Summer Buz

Page 3 Page 4

Abseil from the Towers

Page 2 Page 8

Make School Cool!

66 Joseph Plunkett Tower Ballymun, Dublin 11

kellyseamus@eircom.net Telephone

Ballymun Town Centre

8425174 / 087-6724107

Clothing Co Ltd. Ballymun Town Centre – Tel 8429763

Ballymun’s own drapery store is now

Millennium

Open Monday – Saturday 9.30am – 6pmSillogue Fun Day

Volume 4 Issue 8 Positive news now reaching Swords, Finglas, Phibsboro, Northside SC, Drumcondra Omni Centre and other North Dublin Areas. July 31st 2002

Full Deli and sandwich bar

A range of minerals, biscuits, confectionery & important grocery Items

Variety of stationery and school equipment

Rolls & Sandwiches baked all day in store

(Beside Marlow Cleaners)

Ladies, Gents and Childrens high fashion

•Bigger •Better

•Newer Our new store is

now open

2

All School uniforms available all season

If you can’t find it we can find it for you!

During his long police career, Jack was involved in tack­ling crime, up­grading through the ranks and played an integral part in the anti-drug operations Dochas and Clean-Sweep.

He also commanded the United Nations Cyprus police and assisted in setting up RTE’s Crime Line, which helps identify criminal networks nationwide

Talking to the Ballymun Concrete News, the Chief Superintendent paid tribute to the Gardai and local community leaders and gave a personal insight of his experiences as the man in a blue uniform.

“I would pay tribute to our people and community leaders in Ballymun who have fought back against the scourge of drugs”

“It is paramount that mutual trust continues to build up between community groups and local guards to challenge crime before it takes root,” he said.

Speaking on the €2.5million regeneration of Ballymun, he stated that people are learning

that “they have the power to choose what kind of environment they want for their children.

“When police and community collaborate they come to grips with petty crime and drug abuse, it is the integrated approach that makes the difference,” he said.

As Chief Superintendent, Jack was responsible for the major stations and districts sweeping from the Tolka River to Howth, and in charge of twelve major Garda stations with over 850 guards and staff.

Family tradition brought Jack to the ranks in 1962. His Grandfather served in the Dublin Metropolitan Police in 1875, and his late father Jim was a founder member of An Garda Siochana joining on the first day in 1922.

His Father taught Jack this valuable lesson “Trust must be

earned in life, the essence of good policing is about devel­oping personal relationships with people in the community, if your going to do a turn on anybody let it be a good one”

During his diverse career he was Commander of the United Nations Police in Cyprus interacting with both the Turkish and Greek police service on the island. Under his jurisdiction was forty Irish Gardai and twenty Australian police.

“The Irish garda had better insight into policing a border area as a community based organisation they perform very well while abroad,” he stated

Apart from the community man well versed in communication he shared memorable moments of visiting heads of state. “President Clinton likes golf as much as me and he likes to enjoy himself. There is great electricity emitting from him and he has a presence.

Maggie Thatcher while shaking hands with the guards clutched her handbag tightly,” he stated.

At sixty years young, Jack retires from the force, taking his dynamic presence to excel on Rush golf course and to travel again with his wife Patricia.

The Ballymun Concrete News wishes Jack an abundance of health and pleasure in his now chosen civilian life.

Powerful dynamic internationally acclaimed Garda Chief Superintendent Jack Behan Santry Garda station, speaks exclusively to the Ballymun Concrete News on his

retirement from An Garda Siochana this month, having served forty years on the force. Originally stationed at Whitehall, he policed the Ballymun area in 1968.

Exclusive by Gwen McNamara photos by Seamus Kelly

retires after 40 yearsGarda Chief Superintendent

Jack Behan points to the area he has been responsible for as Chief Superintendent

Chief retires after 40 years service

2 Volume 4 Issue 8 Ballymun Concrete News / July31st 2002

Solar energy

low cost housing in pipeline Exciting plans are underway to introduce Solar Energy environmental affordable housing to Ballymun, which will reduce average heating costs by 30 to 50%. Emerald Housing Cooperative are waiting for site confirmation from Ballymun

Exclusive by Gwen McNamara

Regeneration Ltd (BRL) to set plan in action.

