voc and strategy link reconverge 15
TRANSCRIPT
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1 Copyright 2015. KimRosengren.com. All rights reserved.
Lightning Presenta-on
April 15, 2015
The link between the voice of the customer and strategy
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2 Copyright 2015. KimRosengren.com. All rights reserved. 2
Leverage Strategic Inputs and Outputs
Market Percep-on
Market Analysis
Execu-ve Advisory Board
Strategic Planning
Dra@ Plan
Final Roadmap
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3 Copyright 2015. KimRosengren.com. All rights reserved. 3
Iden-fy Big Picture with Market Percep-on Study
What They Need
What We Lack Why
They Buy
Who We Are
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4 Copyright 2015. KimRosengren.com. All rights reserved. 4
Capture Market Needs with Market Analysis
INDUSTRY DRIVERS
CURRENT SOLUTIONS
BUSINESS INITIATIVES
WISH LIST
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5 Copyright 2015. KimRosengren.com. All rights reserved. 5
Market Posi-oning
Alterna-ve Op-ons
Willingness to Partner
Level of Pain
Use Execu-ve Advisory Board to Test Hypotheses
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6 Copyright 2015. KimRosengren.com. All rights reserved. 6
Validate Customer Input with More Market Analysis
COMPETITIVE MOVES
BUILD BUY
PARTNER
FEATURE VALIDATION
WILLINGNESS TO BUY THE
PRODUCT YOU COULD BUILD
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7 Copyright 2015. KimRosengren.com. All rights reserved. 7
Market trends and level of pain
In what ways can we play?
Can we win? Choose a direc-on
Execute—build capabili-es, change opera-ons, iden-fy growth moves
Launch and start over
OUTCOME: 3-‐5 market opportuni-es
OUTCOME: Iden-fy “what we are great at” and “where our gaps are”
OUTCOME: 2-‐3 recommended strategies
OUTCOME: Single, agreed-‐upon focus
OUTCOME: Opera-onal focus and delivery
OUTCOME: End game achieved; new direc-on set
Use Strategic Planning to Set Direc-on
Analyze Market
Evaluate Fit & Plays Assess Choose Transform Evolve
G1 G0 G2 G3 G4 G5 G6
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8 Copyright 2015. KimRosengren.com. All rights reserved. 8
Validate Direc-on with Clients
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9 Copyright 2015. KimRosengren.com. All rights reserved. 9
Start Again
Start the lifecycle process again
Launch Solu-on
Leverage
partnership to demonstrate
benefits
Test Solu-on
Prove solution with formal beta
test
Shared Vision
IdenMfy “partnership” opportuniMes
Use Roadmap to Build Momentum
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10 Copyright 2015. KimRosengren.com. All rights reserved. 10
Kim Rosengren [email protected]
(303) 587-‐7501
10