voices of experience
TRANSCRIPT
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Voices of Experience:
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“I know I waste ...
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… half the money I spend ...
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on advertising.
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“The problem is,
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I don't know which half.”
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John Wanamaker.
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Or Henry Proctor.
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Or both.
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(It’s an old problem.)
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But you know
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which half is wasted.
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The half that delivers
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more whiz than bang,
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more jargon than ideas.
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The half where copy
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tiptoes across white space,
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rampages across pixels,
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without ever conveying
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one intelligible thought.
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Right.
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That half.
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So maybe,
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geniuses in that business
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don’t understand yours.
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Try Taillight.
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Try Taillight.
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We learn fast.
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www.taillight.biz
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