voddler and copyright in the eu digital single market
DESCRIPTION
Presentation by Anders Sjöman, VP Communication at video-on-demand service Voddler, at workshop on copyright in EU Digital Single Market, held by CEPS on 14 Nov 2012 in Brussels.TRANSCRIPT
- 1. Voddler and Copyright in the EU Digital Single Market14 November 2012, BrusselsAnders Sjman, [email protected]
2. The best films and TV-shows where and when youwant them, legally, on all Internet-connected devices. 3. Voddler at a snapshot Launched in Sweden 2010 1,3 million users in Scandinavia +Spain 30 content deals, includingHollywood majors and localpartners +5 000 movies; primarily TVODand EST, but also AVOD and SVOD 18 million movies served since2011 One login, mulitiple platforms:PC/Mac, iPad, iPhone, Android, Symbian, Meego, Windows Phone Patented streaming platform forbetter quality, lower costs andeasy roll-out. Unparalleled viewingexperience, with HD and offlinemode. 4. BUSINESS MODELAVOD)THE INDUSTRYTHE TECHNOLOGY 5. SHOWME THEMONEY![TOM CRUISE| JERRY MCGUIRE| 1996] 6. Rental (TVOD Current)SubscriptionAd-funded (AVOD) Purchase (EST)(SVOD) Rental (TVOD Library)3 - 4 yearsCinemaDVD (rent/buy) Pay-TVFree-to-air TV 7. Rental (TVOD Current)SubscriptionAd-funded (AVOD) Purchase (EST)(SVOD) Rental (TVOD Library)3 - 4 yearsCinemaDVD (rent/buy) Pay-TVFree-to-air TVMarket situation in Sweden , November 2012 8. Rental (TVOD Current)SubscriptionAd-funded (AVOD) Purchase (EST)(SVOD) Rental (TVOD Library)3 - 4 yearsCinemaDVD (rent/buy) Pay-TVFree-to-air TVYour onlineYour cable-TV, nowCatch-up TV.video store. online. 9. ITS GETTINGCROWDEDIN HERE[AUSTIN POWERS| GOLDMEMBER| 2002] 10. A Scandi VOD Explosion! 11. SHOULD BE THESAME RULES FORALL KIDS[ROB SCHNEIDER| BIG DADDY | 1999] 12. Allow copyrighted video to spread - Actions towards atruly single digital market1. Easier border-crossing: More movies that go abroad! Simplified Rights Identification (standards, databases...) Promote Multi-Territory Licensing Simplified and Transparent Collective Rights Management All Rights Cleared By Rights Owner Rights Owners Clear Collective Rights, Not Last-Window Out Aggregator Markets with One-Stop Shop Clearance Localization Support2. Support new film: Promote window-neutrality Technology and Window-Neutral Public Film Systems Digital Distribution Support Window-neutral VAT: One film, one tax-level3. Free old film: Spread our cultural heritage Digitilization Public Service Focus on Being an Enabler, Not a Market Distorter Public Sector Information 13. I FEEL A GREATDISTURBANCEIN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977] 14. Anders Sjman +46 70 717 60 78 [email protected] Twitter: @anderssjoman