vogue digital marketing strategy
TRANSCRIPT
![Page 1: Vogue Digital Marketing Strategy](https://reader035.vdocument.in/reader035/viewer/2022062708/558995cdd8b42ade298b458a/html5/thumbnails/1.jpg)
VOGUEDigital Marketing Strategy by Kelcie Cross
12/02/13
![Page 2: Vogue Digital Marketing Strategy](https://reader035.vdocument.in/reader035/viewer/2022062708/558995cdd8b42ade298b458a/html5/thumbnails/2.jpg)
• Women• Ages 20-35• Ranging from Young adults to the
Career Woman• Teen Vogue focuses on the
younger audience
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Tools/Methods:• SEO’s• Apps• Facebook
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Budget:• Google Ads- $1 million. • Facebook - $1 million.• Apps- $40,000
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Vogue Gives Back• Charity Benefit for Breast
Cancer• PROMise
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Apps:• Universal iOS app• New Custom Interface• Social Login• Device Syncing• User Profiles• Ratings/Reviews• Integrated with website• Custom IconTotal: $40,000 (roughly $36,000 (+))(howmuchtomakeanapp.com)
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Facebook:• $6,270• Cost per 1,000 impressions• 1mill impressions
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Google Ads• $1million• estimate to reach about 23.1-
28.3k more people each day• 91.5-112 more clicks per day• $295/day• Celebrities/Fashion/Designer/
Vogue/Model• PETA, Ugly, Inappropriate