voka kempen innovatieacademie 2015 session 3
TRANSCRIPT
Frank Dethier –
HOW TO INNOVATE?
ONE HOLISTIC FRAMEWORK
2
Strategy
Process
Organization
Resources
Culture
S
P
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C
Frank Dethier –
INNOVATION & DELIVERY PROCESS
3
S
P
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C
Deliver new
Products/Services/
Processes that
provide new value
Frank Dethier –
DELIVERY PROCESSES
PRINCE2
4
S
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C
Frank Dethier –
DELIVERY PROCESSES
STAGE-GATE
5
Direction Ideas
External
&
Internal
Propo-
sal
2 3 4 5 6
Feasi-
bility
Develop-
ment
Scale-
up Launch
Projects
Str
ate
gic
ob
jectiv
es 1
Innovation
Process
Frank Dethier –
DELIVERY PROCESSES
6
Waterfall
Agile
Frank Dethier –
INNOVATION & DELIVERY PROCESS
7
S
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• Explore new • Markets
• Technologies
• Business models
• De-risk Delivery
Deliver new
Products/Services/
Processes that
provide extra
/new value
Frank Dethier –
INNOVATION PROCESS – WHY?
Set-up process with established milestones
As precondition for release of funds
To avoid a premature scaling
Do not copy blindly your very structured Delivery
Process (to bring products & services to market)
8
Enable
creativity
& learning
Managed &
well-known
S
P
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C
Frank Dethier –
New &
Existing
Markets Trends
Innovation
challenges
Dev
Projects
Ideas
INNOVATION PROCESS
S
P
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C
9
Strategy
Idea
selection
Frank Dethier –
Innovation
challenges
INNOVATION PROCESS
CHALLENGE
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10
• Generate clear challenge
• E.g. ‘How can we …’, ‘What if …’
• For which market/customers?
• Define upfront ‘good’ decision criteria
• Ensure customer is integrated
Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
S
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• Create conditions that foster
Creativity
• Ensure you involve everybody
• Assign a good moderator
• Define rules during idea generation
Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
S
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C
12
SCAMPER Day in Life…
Brainstorm
From other
industries
6 thinking hats
Frank Dethier –
INNOVATION PROCESS
IDEA GENERATION
S
P
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C
13 13
Frank Dethier –
INNOVATION PROCESS
IDEA GENERATION
S
P
O
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C
14
Frank Dethier –
INNOVATION PROCESS
IDEA GENERATION
S
P
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R
C
15
Idea killers
Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
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Solicited Idea Generations
• Organized brainstorms
• Idea campaigns
• …
Unsolicited Idea Generations
• Letterboxes
• Idea management SW
• …
Frank Dethier –
INNOVATION PROCESS
IDEA SELECTION
S
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17
Idea
selection
• Take your time (2/3)
• Reflect from customer’s perspective
• Use your defined criteria (from your Innovation strategy as well)
• Choose carefully selection team
• Work eventually in steps
Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECTS
S
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C
18
Sprint 1
• Starting condition
1. Big picture goal/vision
2. Learning you want to achieve in sprint 1
• Focused assignment
• Dedicated team
• Outcome
• Learning
• Any change in big picture?
• Any missing other key learnings?
Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECT PORTFOLIO
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C
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“Doing the right things” by
1. Selecting projects
2. Prioritizing projects
3. Manage and follow-up of project portfolio Dev
Dev
Dev
Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECTS
S
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C
20
Create asap a
business case that
will release funds for
‘normal’ development
Or ‘fail’ asap
Frank Dethier –
INNOVATION PROCESS
LEARNING PROJECTS LEAN STARTUP
The Lean Startup provides a scientific approach
to creating and managing startups and get a
desired product to customers’ hands faster based
on key principles
Build-Measure-Learn
Validated Learning
Using well-defined process
Less relevant if your new innovations fall within
current ‘scope’ of your business
21
S
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Frank Dethier –
BUSINESS MODEL CANVAS
22
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams Cost Structure
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Frank Dethier –
INNOVATION PROCESS
LEAN STARTUP
23
Problem/
Solution Fit
Product (MVP)
/Market Fit Scale
• Value Proposition
• Customer Segments
3 stages of a startup
Do I have a
problem worth
solving?
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Have I built
something
people want?
How do I
accelerate
growth?
• Cost structure
• Revenue streams
• Key activities & resources
• Customer relationships
Frank Dethier –
INNOVATION PROCESS
LEAN STARTUP
24
S
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Problem/Solution Product/Market Scale
Frank Dethier –
INNOVATION PROCESS
LEAN STARTUP
25
S
P
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Frank Dethier –
New &
Existing
Markets Trends
YOUR INNOVATION PROCESS
TRENDS
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26
Technology Trends
Consumer Trends
Legal Trends
Industry Trends
Frank Dethier –
New &
Existing
Markets Trends
YOUR INNOVATION PROCESS
TRENDS
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How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
Frank Dethier –
YOUR INNOVATION PROCESS
TECHNOLOGY TRENDS
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How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
Frank Dethier –
YOUR INNOVATION PROCESS
CONSUMER TRENDS
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How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
Changing the Self
Quantified Self
Frank Dethier –
YOUR INNOVATION PROCESS
INDUSTRY TRENDS
30
S
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How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
Frank Dethier –
YOUR INNOVATION PROCESS
S
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31
Strategy
Top-down focus to organization Organization gives input to
company strategy