Volt.co 2012

Welcome

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Table of Contents

Introduction 8

Brandmark and Logotype combined 10 Moodboard 18

Typeface System 22 Consumer Profile 26

Our mission 34

Values 35 Competitive Products 36

Product labels 40

Products 45

Web Pages 48 Web Architecture 50

Website Screen Shot 54 Video 59

Placement Campaign 64

Companion Print 67

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IntroductionIntroduction

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Volt has a goal to reach people who want to reach their full po-

tential in life’s activities. Our product offers the best natural

ingredients in an energy drink to help you, your family, and friends to

do all daily duties without harming the body.

Our brand is an essential beverage which provides mental and physi-

cal stimulation. There is a myriad of brands and varieties of energy

drinks that promise natural vitality. We have researched these and

found that most of them have lied to consumers about what their

products really contained. Our brand considers health as the top

priority.

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BrandMark and Logotype Combined

BrandMark and Logotype Combined

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The inspiration comes from voltage, elec-

trical energy. We tried to give this com-

pany a short brand name and came up with the

idea of using ‘Volt.’ ‘Volt’ is easy to pronounce

and to remember. Our logo’s design is meant to

capture the symbol of energy and we decided

to combine with a V to incorporate the brand

name ‘Volt.’ Also we have a circle surrounding

the V. The circle going around the letter signi-

fies infinity, meaning that our product will re-

main in their system as long as people need it.

This captures our product’s energy longevity.

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BrandMark

Blue C=100, M=60, Y=0, K=16Red C=15, M=100, Y=90, K=10Black C=0, M=0, Y=0, K=100

3”-3”

3”-3”

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1”-1.75”

1”-1.75”

.75”-.50”

.75”-.50”

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Logotype

Red C=15, M=100, Y=90, K=10Black C=0, M=0, Y=0, K=100

3”-3”

3”-3”

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1”-1.75”

1”-1.75”

.75”-.50”

.75”-.50”

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Logotype & BrandMark

Blue C=100, M=60, Y=0, K=16Red C=15, M=100, Y=90, K=10Black C=0, M=0, Y=0, K=100

3”-3”

3”-3”

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1”-1.75”

1”-1.75”

.75”-.50”

.75”-.50”

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MoodboardMoodboard

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The moodboard is what we chose to present to the audi-

ence how we got our inspiration. It helped us to concep-

tualize ideas, colors, textures, and the natural ingredients

we were loking for. Also the moodboard shows our target

people who lead a very active lifestyle and we wanted to

find a way to support them with our energy drink.

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Typeface SystemTypeface System

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We selected to communicate and unify the ‘Volt’ personality with

the fonts BlairMDLTC TT and Swatch It. This type face speaks for

our brand for we belive it gives the message of confidence, strength,

and durability. Our product is exactly that, a long-lasting drink that

gives the consumer natural strength and boldness.

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Abcdefg Abcdefghijklmno

Abcdefghijklmnopqrstuwxyzmjaoert

Headings

Typography

abcdefghijklmnopqrstunspa

Subheadings

Abcdefxmpetsyao

headline 140/48 BlairMdITC TT medium

headline 220/24 BlairMdITC TT medium

headline 39/11 BlairMdITC TT medium

Subhead 118/21 BlairMdITC TT medium

Subhead 29/11 BlairMdITC TT medium

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Chart & Notes

Body

body 112/18 BlairMdITC TT

Body 29/11 BlairMdITC TT

Subhead 18/10 BlairMdITC TT

Abndndbdjdopgresfkmlpomnkdsjsjsa

mjajeusrtbndsflldkdm

abndndbdjdopgresjvjkgdgjkkfkmlpomnkdsjsjsajnaghdermcmjajeusrtbndsflldnnmskajerw

Abndndbdjdopgresmkhsuaifvkmlpomnkdsjsjsabghsfarymjajeusrtbndsflldmkjhgfdse

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Consumer Profile SystemConsumer Profile System

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In this consumer profile we will show a few people who are target

consumers of our product according to our research. We created

an energy drink for people that have an active lifestyle. People in

school, who work, or simply do lots of physical activities. ‘Volt’ is de-

signed for all genders and backgrounds no matter their mental or

physical activities.

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DIVERSITY: Believe in the value of interacting with people of different backgrounds

STRONG: Practice, practice, practice to optimize your performance.

