don’t engage in controversy (what goes on the internet stays on the internet)

!Post pics, videos, and links to soundfiles!!

Personal Page: 5,000 friends

Business Page: unlimited

500 million users

Most frustrating

Most misunderstood

Most Cryptic

� 140 characters, that’s it! It’s a simple concept. People fear it but it’s not hard once you get started.

� Think of Twitter as going to a party. It’s a 2 way street! Start conversations.

� Create relationships, listen to people! � Be patient � Ask Questions � Say “Thanks” a lot! � Have fun!

� 140 characters, that’s it! It’s a simple concept. People fear it but it’s not hard once you get started.

� Think of Twitter as going to a party. It’s a 2 way street! Start conversations.

� Create relationships, listen to people! � Be patient � Ask Questions � Say “Thanks” a lot! � Have fun!

Use Hashtags

!Get on and follow lists

!Do Advanced Searches

(think of Twitter as a database) !

Offer links or info

!RT often

!Follow and interact with influencers

WHY I LOVE GOOGLE PLUS

!!!!!!!!!!

Google is the new Apple…innovative, risk-taking, loaded w/ $$

They own YouTube, the 2nd largest search engine in the world !

Their MANY services are mostly free and highly integrated: • Google Drive • Gmail • Google Calendar • Shared docs • Hang Outs • Google +

!!!!

+

Recently had big makeover

Mostly male, opinionated, geeky,highly educated

350-million users,

fastest growing Social Network evarr+

HIGHLY motivated to make this network Succeed!

+• Complete your profile (remember: consistent branding)!!

• Join “Communities” (or start your own)!!

• Join HangOuts (or start your own)!!

• Engage, interact, contribute!!

• Organize your CIRCLES!!

Why I like LinkedIn Even MORE!

!!!!!!

More serious/business-minded

!250-million members (global)

!Less patter, more that matters

!Deep, broad searches (improved)

!!!!!

Making the most of Linkedin

!JOIN GROUPS!

Scope out prospects!Post videos, demos!

Seek / write recommendations

See who’s Viewed your profile

Fill profile with keywords!

LinkedIn Groups

!!

Choose “Prospect” Groups (not VO groups)

!Contribute your expertise (marathon, not a sprint)

!Connect to individuals within groups

!Click on a group’s “Jobs” tab

!

Pinterest 50-million users

Majority are women!

Visual Pinboard!!

Use to extend your brand,your knowledge, and post links to videos,

audios, and pictures !

Share with/from others & search!!

YOUTubeCompose a video presentation to go with your demo on YouTube !• Link to it • Share it • Email it • Post on Facebook • Posit it on Twitter • Post it on LinkedIn • Link it to your Website • Embed it in your blog

YouTube: !

One of the best places to learn how to

pronounce hard words!

SKYPE

• Texting, large-file transfer, chatting video calls !

• Video Conferencing !

• Answer-phone message !

• Your own phone number people can call from a land line !

• Android and Apple !

• Recordable podcasts, interviews !

• Best “Phone Patch” option evar

SoundCloud•Post your demos

•Audio clips of cool projects you are working on.

•Podcasts.

•Follow others in the creative industry.

•Post to Facebook and Twitter automatically!

•Record right on SoundCloud!

•Embed in websites

Tips, Tools, and Tricks

MUST HAVE: Smartphone or Tablet

preferably Android or iOS !

Fave Apps:Evernote

Twittelator or OsfooraFaceBook Messenger

Twisted Wave

Tips, Tools, and TricksGet a cloud service and USE IT!

Top Candidates:

• iCloud!• Box.net • DropBox!• Sugar Sync

• SkyDrive

• Google Drive

• Copy or Cubby

Tips, Tools, and TricksOptimizing your Time Online

Tuesday, Wednesday, Thursday (maybe Sunday night) !

Mornings/evenings best, early afternoon OK !

“Snack” no “3-squares” !

Automate your posts? !

HootSuite Buffer

Nimble

Tips, Tools, and Tricks• Bookmarklets!• Extensions

• Plug-ins

• Add-ons

!• MAILCHIMP

• BATCHBOOK

• FRESHBOOKS

• VOICE-ZAM

Tips, Tools, and Tricks

BE YOURSELF

…be your BEST self