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Vodafone Group Plc Strategy Update Analyst Presentation 30 May 2006

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Page 1: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

Vodafone Group Plc Strategy Update

Analyst Presentation 30 May 2006

Page 2: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

1

Strategy update

Arun SarinChief Executive

30th May 2006Strategy update2

The following presentation is being made only to, and are only directed at, persons to whom such presentation may lawfully be communicated (“relevant persons”). Any person who is not a relevant person should not act or rely on this presentation or any of its contents.

Information in the following presentation relating to the price at which relevant investments have been bought or sold in the past or the yield on such investments cannot be relied upon as a guide to the future performance of such investments.

The presentation contains forward-looking statements which are subject to risks and uncertainties because they relate to future events. Some of the factors which may cause actual results to differ from these forward-looking statements are discussed in the last slide of the presentation and others can be found by referring to the information contained under the heading “Risk Factors” in our Annual Report for the year ended 31 March 2005. The Annual Report can be found on our website (www.vodafone.com).

The presentation also contains certain non-GAAP financial information. The Group’s management believes these measures provide valuable additional information in understanding the performance of the Group or the Group’s businesses because they provide measures used by the Group to assess performance. Although these measures are important in the management of the business, they should not be viewed as replacements for, but rather as complementary to, the comparable GAAP measures such as turnover and reported items on the consolidated profit and loss account or the consolidated statement of cash flows.

Vodafone, Vodafone live!, Vodafone Wireless Office, Vodafone Mobile Connect, Vodafone Zuhause, Vodafone Radio DJ, Vodafone Simply, Stop the Clock and Vodafone Passport are trademarks of the Vodafone Group.

Page 3: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

2

30th May 2006Strategy update3

Strategy Update – Agenda

Competitive Environment and Vodafone’s Strategic ObjectivesArun Sarin

Emerging Markets – Focus on GrowthPaul Donovan

New Businesses – Mobile PlusThomas Geitner

Europe Region – Cost Reduction and Revenue StimulationBill Morrow

Mobile Plus in GermanyFritz Joussen

Summary and Q&AArun Sarin

Aligning Financial Policies to StrategyAndy Halford

30th May 2006Strategy update4

Pace of change in mobile is accelerating

Customers

Technology

Competitors

Regulation

Customers• Growing choice of services

• Value and simplicity

• Converged mobile, broadband and internet offerings

• Emerging market growth

Technology• VoIP

• WiFi/WiMAX

• DSL

Regulation• Termination rates

• Roaming

• MVNO wholesaling

Competitors• Aggressive incumbent MNOs

• Integrated fixed/mobile

• MVNOs/low frills providers

• Internet players

Mobile Industry

Page 4: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update5

The new realities of the mobile industry

• Competition is intensifying from existing and new players

• Significant price erosion

• Customers have far greater choice in communications

• Growing demand for broadband

• Emerging markets delivering significant growth

• Continued significant regulatory pressure

• Mobile business model is changing

30th May 2006Strategy update6

Vodafone’s five key strategic objectives

• Cost reduction and revenue stimulation in Europe

• Deliver strong growth in emerging markets

• Innovate and deliver on our customers’ total communications needs

• Actively manage our portfolio to maximise returns

• Align capital structure and shareholder returns policy to strategy

Page 5: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update7

Organisation to deliver new strategic objectives

• Cost reduction• Revenue stimulation

EuropeBill Morrow

• Deliver strong growth in emerging markets• Outperform on recently acquired businesses• Maximise shareholder returns from affiliates