DEDICATION: Gives 100% of himself in pursuing the goals in his life

Terron SmithAge: 23 years oldBorn: St. Augustine, FLMaritial Status: Single ocupation: StudentIncome: 15,000/yrCar: Honda CivicFavorite car: Nsx AcuraPets: Labrador Retriverhobbie: Playng football

Bio

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NIKE SONY

24hr day6:00Am Wake up, brush teeth (Colgate) and take a shower (Dove and Head and Shoulders)

6:00Am Wake up, brush teeth (Colgate) and take a shower (Dove and Head and Shoulders)

7:00Am Eat Breakfast: pancakes and orange juice with coffee (Aunt Jemima, Minute Maid, Folgers)

9:00Am Go to class , History

10:00Am Break, eat a Chewy Bar (Nature Valley)

11:00Am Study at the library, consume Energy drink (Monster)

12:30Pm Get lunch (Chipotle)

1:00Pm Go to the next class {Architecture}

4:00pm After class go to work (Target)

8:00pm done with work

9:00pm Eat dinner (Jimmy Johns)

10:00pm Study

11:00pm Take a shower (Dove) and go to sleep

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CHARACTER: Your unique personality and character is what makes you stand out as an individu al amongst the crowd.

PASSION: Everything you do, do it with all of your heart.

BELIEVE: All your dreams can become reality if you only believe.

Jessica WilsonAge: 27 years oldBorn: South CarolinaMarital Status: Married Occupation: NurseIncome: 39,000/yrCar: Honda CivicFavorite car: Toyota SiennaHobbie: Exercisesfavorite place: new york

Bio

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5:00am wake up, brush her teeth (Colgate) and take a shower (Dove and Pantene)

5:30am Eat Breakfast. bagel with peanut butter, Drink juice and coffee (Sara lee, jif, folgers)

6:00am go to gym (24 Fitness) (nike)

8:00am break, eat a chewy bar (natural valley)

9:00am take a shower (dove)

10:00am go to library (university of omaha nebraska)

12:00pm get lunch (applebees)

1:00pm go to class (culinary 2)

4:00pm Finish class and return back home

6:00pm Cook dinner, spagetti (barilla)

7:30pm Eat Dinner (spagetti)

8:30pm Watch a movie (sony, philips)

11:00pm Take a Shower and brush teeth (Dove, Colgate) and go to sleep (Serta)

24hr day

NIKE UNO

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JOYFUL: To remain in a constant state of happiness then always do fun things.

SOCIAL: Know how to interact with people in everyday situations whether in school, work, home, and/or sports.

MOTIVATION: with family and friends drive him forward to do the best in life.

Michael RiceBioAge: 20 years oldBorn: Omaha, NeMarital Status: Single Occupation: StudentIncome: 10,000/YRCar: MazdaFavorite car: HummerHobbie: SkateboardFavorite place: Los angeles, ca.

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7:00am Wake up, brush teeth (Colgate) and take a shower (Axe) 8:00am Eat Breakfast: bread with peanut butter, Drink juice, protein shake (Sara Lee, Jif, and EAS )

9:00am Go to skate park (Vans) 1030am Break, eat a Chewy Bar (Nature Valley) 1130am Take a shower (AXE)

1:00pm Go to admission (UNO)

1:30pm Go to get lunch (McDonalds)

3:00pm Go to Math class

5:00pm Finish class and go to skate park

7:00pm Go to friends house

8:00pm Eat Dinner ,Pizza (Pizza hut)

9:00pm Watch extreme games (Phillips)

1130pm Take a Shower and brush teeth (Dove, Colgate) Go to sleep V`

24hr day

philips

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OUR MISSION

This product was created from organic ingredients to give the

best taste in organic flavor in order to give the customer the

most healthy energy drink. It provides the best energy to the peo-

ple that need the extra boost to complete their duties every day.

Volt is a company that is available to people of all backgrounds

and genders, but focuses on people thinking about their future

and pursuing their dreams in healthy active lifestyles. The main

attraction of this product is that it contains the best natural

healthy organic ingredients. Ingredients such as organic gin-

seng, potassium, sugar cane, among other natural flavors. These

healthy ingredients create a splash of bold delicious flavor that

is combined with a much desired energy boost to give consumers

the best energy drink possible.

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Naturally refreshing as the water that comes from the moun-

tains. All ingredients organically grown and as juicy and deli-

cious as fruits from the Caribbean.

Long lasting energy like the never ending waves of the ocean.

