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Vodafone Group Plc Strategy Update
Analyst Presentation 30 May 2006
1
Strategy update
Arun SarinChief Executive
30th May 2006Strategy update2
The following presentation is being made only to, and are only directed at, persons to whom such presentation may lawfully be communicated (“relevant persons”). Any person who is not a relevant person should not act or rely on this presentation or any of its contents.
Information in the following presentation relating to the price at which relevant investments have been bought or sold in the past or the yield on such investments cannot be relied upon as a guide to the future performance of such investments.
The presentation contains forward-looking statements which are subject to risks and uncertainties because they relate to future events. Some of the factors which may cause actual results to differ from these forward-looking statements are discussed in the last slide of the presentation and others can be found by referring to the information contained under the heading “Risk Factors” in our Annual Report for the year ended 31 March 2005. The Annual Report can be found on our website (www.vodafone.com).
The presentation also contains certain non-GAAP financial information. The Group’s management believes these measures provide valuable additional information in understanding the performance of the Group or the Group’s businesses because they provide measures used by the Group to assess performance. Although these measures are important in the management of the business, they should not be viewed as replacements for, but rather as complementary to, the comparable GAAP measures such as turnover and reported items on the consolidated profit and loss account or the consolidated statement of cash flows.
Vodafone, Vodafone live!, Vodafone Wireless Office, Vodafone Mobile Connect, Vodafone Zuhause, Vodafone Radio DJ, Vodafone Simply, Stop the Clock and Vodafone Passport are trademarks of the Vodafone Group.
2
30th May 2006Strategy update3
Strategy Update – Agenda
Competitive Environment and Vodafone’s Strategic ObjectivesArun Sarin
Emerging Markets – Focus on GrowthPaul Donovan
New Businesses – Mobile PlusThomas Geitner
Europe Region – Cost Reduction and Revenue StimulationBill Morrow
Mobile Plus in GermanyFritz Joussen
Summary and Q&AArun Sarin
Aligning Financial Policies to StrategyAndy Halford
30th May 2006Strategy update4
Pace of change in mobile is accelerating
Customers
Technology
Competitors
Regulation
Customers• Growing choice of services
• Value and simplicity
• Converged mobile, broadband and internet offerings
• Emerging market growth
Technology• VoIP
• WiFi/WiMAX
• DSL
Regulation• Termination rates
• Roaming
• MVNO wholesaling
Competitors• Aggressive incumbent MNOs
• Integrated fixed/mobile
• MVNOs/low frills providers
• Internet players
Mobile Industry
3
30th May 2006Strategy update5
The new realities of the mobile industry
• Competition is intensifying from existing and new players
• Significant price erosion
• Customers have far greater choice in communications
• Growing demand for broadband
• Emerging markets delivering significant growth
• Continued significant regulatory pressure
• Mobile business model is changing
30th May 2006Strategy update6
Vodafone’s five key strategic objectives
• Cost reduction and revenue stimulation in Europe
• Deliver strong growth in emerging markets
• Innovate and deliver on our customers’ total communications needs
• Actively manage our portfolio to maximise returns
• Align capital structure and shareholder returns policy to strategy
4
30th May 2006Strategy update7
Organisation to deliver new strategic objectives
• Cost reduction• Revenue stimulation
EuropeBill Morrow
• Deliver strong growth in emerging markets• Outperform on recently acquired businesses• Maximise shareholder returns from affiliates
EMAPAPaul Donovan
Mobile PlusThomas Geitner
• Capture new sources of revenue• Innovative total communications solutions
30th May 2006Strategy update8
In Europe the focus is on cost reduction and revenue stimulation
• Reduce cost structure
• Leverage regional scale
• Outsourcing
• Shared services
• Overhead reduction
• Stimulate voice usage
• Substitute fixed minutes
• Enhance customer value
• Innovative bundling
• Vodafone At Home
• Vodafone At Office
• HSDPA enabled services
Objectives Approaches
Cost Reduction
Revenue Stimulation
5
30th May 2006Strategy update9
• Deliver high performance in existing operations
• Outperform new acquisitions business case
• Raise stakes over time - selective opportunities to extend footprint
Global mobile telecom annual revenues
CAGR %
12.3
4.4
310
2005
434
2010eEmerging marketsDeveloped markets
275221
159
89
Emerging markets are ~60% of total expected growth over next 5 years
