voddler and the eu digital agenda
DESCRIPTION
Presentation given at seminar in Brussels 25 Jan 2011, concerning the EU Digital Agenda and the single digital market process.TRANSCRIPT
The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
Streaming for higher efficiency and lower costs
Unmanaged peer networks(P2P)
“many-to-many"
Voddler Net
Managed Peering
Networks
“many-to-one”
Server-based networks (CDN)
“one-to-many”
InteractiveProfiledTargeted
IntegratedNon-obtrusive
New distribution channelCost effectiveCombat piracy
Profitably both on rental and ad-financed titles
LegalFree & rental in combination
All devicesSee how much you want!
High quality (technical and catalog)
Everyone wins!
ADVERTISERS
VIEWER
CONTENT OWNERS
YOU GUYS HAVE
REALLY COME UP
WITH SOMETHIN'. [WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]
The time-honored tradition of release windows
Cinema DVD –rental and purchase
“Free-to-air”
Rental(TVOD)
Free, ad-funded (AVOD)
Cable-TV
Illegal
The job ahead of us…
Advertisers
Movies
Viewers
WAX ON,
WAX OFF[ PAT MORITA| KARATE KID| 1984]
Content partners
Current rental movies…
Free movies…
2010, our first full year: 5 million views, 850 000 registered users in 4 countries, 3500 titles, 80% free.
SHOW
ME THE
MONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
The business model(s)
Rental
Sub-scription
Free (ad-
funded)
Boxes Mobile Sharing your films
Quality Internet-TV More premieres…
Voddler’s own immediate future
SHOULD BE THE
SAME RULES FOR
ALL KIDS, NO
MATTER WHAT AGE [ROB SCHNEIDER| BIG DADDY | 1999]
More film to more people! – Actions towards a truly single digital market
1. Easier border-crossing: More Swedish movies in Prague!
• Promote Multi-Territory Licensing
• Easier Collective Rights Management
• One-Stop Shop Clearance
• Localization Support
2. Support new film: Promote window-neutrality
• Public Film Systems
• Distribution Support
• Window-neutral VAT: One film, one tax-level
3. Free old film: Spread our cultural heritage
• Digitilization
• Public Sector Information
THE INDUSTRYBUSINESS
MODEL
THE TECHNOLOGY
AVOD)
1 business, 3 challenges
ON THE OTHER SIDE
OF THE SCREEN, IT
ALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]