EMAPAPaul Donovan

Mobile PlusThomas Geitner

• Capture new sources of revenue• Innovative total communications solutions

30th May 2006Strategy update8

In Europe the focus is on cost reduction and revenue stimulation

• Reduce cost structure

• Leverage regional scale

• Outsourcing

• Shared services

• Overhead reduction

• Stimulate voice usage

• Substitute fixed minutes

• Enhance customer value

• Innovative bundling

• Vodafone At Home

• Vodafone At Office

• HSDPA enabled services

Objectives Approaches

Cost Reduction

Revenue Stimulation

Page 6: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update9

• Deliver high performance in existing operations

• Outperform new acquisitions business case

• Raise stakes over time - selective opportunities to extend footprint

Global mobile telecom annual revenues

CAGR %

12.3

4.4

310

2005

434

2010eEmerging marketsDeveloped markets

275221

159

89

Emerging markets are ~60% of total expected growth over next 5 years

Emerging markets will deliver strong growth

Vodafone Priorities

£bn

Source: Merrill Lynch, Strategy Analytics

30th May 2006Strategy update10

Customers can now communicate in many different ways

More places: At Home, At Office, hotspots,

mobile

More devices: basic phones, cameraphones, music phones, UMA devices

More services: VoIP, IM, Blogging

More access technologies: DSL, WiFi

More mobile applications: Push Email, SFA

Page 7: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update11

Vodafone will focus initially on three key areas

Targeting around 10% of total revenue in 3 to 4 years

Address fixed line revenue opportunity via Vodafone At Home and Vodafone

At Office

Create advertising revenue stream

Develop integrated mobile and PC offerings

Mobile centric approach –“Mobile Plus” offerings

30th May 2006Strategy update12

Vodafone’s scale and being mobile centric are clear competitive advantages

170 million Vodafone customers

Personalisation

No fixed line burden

Attractive to partners

Technology agnostic

Mobility

Page 8: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update13

Portfolio management priorities

Selective approach

Regional focus

Superior returns

Strict criteria

30th May 2006Strategy update14

Vodafone’s approach to the US market

9.09.4

9.9

8.5

10.8

11.9

12.7

7.7

9.4

12.1

13.7

14.9

8.0

10.3

12.1

14.0

15.2

$6

$8

$10

$12

$14

$16

CY2003 CY2004 CY2005 CY2006 CY2007

(US$ in billions)

• US market is relatively under penetrated (~ 70%) and valuable (300m population)

• VZW is the market leader on all key metrics– No 1 US mobile operator by EBITDA with margins >38% of total revenue– No 1 US mobile operator for customer growth with 7.6 million net adds in last 12 months

• Vodafone’s Board will always consider shareholder value

• Vodafone is happy to remain in the US with its existing stake

US Analysts’ consensus EBITDA Projections vs. Actuals

Estimates as of:2003 E2004 E2005 E2006 EActual

Page 9: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update15

• 60% dividend payout

• Low Single A rating

• £9bn B share distribution

Financial impact and capital structure

Targeting profitable growth

Growth in emerging markets

Cost reduction & revenue

stimulation in Europe

Align financial policies to support new strategy

Actively manage our portfolio

Deliver innovative Mobile Plus products

30th May 2006Strategy update16

Summary

Changing industry landscape

Vodafone continues to outperform

Strategy has evolved to ensure continued success

Vodafone well positioned to deliver

Page 10: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update17

Strategy Update – Agenda

Competitive Environment and Vodafone’s Strategic ObjectivesArun Sarin

Emerging Markets – Focus on GrowthPaul Donovan

New Businesses – Mobile PlusThomas Geitner

Europe Region – Cost Reduction and Revenue StimulationBill Morrow

Mobile Plus in GermanyFritz Joussen

Summary and Q&AArun Sarin

Aligning Financial Policies to StrategyAndy Halford

Europe Region – Cost Reduction and Revenue Stimulation

Bill MorrowCEO, Europe Region

Page 11: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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29. Mai 200630th May 2006Strategy update19

The Europe Region generates around 80% of Group controlled revenues and profits

90%£6.9bnOperating free cash flow

80%£23.5bnRevenue

83%£5.8bnOperating profit2

70%£2.8bnCapex

70%93.2mnCustomers1

40.7k

FY 05/06

67%

Percentage of controlled

businesses

Employees3

Note: Europe Region statutory basis (excluding Sweden). Percentages based on continuing group businesses only.1EOP, mobile only. 2Adjusted operating profit before impairment losses and other income and expense. 3Average employees.

29. Mai 200630th May 2006Strategy update20

Our primary objective is to drive our multi-year cash generation

• We will do this by:

Maintaining our market leadership positions

Aggressively reducing costs

Driving revenue stimulation

Disciplined execution

Page 12: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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29. Mai 200630th May 2006Strategy update21

Vodafone is and must remain a market leader in revenue and EBITDA share

142%Greece

153%Ireland

238%Portugal4

236%Italy

1=37%Germany

29%

32%

28%

Vodafone share

1

2

2

Vodafone position

UK

Spain

Netherlands

233%Portugal4

155%Ireland2

144%Greece

230%Netherlands

228%Spain

33%

46%

45%

Vodafone share

1

2

1

Vodafone position

UK3

Italy3

Germany

Revenue1 share and position vs. key competitors FY 05/06

EBITDA share and position vs. key competitors FY 05/06

Note: 1Total revenues, except for Italy for which available data for service revenue. 2Excludes Meteor and 3: data for 6 mths to Sept 05. 3Excludes 3. 49 mths to Dec 05Source: Company data (excludes Malta and Albania), external available data and analyst forecasts.

29. Mai 200630th May 2006Strategy update22

Vodafone is and must remain a market leader in brand preference and customer satisfaction

2Greece

2Ireland

1Portugal

1Italy

1Germany

2

1

1

Vodafone customer satisfaction position

UK

Spain

Netherlands

• Leading in customer satisfaction

• Continuing strong brand preference

• Clearly differentiated customer propositions:

– Vodafone live!