Emerging markets will deliver strong growth
Vodafone Priorities
£bn
Source: Merrill Lynch, Strategy Analytics
30th May 2006Strategy update10
Customers can now communicate in many different ways
More places: At Home, At Office, hotspots,
mobile
More devices: basic phones, cameraphones, music phones, UMA devices
More services: VoIP, IM, Blogging
More access technologies: DSL, WiFi
More mobile applications: Push Email, SFA
6
30th May 2006Strategy update11
Vodafone will focus initially on three key areas
Targeting around 10% of total revenue in 3 to 4 years
Address fixed line revenue opportunity via Vodafone At Home and Vodafone
At Office
Create advertising revenue stream
Develop integrated mobile and PC offerings
Mobile centric approach –“Mobile Plus” offerings
30th May 2006Strategy update12
Vodafone’s scale and being mobile centric are clear competitive advantages
170 million Vodafone customers
Personalisation
No fixed line burden
Attractive to partners
Technology agnostic
Mobility
7
30th May 2006Strategy update13
Portfolio management priorities
Selective approach
Regional focus
Superior returns
Strict criteria
30th May 2006Strategy update14
Vodafone’s approach to the US market
9.09.4
9.9
8.5
10.8
11.9
12.7
7.7
9.4
12.1
13.7
14.9
8.0
10.3
12.1
14.0
15.2
$6
$8
$10
$12
$14
$16
CY2003 CY2004 CY2005 CY2006 CY2007
(US$ in billions)
• US market is relatively under penetrated (~ 70%) and valuable (300m population)
• VZW is the market leader on all key metrics– No 1 US mobile operator by EBITDA with margins >38% of total revenue– No 1 US mobile operator for customer growth with 7.6 million net adds in last 12 months
• Vodafone’s Board will always consider shareholder value
• Vodafone is happy to remain in the US with its existing stake
US Analysts’ consensus EBITDA Projections vs. Actuals
Estimates as of:2003 E2004 E2005 E2006 EActual
8
30th May 2006Strategy update15
• 60% dividend payout
• Low Single A rating
• £9bn B share distribution
Financial impact and capital structure
Targeting profitable growth
Growth in emerging markets
Cost reduction & revenue
stimulation in Europe
Align financial policies to support new strategy
Actively manage our portfolio
Deliver innovative Mobile Plus products
30th May 2006Strategy update16
Summary
Changing industry landscape
Vodafone continues to outperform
Strategy has evolved to ensure continued success
Vodafone well positioned to deliver
9
30th May 2006Strategy update17
Strategy Update – Agenda
Competitive Environment and Vodafone’s Strategic ObjectivesArun Sarin
Emerging Markets – Focus on GrowthPaul Donovan
New Businesses – Mobile PlusThomas Geitner
Europe Region – Cost Reduction and Revenue StimulationBill Morrow
Mobile Plus in GermanyFritz Joussen
Summary and Q&AArun Sarin
Aligning Financial Policies to StrategyAndy Halford
Europe Region – Cost Reduction and Revenue Stimulation
Bill MorrowCEO, Europe Region
10
29. Mai 200630th May 2006Strategy update19
The Europe Region generates around 80% of Group controlled revenues and profits
90%£6.9bnOperating free cash flow
80%£23.5bnRevenue
83%£5.8bnOperating profit2
70%£2.8bnCapex
70%93.2mnCustomers1
40.7k
FY 05/06
67%
Percentage of controlled
businesses
Employees3
Note: Europe Region statutory basis (excluding Sweden). Percentages based on continuing group businesses only.1EOP, mobile only. 2Adjusted operating profit before impairment losses and other income and expense. 3Average employees.
29. Mai 200630th May 2006Strategy update20
Our primary objective is to drive our multi-year cash generation
• We will do this by:
Maintaining our market leadership positions
Aggressively reducing costs
Driving revenue stimulation
Disciplined execution
11
29. Mai 200630th May 2006Strategy update21
Vodafone is and must remain a market leader in revenue and EBITDA share
142%Greece
153%Ireland
238%Portugal4
236%Italy
1=37%Germany
29%
32%
28%
Vodafone share
1
2
2
Vodafone position
UK
Spain
Netherlands
233%Portugal4
155%Ireland2
144%Greece
230%Netherlands
228%Spain
33%
46%
45%
Vodafone share
1
2
1
Vodafone position
UK3
Italy3
Germany
Revenue1 share and position vs. key competitors FY 05/06
EBITDA share and position vs. key competitors FY 05/06
Note: 1Total revenues, except for Italy for which available data for service revenue. 2Excludes Meteor and 3: data for 6 mths to Sept 05. 3Excludes 3. 49 mths to Dec 05Source: Company data (excludes Malta and Albania), external available data and analyst forecasts.
29. Mai 200630th May 2006Strategy update22
Vodafone is and must remain a market leader in brand preference and customer satisfaction
2Greece
2Ireland
1Portugal
1Italy
1Germany
2
1
1
Vodafone customer satisfaction position
UK
Spain
Netherlands
• Leading in customer satisfaction
• Continuing strong brand preference
• Clearly differentiated customer propositions:
– Vodafone live!
