vogue digital marketing strategy
DESCRIPTION
Optimizing Vogues online presence through Google Ads, Facebook, and a Cool New App.TRANSCRIPT
VOGUEDigital Marketing Strategy by Kelcie Cross
12/02/13
• Women• Ages 20-35• Ranging from Young adults to the
Career Woman• Teen Vogue focuses on the
younger audience
Tools/Methods:• Google Ads• Apps• Facebook
Budget:• Google Ads- $1 million. • Facebook - $6,270.• App- $40,000Total: $104,6270
Vogue Gives Back- $1 million• Charity Benefit for Breast
Cancer ($500,00)• PROMise ($500,000)
Apps:• Universal iOS app• New Custom Interface• Social Login• Device Syncing• User Profiles• Ratings/Reviews• Integrated with website• Custom IconTotal: $40,000 (roughly $36,000 (+))(howmuchtomakeanapp.com)
Facebook:• $6,270• Cost per 1,000 impressions• 1mill impressionshttp://www.emarketer/Article/Facebooks-Ad-Offerings-Show-Wide-Variation-Price-Performance/1009987
Google Ads• $1million• estimate to reach about 23.1-
28.3k more people each day• 91.5-112 more clicks per day• $295/day• Celebrities/Fashion/Designer/
Vogue/Model• PETA, Ugly, Inappropriate
adwords.google.com