Raghav MBA (FYIC)

Roll no. 1635 2nd Sem

Name History Vodafone In India Key People Products & Services Marketing Strategy Awards & Achievements Competitors of Vodafone SWOT Analysis Conclusion

PREFACE:-

History:-

First LOGO Of Vodafone

Evolution of ‘Vodafone’ was started in 1982 with the establishment of ‘Racal Strategic Radio Ltd’. On 1st jan 1985, first call was made by Vodafone from London to Newbury Headquarters.

Demerged with ‘Racal Electronics’.

After demergence of Racal Telecom from Racal Electronics, ‘ Vodafone ’ came to existence.

Overtook ‘Peoples Phone’.

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‘Astec Communications’.

Overtook ‘airtouch communications’.

Vodafone In India In the year 2007, Vodafone entered

Indian market as it acquired 67% stake of ‘Hutchison Essar’ for $10.7 billion, and Hutch was renamed to ‘Vodafone’.

In the year 2011, Vodafone buys out its partner essar from its Indian mobile phone business. It paid $5.46 billion to take essar out of its 33% stake in the Indian subsidiary.

Indian Footprints Of Vodafone

Key people of Vodafone:-

Chairman:-Gerard Kleisterlee became the chairman of Vodafone group on 26 July 2011. He served as a CEO and president of board of management of Phillips electronics for 30 years.

Chief Executive Officer(CEO)Vittorio Colao was appointed as CEO of Vodafone Group after the AGM on 29 July 2008. In 2004 he left Vodafone and rejoined in 2008.

Chief Financial Officer(CFO)Nick Read was appointed as chief financial officer and member of Vodafone Group Plc on 1st April 2014. He is charted management accountant with B.A (Hons) in finance and accounting.

Chairman Of Vodafone India Analjit Singh is appointed as chairman of Vodafone in India. He is founder and chairman of Maxx Ind. Ltd. He has been recently awarded one of India’s highest civilian honors

Products provided by ‘Vodafone’Mobile PhonesPrepaid SIM CardsPostpaid SIM CardsTop-UpsWorld Calling CardsVodafone PCOI-Phone 3GVodafone Antenna3G USB Data Cards

Mobile Phones & SIM Cards

Cell Phone Sim cards

Top-Up’s & World Calling Cards

Top up card World calling cards

Vodafone PCO & Antenna

PCO Antenna

3G USB Data Card & I-Phone 3G

3G Data Card I-Phone 3G

Services provided by ‘Vodafone’

EntertainmentSports3GDownloadingMoney TransferTravellingMiscellaneous

Entertainment

Sports & Travel

Money Services (M-Pesa)

Miscellaneous

Marketing Strategy :-

• Vodafone gave birth to special characters named ‘Zoo Zoos’ to convey their ‘Value Added Services(VAS)’ in each commercial. These are white creature with ballooned bodies and Egg shaped head.

Why Used ZooZoos

• More Attractive• Familiarity• No Biasness• Removes the use of

animals in commercials.

• Create curiosity among viewers.

AwardsAnd

Achievements

• Retailer Of The Year Award(2013)Awards:-

World Business & Development Award:-

PETA Award:-

Achievements:-• Vodafone started from ‘Zero’ in 1982 and now

is world’s largest telecommunication company after ‘China Mobile’. Its started its business in Newbury,UK but now owns and operates its network in over 30 countries and has a partner network in 40 additional countries.

Global Footprints Of Vodafone

Competitors of Vodafone

SWOT ANALYSIS Of VodafoneStrength:- Geographical Diversified

Business Developed And Advance

Network Strong Brand Recognition 2nd Largest

Telecommunication Service Provider in world

Weakness:- Lack Of Presence in

Profitable U.S. market Sluggish Economic

Conditions In Europe

Opportunities:-Emerging Market In IndiaFixed Telecom And Cable

Services

Threats:- Market Instauration In

Europe Over-The-Top(OTT) Services

Conclusion

• After having a look on all the aspects of Vodafone, we can conclude that a company initiated in 1982, with its innovative ideas and creative marketing strategies have reached the position of world’s second largest telecommunication company . Along with this, with its fascinating services it has created a brand value and market of its own.

Thank you