– Vodafone Mobile Connect
– Vodafone Passport
– Vodafone Simply
• High service levels
• Value-oriented tariffsNote: Data based on Vodafone external survey March 2006.
12
29. Mai 200630th May 2006Strategy update23
Vodafone’s unique position gives us an advantage
• Distribution presence• Brand visibility• Local SCM• Networked effects• Spreading costs
• Common product development• Advertising cost sharing• Pan European offerings• Shared services• Standardisation and consolidation
Loca
l
Reg
iona
l
Glo
bal • Brand
• Supply chain• MNC proposition• Strategic partner appeal
Sca
le b
enef
it an
d co
mpe
titiv
e ad
vant
age
Unique position
#1 or #2 today
29. Mai 200630th May 2006Strategy update24
We are changing our cost structure
Operations
£7.5bn Opex and Capex (FY 05/06)1
• Outsourcing• Sharing assets • Reduced overheads• Global synergies• Regional savings• Local savings
• Full service for all customers
• Mixture of direct and indirect costs
Customer A&R Costs
£2.6bn (FY 05/06)1
• Service segmentation by lifetime value• Focus on direct distribution including online
1Europe Region statutory basis (excluding Sweden)
Today
• Fully controlled operations
• Some regional consolidation
Going forward
13
29. Mai 200630th May 2006Strategy update25
Key actions to reduce operating and capital costsToday Actions Opportunity
IT Application Development
and Maintenance
Out
sour
cing • ~6,500 FTEs involved
in service delivery • £560mn annual cost
to Vodafone
• Decision to outsource• Suppliers to be
reduced from ~2,500 to 1-2 primary vendors
• Potential annual savings of 25-30% within 3-5 years
Supply Chain Management
Glo
bal S
avin
gs • Separate local and global activities
• £3.3bn total network external spend to Vodafone
• Standardisation of designs
• Materials category strategies
• Centralisation of Network SCM activities
• Potential annual savings of 8% within 2 years
• Regionalised Northern & Southern Data Centres
• 75% fewer major data centres
• Consolidated hardware, software, maintenance and system integration suppliers
European IT Operations
Reg
iona
l Sav
ings
• Multiple data centre locations
• £320mn annual cash cost to Vodafone
• Potential annual savings of 25-30% within 3-5 years
29. Mai 200630th May 2006Strategy update26
Today Actions Opportunity
Key actions to reduce operating and capital costs - contd.
Reduced Group
overheads
Ove
rhea
ds
• Global Technology, Global Marketing and other functions with stronger global orientation
• Reduction of 400+ positions
• Ensuring appropriate balance between global and local
• Reduction in Group overheads
Access transmission
Loca
l Sav
ings
• Multiple leased line providers
• Increasing capacity requirements
• Annual opex spend today of £280mn
• Move to owned fibreand microwave network
• Large percentage reduction of leased lines migrated by 2008
• Potential annual savings of 10-15% within 2 years
• Additional bandwidth
14
29. Mai 200630th May 2006Strategy update27
We are evolving our business model to stimulate revenue
• Promotions• 3G infotainment• Mobile only focus
Usage
14% total minute volume increase
(FY 05/06)1
• 3G bundles and smart tariff plans• Fixed substitution• Converged business services
1Europe Region statutory basis (excluding Sweden).
Customers
7.7mn net adds(FY 05/06)1
• Revenue share focus• Focus on customer value• Pushing services not just acquisitions• Extended contract terms
• Customer market share
Today Going forward
29. Mai 200630th May 2006Strategy update28
Today Actions Opportunity
Key actions to stimulate revenue
1Provisioned subscribers paying for email service.
High value customer
(“HVC”) focus
• Spain: Prepay to contract migration increased MoUby 174% and ARPU by 66%
• UK: 18-month contracts to increase lifetime value are now 80% of total consumer postpay gross additions
• Potential 2% incremental revenue from consumer segments and 5% reduction in A&R costs in year 3
• Customer numbers focus
• Single year contract terms
Family plans • Few tailored family offerings
• Greece: 10% of contract base on high ARPU plan with 80% families adding at least one new member
• Potential 2% incremental revenue from consumer segments in year 3
• HBD increase of 164% in subscribers1 in FY05/06
• Exclusive deals with laptop OEMs
• UK: Recent deal covering 20,000 users doubled the account value
Converged business services
• Early launches of handheld business devices (“HBD”) and new service models
• Potential 6% incremental revenue from Business customers in year 3
15
29. Mai 200630th May 2006Strategy update29
• Over 6mn customers benefiting
• Large percentage of HVCs(62% registrations from top 40%)
• Increased customer satisfaction
Today Actions Opportunity
Key actions to stimulate revenue – contd.