– Vodafone Mobile Connect

– Vodafone Passport

– Vodafone Simply

• High service levels

• Value-oriented tariffsNote: Data based on Vodafone external survey March 2006.

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29. Mai 200630th May 2006Strategy update23

Vodafone’s unique position gives us an advantage

• Distribution presence• Brand visibility• Local SCM• Networked effects• Spreading costs

• Common product development• Advertising cost sharing• Pan European offerings• Shared services• Standardisation and consolidation

Loca

l

Reg

iona

l

Glo

bal • Brand

• Supply chain• MNC proposition• Strategic partner appeal

Sca

le b

enef

it an

d co

mpe

titiv

e ad

vant

age

Unique position

#1 or #2 today

29. Mai 200630th May 2006Strategy update24

We are changing our cost structure

Operations

£7.5bn Opex and Capex (FY 05/06)1

• Outsourcing• Sharing assets • Reduced overheads• Global synergies• Regional savings• Local savings

• Full service for all customers

• Mixture of direct and indirect costs

Customer A&R Costs

£2.6bn (FY 05/06)1

• Service segmentation by lifetime value• Focus on direct distribution including online

1Europe Region statutory basis (excluding Sweden)

Today

• Fully controlled operations

• Some regional consolidation

Going forward

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29. Mai 200630th May 2006Strategy update25

Key actions to reduce operating and capital costsToday Actions Opportunity

IT Application Development

and Maintenance

Out

sour

cing • ~6,500 FTEs involved

in service delivery • £560mn annual cost

to Vodafone

• Decision to outsource• Suppliers to be

reduced from ~2,500 to 1-2 primary vendors

• Potential annual savings of 25-30% within 3-5 years

Supply Chain Management

Glo

bal S

avin

gs • Separate local and global activities

• £3.3bn total network external spend to Vodafone

• Standardisation of designs

• Materials category strategies

• Centralisation of Network SCM activities

• Potential annual savings of 8% within 2 years

• Regionalised Northern & Southern Data Centres

• 75% fewer major data centres

• Consolidated hardware, software, maintenance and system integration suppliers

European IT Operations

Reg

iona

l Sav

ings

• Multiple data centre locations

• £320mn annual cash cost to Vodafone

• Potential annual savings of 25-30% within 3-5 years

29. Mai 200630th May 2006Strategy update26

Today Actions Opportunity

Key actions to reduce operating and capital costs - contd.

Reduced Group

overheads

Ove

rhea

ds

• Global Technology, Global Marketing and other functions with stronger global orientation

• Reduction of 400+ positions

• Ensuring appropriate balance between global and local

• Reduction in Group overheads

Access transmission

Loca

l Sav

ings

• Multiple leased line providers

• Increasing capacity requirements

• Annual opex spend today of £280mn

• Move to owned fibreand microwave network

• Large percentage reduction of leased lines migrated by 2008

• Potential annual savings of 10-15% within 2 years

• Additional bandwidth

Page 15: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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29. Mai 200630th May 2006Strategy update27

We are evolving our business model to stimulate revenue

• Promotions• 3G infotainment• Mobile only focus

Usage

14% total minute volume increase

(FY 05/06)1

• 3G bundles and smart tariff plans• Fixed substitution• Converged business services

1Europe Region statutory basis (excluding Sweden).

Customers

7.7mn net adds(FY 05/06)1

• Revenue share focus• Focus on customer value• Pushing services not just acquisitions• Extended contract terms

• Customer market share

Today Going forward

29. Mai 200630th May 2006Strategy update28

Today Actions Opportunity

Key actions to stimulate revenue

1Provisioned subscribers paying for email service.

High value customer

(“HVC”) focus

• Spain: Prepay to contract migration increased MoUby 174% and ARPU by 66%

• UK: 18-month contracts to increase lifetime value are now 80% of total consumer postpay gross additions

• Potential 2% incremental revenue from consumer segments and 5% reduction in A&R costs in year 3

• Customer numbers focus

• Single year contract terms

Family plans • Few tailored family offerings

• Greece: 10% of contract base on high ARPU plan with 80% families adding at least one new member

• Potential 2% incremental revenue from consumer segments in year 3

• HBD increase of 164% in subscribers1 in FY05/06

• Exclusive deals with laptop OEMs

• UK: Recent deal covering 20,000 users doubled the account value

Converged business services

• Early launches of handheld business devices (“HBD”) and new service models

• Potential 6% incremental revenue from Business customers in year 3

Page 16: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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29. Mai 200630th May 2006Strategy update29

• Over 6mn customers benefiting

• Large percentage of HVCs(62% registrations from top 40%)

• Increased customer satisfaction

Today Actions Opportunity

Key actions to stimulate revenue – contd.

