voddler - balancing content licensing and technology in a new vod world
DESCRIPTION
Running a modern video-on-demand (VOD) service like Voddler requires balancing both content owners needs and licensing strategies with the technical constraints and possibiliites of the Internet. Voddler does this on the strength of its streaming technology VoddlerNet. (Presentation given at Nordic Media Summit 2012, www.nordicmediasummit.com. in Copenhagen, Sep 2012.)TRANSCRIPT
The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
Voddler at a snapshot
• Launched in Sweden 2010• 1,3 million users in Scandinavia +
Spain• 30 content deals, including
Hollywood majors and local partners• +5 000 movies; primarily TVOD, but
also AVOD and membership packages• 18 million movies served since 2011• One login, mulitiple platforms:
PC/Mac, iPad, iPhone, Android, Symbian, Meego, Windows Phone
• Patented streaming platform for better quality, lower costs and easy roll-out.
• Unparalleled viewing experience, with HD and offline mode.
THE INDUSTRY
BUSINESS MODEL
THE TECHNOLOGY
AVOD)
COULD BE THE START OF A BEAUTIFUL FRIENDSHIP[HUMPHREY BOGART| CASABLANCA | 1942]
“Your online video store.”
“One monthly fee, just like your cable.”
“Catch-up TV.”
Cinema DVD (rent/buy) “Free-to-air” TVPay-TV3 - 4 years
Rental (TVOD Current) Purchase (EST)
Subscription(SVOD)
Ad-funded (AVOD)Rental (TVOD Library)
IT’S GETTINGCROWDED IN HERE[AUSTIN POWERS| GOLDMEMBER| 2002]
A Scandi VOD Explosion!
WE’RE GONNANEED A BIGGER BOAT[ ROY SCHEIDER | JAWS | 1975]
Here’s a problem: The Web Wasn’t Built for Video
VoddlerNet: Solving a distribution problem…
Unmanaged peer networks "many-to-many“ with quick distribution
VoddlerNetControlled + Decentralized“many to one”
Server-based networks (CDN)"one-to-many“ with central control
VoddlerNet: Scalable with QoS at all data levels
Next-generation cloud-based streaming solution
• Decentralized, truly edge-based distribution• Cloud-based and device agnostic• Quality of Service (QoS), unparalleled
viewing quality• Scalable: perfect match
supply/demand at all volumes• Easy to roll-out with minimal
investments• Cost-efficient: makes use of installed
end-user devices• Software-based, no hardware
investment needed• Works on both fixed broadband and
mobile connectivity
VOD-service
Consumerswith VNet95% of data
volume in VoddlerNet
THE INDUSTRY CONSUMER BEHAVIOR
THE TECHNOLOGY
AVOD)
A True Next Generation VOD Service Combines Three Changing Worlds at the Same Time
I FEEL A GREAT DISTURBANCE IN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]
Anders Sjöman+46 70 717 60 [email protected]: @anderssjoman