Vodafone Passport
• For recurring roamers, 15% increase in business customer minutes, 39% in postpay and 106% in prepay
• Target of 11mn customers by the end of 06/07
Consumer• Bundles launched to
drive revenue, stickiness and customer growth
• Mobile TV, music services and HomeZone calling options
• Germany: migrated 35% of contract base to higher bundle with €2 ARPU uplift
• Potentially up to 1% incremental revenue from consumers of bundled services in year 3
Business
• Vodafone Wireless Office propositions launched in most markets
• Over 1.5mn users
• Spain: 500k wireless office users with usage around 50% higher than for average business users
• Potential 2% incremental voice revenue from Business customers in year 3
• Drive traffic growth, particularly from fixed-line substitution
29. Mai 200630th May 2006Strategy update30
Moving early to wireless broadband
• HSDPA full commercial launch Summer 2006
• 4 times faster than 3G to date
• Coverage equivalent to 3G today by mid 2007 in key markets
• Vodafone live! with 3G
• Business propositions
WCDMA 3G Network built to about 60% across all markets
Wireless Broadband
16
29. Mai 200630th May 2006Strategy update31
Our primary objective is to drive our multi-year cash generation
• Maintaining our market leadership positions
• Aggressively reducing costs
• Driving revenue stimulation
• Focusing on execution
Emerging Markets – Focusing on Growth
Paul DonovanCEO, EMAPA
17
30th May 2006Strategy update33
EMAPA (FY 05/06)
• 35.5 million customers
• £4.2bn revenues
• £1.5bn EBITDA
• 41.8 million customers
• £12.7bn revenues
• £4.8bn EBITDA
Subsidiaries and JVs
Affiliates
•Deliver high performance in controlled businesses
•Maximise shareholder returns in affiliates
•Leverage measurable synergy benefits from scale and scope
•Outperform acquisition business cases
EMAPA – Priorities
30th May 2006Strategy update34
Emerging markets
• High customer growth
• Lower ARPU but healthy margins
• Immature fixed line markets
• Low cost business models
• Best practice focus– Handsets– Network rollout– Banking/Payments– Migrant workers propositions
Subsidiaries
Joint ventures and investments
Partner Networks
18
30th May 2006Strategy update35
Romania• Reversed revenue share trend
+1.1pp FY 05/06• Exceeded acquisition plan EBITDA
by 17%
Czech Republic• 2.2 pp increase in revenue market
share FY 05/06• Positive ARPU trend• Exceeded acquisition plan EBITDA
by 11%
Romania and Czech Republic – successful integration
Recent highlights
Romania22mn population66% penetration
Czech Republic10mn population113% penetration
30th May 2006Strategy update36
Turkey
Turkey – ready for turnaround
• Telsim acquisition now closed
• Favourable demographics
• 11.6m customers (March 06)
• 24.7% market share (March 06)
• Immediate priorities– Reposition from price to value– Invest in coverage and quality– Improve customer service– Transition path to Vodafone brand
73mn population56% penetration
19
30th May 2006Strategy update37
Egypt – Vodafone outperforming the market
Egypt
• Penetration growth
• Outperformance vs competition
• 6pp margin outperformance vscompetition
• Third operator to come
Recent highlights
73mn population17% penetration
Customers
Revenue
35
40
45
50
55
60
Jun-0
2
Oct-02
Feb-03
Jun-0
3
Oct-03
Feb-04
Jun-0
4
Oct-04
Feb-05
Jun-0
5
Oct-05
Feb-06
Vodafone
MobiNil
40
45
50
55
60
Sep
-02
Nov
-02
Jan-
03
Mar
-03
May
-03
Jul-0
3
Sep
-03
Nov
-03
Jan-
04
Mar
-04
May
-04
Jul-0
4
Sep
-04
Nov
-04
Jan-
05
Mar
-05
May
-05
Jul-0
5
Sep
-05
Nov
-05
Jan-
06
Mar
-06
Vodafone
MobiNil
30th May 2006Strategy update38
• Increased stake to 49.9%
• Exposure to five markets– South Africa– Democratic Republic Congo– Lesotho– Mozambique– Tanzania
• South Africa view:– FY 05/06 customer growth +49%– FY 05/06 EBITDA growth +22%– Innovators in data:
– Vodafone live!– Blackberry– HSDPA
South Africa – consistent track record of growth at Vodacom
South Africa
Recent highlights
48mn population70% penetration
Vodacom subsidiaries116mn population
7% penetration
20
30th May 2006Strategy update39
India - catching up with China’s market growth
• 10% of Bharti acquired in December 05
• Strong performance – Market growing at 4-5m customers
per month– Bharti net additions around 1m per
month– Revenue share leader with 3-4%
lead over nearest competitor
Recent highlights
India
1.2bn population6% penetration
30th May 2006Strategy update40
Key messages
• Eastern Europe and Emerging markets – strong organic revenue growth
• Recent acquisitions are outperforming local competition
• Measurable benefits from Vodafone’s scale and scope
• Effective transfer of knowledge to drive local operational performance
• Measured approach to further investment
21
New Businesses – Mobile Plus
Thomas GeitnerCEO, New Businesses and Innovation
29. Mai 200630th May 2006Strategy update42
Mobile Plus will allow us to address new sources of revenue