Vodafone Passport

• For recurring roamers, 15% increase in business customer minutes, 39% in postpay and 106% in prepay

• Target of 11mn customers by the end of 06/07

Consumer• Bundles launched to

drive revenue, stickiness and customer growth

• Mobile TV, music services and HomeZone calling options

• Germany: migrated 35% of contract base to higher bundle with €2 ARPU uplift

• Potentially up to 1% incremental revenue from consumers of bundled services in year 3

Business

• Vodafone Wireless Office propositions launched in most markets

• Over 1.5mn users

• Spain: 500k wireless office users with usage around 50% higher than for average business users

• Potential 2% incremental voice revenue from Business customers in year 3

• Drive traffic growth, particularly from fixed-line substitution

29. Mai 200630th May 2006Strategy update30

Moving early to wireless broadband

• HSDPA full commercial launch Summer 2006

• 4 times faster than 3G to date

• Coverage equivalent to 3G today by mid 2007 in key markets

• Vodafone live! with 3G

• Business propositions

WCDMA 3G Network built to about 60% across all markets

Wireless Broadband

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29. Mai 200630th May 2006Strategy update31

Our primary objective is to drive our multi-year cash generation

• Maintaining our market leadership positions

• Aggressively reducing costs

• Driving revenue stimulation

• Focusing on execution

Emerging Markets – Focusing on Growth

Paul DonovanCEO, EMAPA

Page 18: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update33

EMAPA (FY 05/06)

• 35.5 million customers

• £4.2bn revenues

• £1.5bn EBITDA

• 41.8 million customers

• £12.7bn revenues

• £4.8bn EBITDA

Subsidiaries and JVs

Affiliates

•Deliver high performance in controlled businesses

•Maximise shareholder returns in affiliates

•Leverage measurable synergy benefits from scale and scope

•Outperform acquisition business cases

EMAPA – Priorities

30th May 2006Strategy update34

Emerging markets

• High customer growth

• Lower ARPU but healthy margins

• Immature fixed line markets

• Low cost business models

• Best practice focus– Handsets– Network rollout– Banking/Payments– Migrant workers propositions

Subsidiaries

Joint ventures and investments

Partner Networks

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30th May 2006Strategy update35

Romania• Reversed revenue share trend

+1.1pp FY 05/06• Exceeded acquisition plan EBITDA

by 17%

Czech Republic• 2.2 pp increase in revenue market

share FY 05/06• Positive ARPU trend• Exceeded acquisition plan EBITDA

by 11%

Romania and Czech Republic – successful integration

Recent highlights

Romania22mn population66% penetration

Czech Republic10mn population113% penetration

30th May 2006Strategy update36

Turkey

Turkey – ready for turnaround

• Telsim acquisition now closed

• Favourable demographics

• 11.6m customers (March 06)

• 24.7% market share (March 06)

• Immediate priorities– Reposition from price to value– Invest in coverage and quality– Improve customer service– Transition path to Vodafone brand

73mn population56% penetration

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30th May 2006Strategy update37

Egypt – Vodafone outperforming the market

Egypt

• Penetration growth

• Outperformance vs competition

• 6pp margin outperformance vscompetition

• Third operator to come

Recent highlights

73mn population17% penetration

Customers

Revenue

35

40

45

50

55

60

Jun-0

2

Oct-02

Feb-03

Jun-0

3

Oct-03

Feb-04

Jun-0

4

Oct-04

Feb-05

Jun-0

5

Oct-05

Feb-06

Vodafone

MobiNil

40

45

50

55

60

Sep

-02

Nov

-02

Jan-

03

Mar

-03

May

-03

Jul-0

3

Sep

-03

Nov

-03

Jan-

04

Mar

-04

May

-04

Jul-0

4

Sep

-04

Nov

-04

Jan-

05

Mar

-05

May

-05

Jul-0

5

Sep

-05

Nov

-05

Jan-

06

Mar

-06

Vodafone

MobiNil

30th May 2006Strategy update38

• Increased stake to 49.9%

• Exposure to five markets– South Africa– Democratic Republic Congo– Lesotho– Mozambique– Tanzania

• South Africa view:– FY 05/06 customer growth +49%– FY 05/06 EBITDA growth +22%– Innovators in data:

– Vodafone live!– Blackberry– HSDPA

South Africa – consistent track record of growth at Vodacom

South Africa

Recent highlights

48mn population70% penetration

Vodacom subsidiaries116mn population

7% penetration

Page 21: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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30th May 2006Strategy update39

