PowerPoint Presentation

Voice and Audience

.Created almost 8 years ago this is Tobuscuss first ever video uploaded

.Its just a simple sketch with some pretty poor audio and very odd subject matter

What is their production routine?

Toby Turner otherwise known as Tobuscus has changed his routine lots over the past 7 or 8 years of him making films on YouTube

He's gone from making sketches into mini films to more Vlog type audience addressed which he still continues, and also a switch to a more video gaming background with his walkthroughs and literal trailers

.Created 3 years ago here is an example of one of his earlier Vlogs that tobuscus created

.Its Very random like most of his Vlogs and takes place whilst walking his dog Gypsi

.You can instantly tell just by the quality how much he had improved

What makes them successful?I believe his comedic style along with his versatility has made him successful as he's managed to spread himself out to reach most different archetypes that visit YouTube In what ways can you measure how successful they are?The easiest way to measure how successful Toby is to look at his subscribers and the amount of likes he receives on his videos. He has over 5 million not to mention some videos of views in the 40 millions What is the production style?The production style Tobuscus uses is very informal and sometimes even scrappy using the camera facing him as he's walking down streets or going about his daily life. But other times it can be very professional with him creating complex animations and songs which are a large part of his video collection

.Created 2 years ago, one of his later walkthroughs but I love this game

.Quite funny as well as being informative

.Goes on for around 8 minutes and manages to rake in over 1 million views proving it to be a popular collection of walkthrough footage

What do they expect their audience to already know?I believe Toby already expects people to know about his comedic style and select his videos purposely to see walkthroughs of games they want to buy etc. His videos have hardly any introduction to who Toby is which shows he expects them to have seen his other videos and already know what hes about and what he does Who is his audience?Toby's audience Is mainly male and between 14-25. I gathered this from his constant referral to gaming which is stereotyped as a more male activity What characteristics have they emphasized?He seems to be very over the top in all that he does, especially with his voice and hand gestures. He also seems to dumb himself down slightly to give himself an almost child like view of the world Are they using their own identity?Toby is using his own identity and used his full name to refer to himself in his earlier films, but nowadays uses the name Tobuscus as a screen name and almost as a brand to draw in new viewers.

.This is my favorite of all the literal trailers, not one of his latest but one of the ones with the most views and likes

. Its an excellent idea to do this sort of thing to gaming trailers and an excellent use of good vocals and entertaining puns