Global Revenues 20051 - £bn
Source: IDC, Merrill Lynch, Zenith Optomedia
306
226
264
Advertising
Mobile
Fixed Voice+Data
22
29. Mai 200630th May 2006Strategy update43
Mobile Plus seeks to meet several customers needs
Access to communities
Faster speed and availability
Desire for mobility and personalisation
Value and simplicity
29. Mai 200630th May 2006Strategy update44
Our customers regard Vodafone as a credible provider of communications services in addition to mobile
77%86%84% 84%
74%86%
0%10%20%30%40%50%60%70%80%90%
100%
• % of customers finding Vodafone brand credible to deliver future complete communications offer (mobile, fixed data, fixed VoIP)
At Home At OfficeUK Germany Italy UK Germany Italy
Source: Vodafone Customer Research
Vodafone recently ranked 16th most valuable brand in the world
23
29. Mai 200630th May 2006Strategy update45
We will initially focus around 3 areas
• Extend our reach with Vodafone At Home and Vodafone At Office to address fixed line revenues
• IP-based services that integrate mobile with the Internet/PC
• Advertising-based services that are delivered in ways that customers find attractive
29. Mai 200630th May 2006Strategy update46
A wide array of technologies Phase I:Fixed Mobile Substitution
(FMS)
Phase II:FMS + DSL
Phase III: Total
Communications Solution
• Homezone
• Officezone
• Straight bundling
• Asset light / wholesale
• WiFi
• VoIP
• Software enabled products
Fixed to mobile substitution is at the core of Mobile Plus
3GHSDPA
WiFi
IP
DSL
Homezone to launch in
majority of Europe Region
opcos this financial year
24
29. Mai 200630th May 2006Strategy update47
“Combining the Best of Both Mobile and the Internet”• All the benefits of the
Internet on your mobilee.g. buddy list, email
• All the benefits of mobile on your PC e.g. secure, personal
• Services that work seamlessly between the twoe.g. messages, address book
• Delivered via partnerships and Vodafone IPR
IP-based communications will integrate mobility with the PC
Internet
Mobile PC
29. Mai 200630th May 2006Strategy update48
We will broaden our business model to include mobile advertising
SMS/MMS push
Customerpull
Idlescreen
Mobile TV inserts
Different Advertising Opportunities on Mobile
Global On-line Advertising Revenues (£bn)
31.7
27.8
24.6
21.2
17.2
9.46.4
5.05.3
13.4
0.0
5.0
10.0
15.0
20.0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
25.0
30.0
35.0
Source: Yahoo investor presentation
25
29. Mai 200630th May 2006Strategy update49
Our approach will be different
Vodafone advantages vs.Incumbents + DSL Providers
Vodafone advantages vs. Internet Players
Vodafone has:
• Long term customer relationships and insights
• Control over devices
• Scale to be partner of choice for online players
Vodafone is:
• Customer demand led
• Able to offer mobile and only the fixed services customers want
• Infrastructure-light
• Creating offers that centre on mobility, the most personal service
29. Mai 200630th May 2006Strategy update50
We have already started including these types of offers in our portfolio
Total communications
IP-based communication
Advertising
• IM interconnection with MSN
• Push emails deals with Yahoo and MSN
• Trusted Transaction Framework with Microsoft
• Search partnership with Google
• Homezone products: Vodafone Zuhause (DE), Vodafone Casa (IT)
• Vodafone Wireless Office• Softbank JV
26
29. Mai 200630th May 2006Strategy update51
Summary of the opportunity
• We have 3 initial focus areas to drive forward Mobile Plus
– Extend reach with Vodafone At Home and Vodafone At Office to address fixed line revenue
– Integrate mobile with the Internet/PC
– Deliver advertising based services
Mobile Plus will account for around 10% of total revenue in 3 to 4 years
Mobile Plus in Germany
Fritz JoussenCEO, Vodafone Germany
27
29 May 200630th May 2006Strategy update53
• €29bn market volume
• EBITDA margin: 37% (DTAG)
• Share of minutes: 82%
• €43 ARPU
Germanmobile market
German fixed line market
• €25bn market volume
• EBITDA margin: up to 40%
• Share of minutes: 18%
• €24 ARPU
Fixed to mobile substitution represents a big opportunity
Source: IDC, Company Data
29 May 200630th May 2006Strategy update54
“Vodafone Zuhause” Tariff options - on top of mobile tariff
• 440k customers with €5 ARPU uplift
“Vodafone Zuhause Talk 24” - separate SIM
• 150k customers with €20 ARPU uplift
“Vodafone Zuhause Web” - mobile broadband
• 40k customers with €30 ARPU upliftZuhause Option Zuhause Talk 24Zuhause Web
We started Vodafone Zuhause 12 months ago
40k
150k
440k
Significant ARPU upliftTotal of around 630k customers today
Vodafone Zuhause already generates €80 mn in annualised revenue contribution
28
29 May 200630th May 2006Strategy update55
There is a strong demand for DSL in Germany
Top reasons for rejecting Vodafone Zuhause DSL penetration: 25% in 2005 up to 60% in 2009
Other reasons63%
37%Customer wants fixed
broadband internet access