India - catching up with China’s market growth

• 10% of Bharti acquired in December 05

• Strong performance – Market growing at 4-5m customers

per month– Bharti net additions around 1m per

month– Revenue share leader with 3-4%

lead over nearest competitor

Recent highlights

India

1.2bn population6% penetration

30th May 2006Strategy update40

Key messages

• Eastern Europe and Emerging markets – strong organic revenue growth

• Recent acquisitions are outperforming local competition

• Measurable benefits from Vodafone’s scale and scope

• Effective transfer of knowledge to drive local operational performance

• Measured approach to further investment

Page 22: Vodafone Group Plc · PDF fileVodafone Group Plc Strategy Update Analyst Presentation 30 May 2006 . 1 Strategy update Arun Sarin Chief Executive 30th May 2006 ... Our primary objective

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New Businesses – Mobile Plus

Thomas GeitnerCEO, New Businesses and Innovation

29. Mai 200630th May 2006Strategy update42

Mobile Plus will allow us to address new sources of revenue

Global Revenues 20051 - £bn

Source: IDC, Merrill Lynch, Zenith Optomedia

306

226

264

Advertising

Mobile

Fixed Voice+Data

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29. Mai 200630th May 2006Strategy update43

Mobile Plus seeks to meet several customers needs

Access to communities

Faster speed and availability

Desire for mobility and personalisation

Value and simplicity

29. Mai 200630th May 2006Strategy update44

Our customers regard Vodafone as a credible provider of communications services in addition to mobile

77%86%84% 84%

74%86%

0%10%20%30%40%50%60%70%80%90%

100%

• % of customers finding Vodafone brand credible to deliver future complete communications offer (mobile, fixed data, fixed VoIP)

At Home At OfficeUK Germany Italy UK Germany Italy

Source: Vodafone Customer Research

Vodafone recently ranked 16th most valuable brand in the world

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29. Mai 200630th May 2006Strategy update45

We will initially focus around 3 areas

• Extend our reach with Vodafone At Home and Vodafone At Office to address fixed line revenues

• IP-based services that integrate mobile with the Internet/PC

• Advertising-based services that are delivered in ways that customers find attractive

29. Mai 200630th May 2006Strategy update46

A wide array of technologies Phase I:Fixed Mobile Substitution

(FMS)

Phase II:FMS + DSL

Phase III: Total

Communications Solution

• Homezone

• Officezone

• Straight bundling

• Asset light / wholesale

• WiFi

• VoIP

• Software enabled products

Fixed to mobile substitution is at the core of Mobile Plus

3GHSDPA

WiFi

IP

DSL

Homezone to launch in

majority of Europe Region

opcos this financial year

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29. Mai 200630th May 2006Strategy update47

“Combining the Best of Both Mobile and the Internet”• All the benefits of the

Internet on your mobilee.g. buddy list, email

• All the benefits of mobile on your PC e.g. secure, personal

• Services that work seamlessly between the twoe.g. messages, address book

• Delivered via partnerships and Vodafone IPR

IP-based communications will integrate mobility with the PC

Internet

Mobile PC

29. Mai 200630th May 2006Strategy update48

We will broaden our business model to include mobile advertising

SMS/MMS push

Customerpull

Idlescreen

Mobile TV inserts

Different Advertising Opportunities on Mobile

Global On-line Advertising Revenues (£bn)

31.7

27.8

24.6

21.2

17.2

9.46.4

5.05.3

13.4

0.0

5.0

10.0

15.0

20.0

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

25.0

30.0

35.0

Source: Yahoo investor presentation

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29. Mai 200630th May 2006Strategy update49

Our approach will be different

Vodafone advantages vs.Incumbents + DSL Providers

Vodafone advantages vs. Internet Players

Vodafone has:

• Long term customer relationships and insights

• Control over devices

• Scale to be partner of choice for online players

Vodafone is:

• Customer demand led

• Able to offer mobile and only the fixed services customers want

• Infrastructure-light

• Creating offers that centre on mobility, the most personal service

29. Mai 200630th May 2006Strategy update50

We have already started including these types of offers in our portfolio

Total communications

IP-based communication

Advertising

• IM interconnection with MSN

• Push emails deals with Yahoo and MSN

• Trusted Transaction Framework with Microsoft

• Search partnership with Google

• Homezone products: Vodafone Zuhause (DE), Vodafone Casa (IT)

• Vodafone Wireless Office• Softbank JV

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29. Mai 200630th May 2006Strategy update51

Summary of the opportunity

• We have 3 initial focus areas to drive forward Mobile Plus

– Extend reach with Vodafone At Home and Vodafone At Office to address fixed line revenue

– Integrate mobile with the Internet/PC

– Deliver advertising based services

Mobile Plus will account for around 10% of total revenue in 3 to 4 years

Mobile Plus in Germany

Fritz JoussenCEO, Vodafone Germany

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29 May 200630th May 2006Strategy update53