Energy so powerful that you feel it erupting in your body

like a raging volcano.

Strong and vigorous like the most powerful hurricanes with the force to take down whole coastal forests.

NATURAL

VALUES

ENERGETIC

VIGOROUS

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Competitive ProductsCompetitive Products

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S ome of our products that were in the market were compared with

other same energy drink products. In the comparisons we found

out that the other energy drink companies did not offer quality prod-

ucts like we do. We conducted research in stores where the competi-

tive products were located. We analyzed flavor, variety, and product

design in these competitive products in order to come up with a better

product.

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MonsterIn this picture we are able to see the nice logotype which projects monster claws creating the logo. Also the typefaces il-lustrate the design of the company. The colors are green, black, and white.

Our company will have a better design which all of our target consumers will enjoy more than the competition. It will have better colors and a more sophisti-cated look.

RockStarRockStar has a variety of colors as it’s shown in the picture. They apply the colors in different packages as they did with their cans. It has a star in the center of the can with two Rs. This brand wants to get the attention of the consumer. The star is like a supestar of hollywood.

Our product will have less design and will be more clean than the RockStar product. We view their design to have too much design detail on the package and to much text. We belive that the customer looks for the nice looking logo as well as the flavor.

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Nos The Nos energy drink’s design and package is the element of nitrogen. In their demographic it is shown that they are giving extra energy to their consumers as well. They used bright colors and created a new bottle sy-mulating a niotrogen package. In the product that we promote, we show that our is much healthier than Noss. The Noss product has had issues for having too much artificial sugar. The product that we offer is low in sugar and is sweetened with natural organic sugar.

Red BullThe RedBull has more time in the mar-ket as a great energy drink. It has blue with gray/aluminium colors. It has illustrated on it a two red bulls fighting each other to project the power of this drink.

Our product has more symbolic de-sign than RedBull has. Our energy comes from all natural organic in-gredents.

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Product LabelsProduct Labels

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ALL THESE LABELS ARE DESIGNED WITH SIMILAR COLORS BUT ALL

OF THEM REPRESENT DIFFERENT FLAVORS. ALSO WE HAVE VITA-

MIN PILLS PACKAGES WITH THE SAME LABEL OF OUR MAIN DRINKS. AD-

DITIONALLY WE INCLUDED CHEWABLE PILLS PACKAGES. THEY ARE EASY

TO CARRY FOR ANY CIRCUMSTANCES.

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Vitamins Flavor La-bel

Grape Flavor Label

Energy Drink

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Energy Drink feels like energy goes through yourself!

Punch

Grape mixed with strawberry Flavor Label

Chewable gum Lable

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pacific FLAVOR LABEL

tropical FLAVOR LA-BEL

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ProductsProducts

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Vitamins beverageenergy chewABLES

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Grape flavor Pacific flavorTropical flavor

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Web PagesWeb Pages

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Web ArchitectureWeb Architecture

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Home

Home

why volt?

Contact us

products

Store locator

news

Privacy Policy

events

Media

search

log insign up

Just pick your favorite flavor to give your maximum inwhatever you do...

LINK TO WHY VOLT?

LINK TO HOME PAGE

PRODUCTS IMAGE

LINK TO PRODUCTS

LINK TO NEWS

LINK TO EVENTS

IMAGE IMAGE

PRODUCT IMAGE

LINK TO LOG IN PAGE FOR RAIL REWARDS

LINKS TO THE SEARCH RESULT

LINK TO SIGN UP PAGE

TEXT FIELD BOX

LINKS TO NEW TAB:ION TWITTER LINKS TO

NEW TAB:ION INSTAGRAM

LINKS TO NEW TAB:ION FACEBOOK

LINKS TO NEW TAB:ION GOOGLEPLUS

LINKS TO HOME

LINKS TO CONTACT PAGE

LINKS TO STORE LOCATORPAGE LINKS TO PRIVACY

STATEMENT

LINKS TO MEDIA PAGE INFORMATION

Home page

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The webpage has five main pages. The home page, which has few pic-tures of very famous athletes, also has a product package that in-

cludes six different products. It also has a variety of photos showing people doing different kinds of exercise. It includes icons at the bot-tom of the page for facebook, instagram, google plus, and twitter. The logo is illustrated in the background combined with another design. Also, the page contains a ‘why volt ?’page which shows the ingredients it has.