Source: Company quantitative consumer market research, July 2005 Source: Telebasic 2005; Telekom press release; UADS 12/05; Arcor
90
80
70
60
50
40
30
20
10
0
100 20 30 40 50 60 70
Malaysia
China
Czech
USA
Venezuela
Brazil
ColombiaBelgium
Switzerland
Taiwan
Singapore
S-KoreaJapan
Netherlands
Hong Kong
SpainAustria
SwedenPortugal
Germany Italy UKFrance
Nascentmarkets
Growingmarkets
Maturemarkets
Trend Line
% Broadband House hold Penetration 2005
AR
PU
$U
S pe
r M
onth
29 May 200630th May 2006Strategy update56
We will launch “Vodafone Zuhause” with DSL in Q3 of FY 06/07
On-top: Vodafone Homezone voice
On-top: Vodafone Homezone broadbanddata
Existing Vodafone mobile offerings
Increasing value to the customer and increasing
profit pool for Vodafone
DSL HSDPA
Competing on user experience, not on price
HSDPA
29
29 May 200630th May 2006Strategy update57
User Experience I: Instantly ready to use
• 1,800 own retail outlets
• 500k outbound customer contacts per month
• SIM activation, provisioning of Homezone and geographical number within 5 minutes
• Instant use of Vodafone ZuhauseVoice and Data based on HSDPA before DSL installed
• Access independent broadband flatrate for use on DSL and HSDPA
Explore
Deliver
Use
29 May 200630th May 2006Strategy update58
Mobile PC
User Experience II:Seamless extension of Vodafone live! from Mobile to Web
3.5 m users
30
29 May 200630th May 2006Strategy update59
User Experience III:Mobile access to rich media personal content and applications onhome PC connected to Internet
Mobile access to home PC
Media stream onto mobile phone
3G/HSDPA DSL
29 May 200630th May 2006Strategy update60
• Total Vodafone Zuhause customers around 2 million
• Annualised revenue contribution of €240m
Financial summary - significant revenue growth from Vodafone Zuhause in FY 06/07
• Total Vodafone Zuhause customers around 630k
• Annualised revenue contribution of €80m
Vodafone Zuhause customers at 31 March 2007
Vodafone Zuhause customers today
Zuhause Voice Zuhause Data Zuhause Voice Zuhause Data
590k
40k
1,850k
150k
31
29 May 200630th May 2006Strategy update61
The Vodafone Germany strategy in a nutshell…
Germanmobile market
Germanfixed line market
… is all aboutextending our mobile
market share intofixed
Aligning Financial Policies to Strategy
Andy HalfordChief Financial Officer
32
29. Mai 200630th May 2006Strategy update63
Agenda
1. Financial impact of strategy
2. One Vodafone update
3. Returns and capital structure
4. M&A criteria
5. Summary
29. Mai 200630th May 2006Strategy update64
• Strong cash generation
• Margin pressure from intensifying competition/ reducing prices
• Extend reach into the home and office
Financial impact of strategy
• Focus on customer and revenue market share leadership
• Realise scale benefits to fund customer growth
• New service offerings
• Market by market approach
• Infrastructure-light approach
New Businesses
Different characteristics require a different approach for each business unit
EMAPA RegionEurope Region
33
29. Mai 200630th May 2006Strategy update65
One Vodafone – Europe Region
Revenue
• 1% revenue market share gains versus established principal competitors by FY 07/08
• Target remains unchanged
Combined
opex and capex
• Stable combined opex and capex from FY 03/04 to FY 07/08 1
• Capex-to-sales of 10% in FY 07/08 1
• Targeting flat opex in FY 07/08 from FY 05/06 2
• Targeting 10% capex-to-sales in FY 07/08 2
BeforeMeasure Updated
1 For 15 controlled businesses and Vodafone Italy at the time (including Japan and Sweden which have subsequently been disposed)2 Europe Region including common function costs but excludes one-off restructuring costs & New Businesses
29. Mai 200630th May 2006Strategy update66
Europe Region – capex and opex evolution
10% capex-to-sales in FY
07/081
Flat opex FY 05/06 to FY 07/081
FY 03/04 FY 05/06 FY 07/08
FY 03/04 FY 05/06 FY 07/08
13.5%12.4% 10%
target
+1.9% CAGR
Capex to sales
1 Includes common function costs, but excludes one-off restructuring costs & New Businesses
Outperforming original One Vodafone targets
target
4.4 4.6
2.8 2.9
£150-200m
£400-500m
£bn
£bn
34
29. Mai 200630th May 2006Strategy update67
Financial impact of strategy
• Modest medium term revenue growth
• Slightly declining EBITDA margin
• Capex-to-sales intensity at 10%1 in FY07/ 08
• Strong revenue growth over medium term
• Broadly stable EBITDA margin
• Capex-to-sales >10% but trending down over time
• Targeting around 10% of sales in 3 to 4 years
• Limited investment needed
1 Includes common function costs, but excludes one-off restructuring costs & New Businesses
• Strong cash generation
• Margin pressure from intensifying competition/ reducing prices
• Extend reach into the home and office
• Focus on customer and revenue market share leadership
• Scale efficiencies but customer growth to fund
• New service offerings
• Market by market approach
• Infrastructure-light approach