• €29bn market volume

• EBITDA margin: 37% (DTAG)

• Share of minutes: 82%

• €43 ARPU

Germanmobile market

German fixed line market

• €25bn market volume

• EBITDA margin: up to 40%

• Share of minutes: 18%

• €24 ARPU

Fixed to mobile substitution represents a big opportunity

Source: IDC, Company Data

29 May 200630th May 2006Strategy update54

“Vodafone Zuhause” Tariff options - on top of mobile tariff

• 440k customers with €5 ARPU uplift

“Vodafone Zuhause Talk 24” - separate SIM

• 150k customers with €20 ARPU uplift

“Vodafone Zuhause Web” - mobile broadband

• 40k customers with €30 ARPU upliftZuhause Option Zuhause Talk 24Zuhause Web

We started Vodafone Zuhause 12 months ago

40k

150k

440k

Significant ARPU upliftTotal of around 630k customers today

Vodafone Zuhause already generates €80 mn in annualised revenue contribution

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29 May 200630th May 2006Strategy update55

There is a strong demand for DSL in Germany

Top reasons for rejecting Vodafone Zuhause DSL penetration: 25% in 2005 up to 60% in 2009

Other reasons63%

37%Customer wants fixed

broadband internet access

Source: Company quantitative consumer market research, July 2005 Source: Telebasic 2005; Telekom press release; UADS 12/05; Arcor

90

80

70

60

50

40

30

20

10

0

100 20 30 40 50 60 70

Malaysia

China

Czech

USA

Venezuela

Brazil

ColombiaBelgium

Switzerland

Taiwan

Singapore

S-KoreaJapan

Netherlands

Hong Kong

SpainAustria

SwedenPortugal

Germany Italy UKFrance

Nascentmarkets

Growingmarkets

Maturemarkets

Trend Line

% Broadband House hold Penetration 2005

AR

PU

$U

S pe

r M

onth

29 May 200630th May 2006Strategy update56

We will launch “Vodafone Zuhause” with DSL in Q3 of FY 06/07

On-top: Vodafone Homezone voice

On-top: Vodafone Homezone broadbanddata

Existing Vodafone mobile offerings

Increasing value to the customer and increasing

profit pool for Vodafone

DSL HSDPA

Competing on user experience, not on price

HSDPA

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29 May 200630th May 2006Strategy update57

User Experience I: Instantly ready to use

• 1,800 own retail outlets

• 500k outbound customer contacts per month

• SIM activation, provisioning of Homezone and geographical number within 5 minutes

• Instant use of Vodafone ZuhauseVoice and Data based on HSDPA before DSL installed

• Access independent broadband flatrate for use on DSL and HSDPA

Explore

Deliver

Use

29 May 200630th May 2006Strategy update58

Mobile PC

User Experience II:Seamless extension of Vodafone live! from Mobile to Web

3.5 m users

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29 May 200630th May 2006Strategy update59

User Experience III:Mobile access to rich media personal content and applications onhome PC connected to Internet

Mobile access to home PC

Media stream onto mobile phone

3G/HSDPA DSL

29 May 200630th May 2006Strategy update60

• Total Vodafone Zuhause customers around 2 million

• Annualised revenue contribution of €240m

Financial summary - significant revenue growth from Vodafone Zuhause in FY 06/07

• Total Vodafone Zuhause customers around 630k

• Annualised revenue contribution of €80m

Vodafone Zuhause customers at 31 March 2007

Vodafone Zuhause customers today

Zuhause Voice Zuhause Data Zuhause Voice Zuhause Data

590k

40k

1,850k

150k

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29 May 200630th May 2006Strategy update61

The Vodafone Germany strategy in a nutshell…

Germanmobile market

Germanfixed line market

… is all aboutextending our mobile

market share intofixed

Aligning Financial Policies to Strategy

Andy HalfordChief Financial Officer

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29. Mai 200630th May 2006Strategy update63

Agenda

1. Financial impact of strategy

2. One Vodafone update

3. Returns and capital structure

4. M&A criteria

5. Summary

29. Mai 200630th May 2006Strategy update64

• Strong cash generation

• Margin pressure from intensifying competition/ reducing prices

• Extend reach into the home and office

Financial impact of strategy

• Focus on customer and revenue market share leadership

• Realise scale benefits to fund customer growth

• New service offerings

• Market by market approach

• Infrastructure-light approach

New Businesses

Different characteristics require a different approach for each business unit

EMAPA RegionEurope Region

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29. Mai 200630th May 2006Strategy update65

One Vodafone – Europe Region

Revenue

• 1% revenue market share gains versus established principal competitors by FY 07/08