Another page has product information and all that we offer. In this page the viewer is able to click on the three major product images to see them closer. News is the other webpage that shows two images. One of Usain Bolt, the faster man in the world, on which you can click and be linked to Usain’s own webpage. The other image links to a video of the olimpics where Usain broke the world record. The last page is an events page which shows a variety of images of people doing activi-ties all year round. When a month is selected, a full calendar pops out with activities and places where our company will be located.

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Home Home

Home Home

HOME HOME

HOME HOME

why volt? why volt?

why volt? why volt?

Contact us Contact us

Contact us Contact us

products products

products products

Store locator Store locator

Store locator Store locator

news news

news

IMAGE

news

Privacy Policy Privacy Policy

Privacy Policy Privacy Policy

events events

events events

Media Media

Media Media

search search

search search

log insign up

log insign up

log insign up

log insign up

USAIN BOLT, THE FASTER MAN IN THE WORLD, IS JOINING US. IN JANUARY BOLT WILL BE TRAVELING WITH US IN THE NEW TOUR TO SOUTH AMERICA AND IN THE SUMMER HE WILL JOIN US IN UNITED STATES.

ALL SUGAR COMES FROM ORGANIC SOURCES, SUCH AS SUGAR CANE

A COMBINATION OF FLAVORS USING A VARIETY OF FRUITS THAT CONTAIN POTASSIUM TO GIVE THE NATURAL ENERGY THAT WE NEED

GANODERMA EXTRACT IS USEDTO GIVE THE NATURAL ENERGYBOOST IN OUR PRODUCTS

ADDING GINSENG TO OUR INGREDIENTS PROVIDES AN EXCEPTIONAL COMBINATION OF FLAVOR AND ENERGY THAT DOESN’T EXIST IN ANY OTHER PRODUCT IN THE MARKET

IMAGE IMAGE IMAGE

PRODUCT IMAGE

PRODUCT IMAGE

PRODUCTS PACKAGE

IMAGES

PRODUCT IMAGE

IMAGE

IMAGE

IMAGE

IMAGE

IMAGE

IMAGE

IMAGE

IMAGEIMAGE

LINKS TO USAIN BOLTVIDEO IN YOU TUBE

LINKS TO USAIN BOLT WEBPAGE

EVENTS AND PROMOTIONS

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVENBER

DECEMBER

EACH MONTH POP UP A MONTH CALENDAR WITH DIFFERENT EVENTS TO

Inside pages

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Website Screen ShotWebsite Screen Shot

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Home page

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why volt? page Products page

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three main products page News page

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Events page Events page 2 with a calendar

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VideoVideo

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In this video we are able to see a student doing exercise. When

the student gets tired, he needs some extra energy boost in order to

achieve his goal of finishing his exercise routine. Then lightning bolts

from the sky and hits the ground to “create” our special product

‘Volt.’ Now that Volt appears in front of him then he takes and drinks

it. After he drinks the product, then he is able to complete his goal.

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Brand mark opening video

Slowing down Tired

Running

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A lightning hitting the ground

Tasting Him looking at “ Volt” product

Volt is made by the lightning

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Closing video with logotype

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Placement CampaignPlacement Campaign

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Billboard

TO PROMOTE OUR PRODUCT WE HAVE A BILLBOARD SHOWING A

SQUIRREL LAYING DOWN ON A TABLE LOOKING TIRED. WE TRIED TO

HAVE SOME SENSE OF HUMOR WHEN ASKING THE AUDIENCE IF THEY

ARE TIRED. WE PLACED OUR PRODUCT LOGOTYPE IN THE BOTTOM LEFT

CORNER.

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guerrilla advertisement

We designed a giant can of our energy drink. It is floating on the

water in order to bring the drink to people that are already

having fun in the water using boats and jetskies. At the same time peo-

ple from a long distance away that are located on the water front

can also see our gigantic product.

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Companion PrintCompanion Print

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In the magazine spreadsheet we designed some lightning bolts hitting

some type of liquid. So our product falls from the sky transported

by a lightning bolt. Our goal is show the audience that nothing is bet-

ter than Volt.

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This brand book was made with all intention to inspire those people that want to be part of our family. I give all sincerity thanks to

take your time to enjoy this brandbook.

Thanks

Art Director inf.

Crispian A. Reyes-Pintor(515) 451-772012304 Stonegate Dr. Omaha, NE 68164carpintor@gmail.com

2012 Volt System incorporated. All rights reserved.

BY CRISPIAN A. REYES-PINTOR VOLT.CO