EMAPA RegionEurope Region New Businesses
29. Mai 200630th May 2006Strategy update68
Returns and capital structure – aligned with strategy
• Target 60% dividend payout ratio
• Growing dividends in line with underlying earnings per share
• Targeting low single A Group credit rating
• Pro-forma FY 05/061 net debt of around £23bn
Returns, credit rating and capital structure are all aligned with Vodafone’s strategy
going forwards
Credit rating
Dividends Capital structure
• One-off return of £9bn in August 06
• Ongoing buybacks cease
Return of capital
1 Proforma for £9bn one-off distribution to shareholders expected shortly after the Group AGM in July 2006, sale of Japan and £2.6bn acquisition of Turkey
35
29. Mai 200630th May 2006Strategy update69
Selective mobile M&A based on strict criteria
• Consolidate our presence in existing local or regional markets
• Preference for control
• Will only make minority investments where:- Able to exert sufficient influence to add value- There is longer-term potential path to control
Strategic criteria
• IRR to exceed local risk adjusted cost of capital by at least 200bp
• ROIC to exceed local risk adjusted cost of capital within 3-5 years
Financial criteria
29. Mai 200630th May 2006Strategy update70
Summary
• Strongly cash generative core businesses
• Fast growing emerging market businesses
• An unrivalled customer footprint
• Proximity to many adjacent revenue pools
Vodafone: Unique positioning
• Exploiting new revenue opportunities
• Aggressively reducing costs
• Applying rigorous criteria to future acquisitions
• Investing prudently in new business areas
• Gearing up to increase returns to shareholders
Focused approach
36
29. Mai 200630th May 2006
Strategy updateFinancial Results71
Summary
• Good financial performance in FY 05/06
• Five new strategic objectives to meet challenges and opportunities
• Three principal business units will execute opportunities on thestrategy
• Vodafone has aligned its capital structure and returns to its strategy
– Increased dividends; low Single A credit rating; £9bn “B” share scheme
• Vodafone expects to deliver profitable growth in the future
29. Mai 200630th May 2006
Strategy updateFinancial Results72
Forward-Looking Statements
These presentations contain “forward-looking statements” within the meaning of the US Private Securities Litigation Reform Act of 1995 with respect to the Group’s financial condition, results of operations and businesses and certain of the Group’s plans and objectives. In particular, such forward-looking statements include statements with respect to Vodafone’s expectations as to launch and roll-out dates for products, services or technologies offered by Vodafone; intentions regarding the development of products and services introduced by Vodafone or by Vodafone in conjunction with initiatives with third parties; the ability to integrate all operations throughout the Group in the same format and on the same technical platform and the ability to be operationally efficient; the development and impact of new mobile technology; anticipated benefits to the Group of the One Vodafone programme; the results of Vodafone’s brand awareness and brand preference campaigns; growth in customers and usage, including improvements in customer mix and growth in emerging markets; future performance, including turnover, average revenue per user (“ARPU”), cash flows, costs, capital expenditures and margins, non-voice services and their revenue contribution; share purchases; the rate of dividend growth by the Group or its existing investments; expectations regarding the Group’s access to adequate funding for its working capital requirements; expected effective tax rates and expected tax payments; the ability to realise synergies through cost savings, revenue generating services, benchmarking and operational experience; future acquisitions, including increases in ownership in existing investments and pending offers for investments; future disposals; contractual obligations; mobile penetration and coverage rates; the impact of regulatory and legal proceedings involving Vodafone; expectations with respect to long-term shareholder value growth; Vodafone’s ability to be the mobile market leader, overall market trends and other trend projections.Forward-looking statements are sometimes, but not always, identified by their use of a date in the future or such words as “anticipates”, “aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” or “targets”. By their nature, forward-looking statements are inherently predictive, speculative and involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, changes in economic or political conditions in markets served by operations of the Group that would adversely affect the level of demand for mobile services; greater than anticipated competitive activity, from both existing competitors and new