• Target remains unchanged

Combined

opex and capex

• Stable combined opex and capex from FY 03/04 to FY 07/08 1

• Capex-to-sales of 10% in FY 07/08 1

• Targeting flat opex in FY 07/08 from FY 05/06 2

• Targeting 10% capex-to-sales in FY 07/08 2

BeforeMeasure Updated

1 For 15 controlled businesses and Vodafone Italy at the time (including Japan and Sweden which have subsequently been disposed)2 Europe Region including common function costs but excludes one-off restructuring costs & New Businesses

29. Mai 200630th May 2006Strategy update66

Europe Region – capex and opex evolution

10% capex-to-sales in FY

07/081

Flat opex FY 05/06 to FY 07/081

FY 03/04 FY 05/06 FY 07/08

FY 03/04 FY 05/06 FY 07/08

13.5%12.4% 10%

target

+1.9% CAGR

Capex to sales

1 Includes common function costs, but excludes one-off restructuring costs & New Businesses

Outperforming original One Vodafone targets

target

4.4 4.6

2.8 2.9

£150-200m

£400-500m

£bn

£bn

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29. Mai 200630th May 2006Strategy update67

Financial impact of strategy

• Modest medium term revenue growth

• Slightly declining EBITDA margin

• Capex-to-sales intensity at 10%1 in FY07/ 08

• Strong revenue growth over medium term

• Broadly stable EBITDA margin

• Capex-to-sales >10% but trending down over time

• Targeting around 10% of sales in 3 to 4 years

• Limited investment needed

1 Includes common function costs, but excludes one-off restructuring costs & New Businesses

• Strong cash generation

• Margin pressure from intensifying competition/ reducing prices

• Extend reach into the home and office

• Focus on customer and revenue market share leadership

• Scale efficiencies but customer growth to fund

• New service offerings

• Market by market approach

• Infrastructure-light approach

EMAPA RegionEurope Region New Businesses

29. Mai 200630th May 2006Strategy update68

Returns and capital structure – aligned with strategy

• Target 60% dividend payout ratio

• Growing dividends in line with underlying earnings per share

• Targeting low single A Group credit rating

• Pro-forma FY 05/061 net debt of around £23bn

Returns, credit rating and capital structure are all aligned with Vodafone’s strategy

going forwards

Credit rating

Dividends Capital structure

• One-off return of £9bn in August 06

• Ongoing buybacks cease

Return of capital

1 Proforma for £9bn one-off distribution to shareholders expected shortly after the Group AGM in July 2006, sale of Japan and £2.6bn acquisition of Turkey

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29. Mai 200630th May 2006Strategy update69

Selective mobile M&A based on strict criteria

• Consolidate our presence in existing local or regional markets

• Preference for control

• Will only make minority investments where:- Able to exert sufficient influence to add value- There is longer-term potential path to control

Strategic criteria

• IRR to exceed local risk adjusted cost of capital by at least 200bp

• ROIC to exceed local risk adjusted cost of capital within 3-5 years

Financial criteria

29. Mai 200630th May 2006Strategy update70

Summary

• Strongly cash generative core businesses

• Fast growing emerging market businesses

• An unrivalled customer footprint

• Proximity to many adjacent revenue pools

Vodafone: Unique positioning

• Exploiting new revenue opportunities

• Aggressively reducing costs

• Applying rigorous criteria to future acquisitions

• Investing prudently in new business areas

• Gearing up to increase returns to shareholders

Focused approach

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29. Mai 200630th May 2006

Strategy updateFinancial Results71

Summary

• Good financial performance in FY 05/06

• Five new strategic objectives to meet challenges and opportunities

• Three principal business units will execute opportunities on thestrategy

• Vodafone has aligned its capital structure and returns to its strategy

– Increased dividends; low Single A credit rating; £9bn “B” share scheme

• Vodafone expects to deliver profitable growth in the future

29. Mai 200630th May 2006

Strategy updateFinancial Results72

Forward-Looking Statements

These presentations contain “forward-looking statements” within the meaning of the US Private Securities Litigation Reform Act of 1995 with respect to the Group’s financial condition, results of operations and businesses and certain of the Group’s plans and objectives. In particular, such forward-looking statements include statements with respect to Vodafone’s expectations as to launch and roll-out dates for products, services or technologies offered by Vodafone; intentions regarding the development of products and services introduced by Vodafone or by Vodafone in conjunction with initiatives with third parties; the ability to integrate all operations throughout the Group in the same format and on the same technical platform and the ability to be operationally efficient; the development and impact of new mobile technology; anticipated benefits to the Group of the One Vodafone programme; the results of Vodafone’s brand awareness and brand preference campaigns; growth in customers and usage, including improvements in customer mix and growth in emerging markets; future performance, including turnover, average revenue per user (“ARPU”), cash flows, costs, capital expenditures and margins, non-voice services and their revenue contribution; share purchases; the rate of dividend growth by the Group or its existing investments; expectations regarding the Group’s access to adequate funding for its working capital requirements; expected effective tax rates and expected tax payments; the ability to realise synergies through cost savings, revenue generating services, benchmarking and operational experience; future acquisitions, including increases in ownership in existing investments and pending offers for investments; future disposals; contractual obligations; mobile penetration and coverage rates; the impact of regulatory and legal proceedings involving Vodafone; expectations with respect to long-term shareholder value growth; Vodafone’s ability to be the mobile market leader, overall market trends and other trend projections.Forward-looking statements are sometimes, but not always, identified by their use of a date in the future or such words as “anticipates”, “aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” or “targets”. By their nature, forward-looking statements are inherently predictive, speculative and involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, changes in economic or political conditions in markets served by operations of the Group that would adversely affect the level of demand for mobile services; greater than anticipated competitive activity, from both existing competitors and new market entrants, including Mobile Virtual Network Operators (“MNVOs”), which could require changes to the Group’s pricing models, lead to customer churn and make it more difficult to acquire new customers, and reduce profitability; the impact of investment in network capacity and the deployment of new technologies, or the rapid obsolescence of existing technology; slower than expected customer growth and reduced customer retention; changes in the spending patterns of new and existing customers; the possibility that new products and services, including mobile internet platforms, 3G, Vodafone live!, Vodafone Radio DJ and other products and services, will not be commercially accepted or perform according to expectations or that vendors’ performance in marketing these technologies will not meet the Group’s requirements; the Group’s ability to win 3G licence allocations; the Group’s ability to realise expected synergies and benefits associated with 3G technologies; a lower than expected impact of GPRS, 3G, Vodafone live!, Vodafone Radio DJ and other new or existing products, services or technologies on the Group’s future revenue, cost structure and capital expenditure outlays; the ability of the Group to harmonise mobile platforms and delays, impediments or other problems associated with the roll-out and scope of 3G technology, Vodafone live!, Vodafone Radio DJ and other new or existing products, services or technologies in new markets; the ability of the Group to offer new services and secure the timely delivery of high-quality, reliable GPRS and 3G handsets, network equipment and other key products from suppliers; the Group’s ability to develop competitive data content and services that will attract new customers and increase average usage; future revenue contributions of both voice and non-voice services; greater than anticipated prices of new mobile handsets; changes in the costs to the Group of or the rates the Group may charge for terminations and roaming minutes; the Group’s ability to achieve meaningful cost savings and revenue improvements as a result of its One Vodafone initiative; the ability to realise benefits from entering into partnerships for developing data and internet services and entering into service franchising and brand licensing; the possibility that the pursuit of new, unexpected strategic opportunities may have a negative impact on the Group’s financial performance; developments in the Group’s financial condition, earnings and distributable funds and other factors that the Board of Directors takes into account in determining the level of dividends; any unfavourable conditions, regulatory or otherwise, imposed in connection with pending or future acquisitions or dispositions and the integration of acquired companies in the Group’s existing operations; the risk that, upon obtaining control of certain investments, the Group discovers additional information relating to the businesses of that investment leading to restructuring charges or write-offs or with other negative implications; changes in the regulatory framework in which the Group operates, including possible action by regulators in markets in which the Group operates or by the EU regulating rates the Group is permitted to charge; the impact of legal or other proceedings against the Group or other companies in the mobile telecommunications industry; the possibility that new marketing or usage stimulation campaigns or efforts and customer retention schemes are not an effective expenditure; the possibility that the Group’s integration efforts do not reduce the time to market for new products or improve the Group’s cost position; loss of suppliers or disruption of supply chains; the Group’s ability to satisfy working capital requirements through borrowing in capital markets, bank facilities and operations; changes in exchange rates, including particularly the exchange rate of pounds sterling to the euro and the US dollar; changes in statutory tax rates and profit mix which would impact the weighted average tax rate; changes in tax legislation in the jurisdictions in which the Group operates; and final resolution of open issues which might impact the effective tax rate; timing of tax payments relating to the resolution of open issues.Furthermore, a review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found under “Risk Factors and Legal Proceedings – Risk Factors” in our Annual Report for the year ended 31 March 2005. All subsequent written or oral forward-looking statements attributable to the Company or any member of the Group or any persons acting on their behalf are expressly qualified in their entirety by the factors referred to above. No assurances can be given that the forward-looking statements in this document will be realised. Neither Vodafone nor any of its affiliates intends to update these forward-looking statements.