market entrants, including Mobile Virtual Network Operators (“MNVOs”), which could require changes to the Group’s pricing models, lead to customer churn and make it more difficult to acquire new customers, and reduce profitability; the impact of investment in network capacity and the deployment of new technologies, or the rapid obsolescence of existing technology; slower than expected customer growth and reduced customer retention; changes in the spending patterns of new and existing customers; the possibility that new products and services, including mobile internet platforms, 3G, Vodafone live!, Vodafone Radio DJ and other products and services, will not be commercially accepted or perform according to expectations or that vendors’ performance in marketing these technologies will not meet the Group’s requirements; the Group’s ability to win 3G licence allocations; the Group’s ability to realise expected synergies and benefits associated with 3G technologies; a lower than expected impact of GPRS, 3G, Vodafone live!, Vodafone Radio DJ and other new or existing products, services or technologies on the Group’s future revenue, cost structure and capital expenditure outlays; the ability of the Group to harmonise mobile platforms and delays, impediments or other problems associated with the roll-out and scope of 3G technology, Vodafone live!, Vodafone Radio DJ and other new or existing products, services or technologies in new markets; the ability of the Group to offer new services and secure the timely delivery of high-quality, reliable GPRS and 3G handsets, network equipment and other key products from suppliers; the Group’s ability to develop competitive data content and services that will attract new customers and increase average usage; future revenue contributions of both voice and non-voice services; greater than anticipated prices of new mobile handsets; changes in the costs to the Group of or the rates the Group may charge for terminations and roaming minutes; the Group’s ability to achieve meaningful cost savings and revenue improvements as a result of its One Vodafone initiative; the ability to realise benefits from entering into partnerships for developing data and internet services and entering into service franchising and brand licensing; the possibility that the pursuit of new, unexpected strategic opportunities may have a negative impact on the Group’s financial performance; developments in the Group’s financial condition, earnings and distributable funds and other factors that the Board of Directors takes into account in determining the level of dividends; any unfavourable conditions, regulatory or otherwise, imposed in connection with pending or future acquisitions or dispositions and the integration of acquired companies in the Group’s existing operations; the risk that, upon obtaining control of certain investments, the Group discovers additional information relating to the businesses of that investment leading to restructuring charges or write-offs or with other negative implications; changes in the regulatory framework in which the Group operates, including possible action by regulators in markets in which the Group operates or by the EU regulating rates the Group is permitted to charge; the impact of legal or other proceedings against the Group or other companies in the mobile telecommunications industry; the possibility that new marketing or usage stimulation campaigns or efforts and customer retention schemes are not an effective expenditure; the possibility that the Group’s integration efforts do not reduce the time to market for new products or improve the Group’s cost position; loss of suppliers or disruption of supply chains; the Group’s ability to satisfy working capital requirements through borrowing in capital markets, bank facilities and operations; changes in exchange rates, including particularly the exchange rate of pounds sterling to the euro and the US dollar; changes in statutory tax rates and profit mix which would impact the weighted average tax rate; changes in tax legislation in the jurisdictions in which the Group operates; and final resolution of open issues which might impact the effective tax rate; timing of tax payments relating to the resolution of open issues.Furthermore, a review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found under “Risk Factors and Legal Proceedings – Risk Factors” in our Annual Report for the year ended 31 March 2005. All subsequent written or oral forward-looking statements attributable to the Company or any member of the Group or any persons acting on their behalf are expressly qualified in their entirety by the factors referred to above. No assurances can be given that the forward-looking statements in this document will be realised. Neither Vodafone nor any of its affiliates intends to update these forward-looking statements.