Summer time and it was Buzz Off during a month of activities for young people from the Central Youth Facility known to the youngsters as the (Reco).

Organised by The Ballymun Regional Youth Resource (B.R.Y.R.) the invigorating Summer Buzz month of events included, Canoeing, Fishing, Horse-riding, Indoor climb, Hill walking, Internet and computer games as well as dance music and a fun time for all.

Photographs supplied by Ballymun Regional Youth Resource (BRYR)

Summer Buzz

Tutor Bernadette Harrington, with Lee Duffy (who suffers from Cerebral Palsy) computing inner thoughts to paper with his mother Teresa Duffy as part of the Summer Buzz 2002

Ballymun youngsters enjoyed performing dance when Capoeira a professional

dance troupe facilitated training workshops during Buzz 2002

Fingallians GAA. Club Swords hosted this year’s Teddy Bears Picnic.

Over 200 children clapped ecstatically as the three bears appeared and danced

with them. To entertain the troupes the “Young Hoppers” took to the stage. Eight Summer Projects took part in the events, which was organised by the Balbriggan and Swords

Youth Service.

The Swords Summer Projects included partici­pants from Glenview, Rivervalley, Jugback, Remember Us, and Swords

Manor. Also represented were Lusk, Howth and Baldoyle Summer projects.

Photo supplied by Balbriggan and Swords Youth Service.

Teddy Bears Picnic

2002

Building Biologist, Michael Haslam archi­tect for the proposed dwellings, stated that, building materials are ­non-toxic, “Breathing walls would be timber based which has dual qualities, extracts water vapour and helps remove pollu­tants from the air. Paints and glues will be toxin free to give an environment which uses only health con­scious materials.”

An example of Solar Powered Housing

Standard features of environmental houses include passive solar

design and solar thermal panels which link up with the roof to insulate and provide hot water. The

Largeselection

of rugs Stock Clearance

Sale

Were €17.70(£13.95) square yard

Now €10(£7.95) square yard, fitted

Tarket Vinyl 5 year guarantee

Once only offer not to be repeated

#1Deal

#2Deal

#3Deal

3 Bedroom special

Hall, stairs, landing and sitting room

In heavy duty lino or carpets fully fitted for €379(£299)

Heavy domestic Scotchguard treated carpets (new design or pattern)

3 bedrooms in plain twist pile with built in underlay. Kitchen and bathroom in heavy duty vinyl.

All fully fitted for €1,009(£795)

Offer not to be repeated

Heavy Duty Lino

Unit 1A Finglas Town Centre (Beside Footbridge) Tel: 8362900

Lino Ritchie

Wooden Floors Laminated

Special

Offer

€8.80 square yd.(£6.99) T.A.P., 10 years guarantee

Whole House Special

roofs can also be a type of garden, recycling rain to flush your toilet, at affordable costs. These houses qualify under the shared ownership scheme set down by BRL and Dublin City Council.

According to Joanne Faulkner of Emerald Co­op, the houses will blend in with the existing buildings mixing affordability with environment. “We do have a sense of community, we are in this together and we agree that this is a good way to live,”

To find out if your eligible for one of these houses, contact Togail (the Developers for Emerald Housing) at Axis Main Street Ballymun.

Solar Panel housing example

Ballymun Concrete News / July31st 2002 Volume 4 Issue 8 3

Thursday normal pub hoursFriday’s & Saturday’s latebar 9pm to 2.30amSunday: Open Late

Downstairs:Sky Sports T.V. including live

Saturday football and

racing channel

MusicWednesdayFriday &Sunday

CLUBRotation

For a better night out!

One of the leading jumpers Ciaran Murray Ballymun Regeneration Ltd, the man behind the masterplan for the €2.5 Billion regeneration of the area and members of his team, also took a leap down Thomas McDonagh tower to the concrete ground below.

Spiderman (Sean Greaves) for once used a safety harness and abseiled safely down the towering 15­storey block. Other brave jumpers were, Eamon Farrelly BRL, Hugh Greaves (Ballymun Local Drugs Task Force, Oliver Scully (Sharon’s Restaurant), builders, local residents and many others.

The €10,000 raised goes towards an after schools children’s project (Aisling Project), local summer events and sending two students, (Stephen Gallagher and Danny Saunders) from Ballymun Comprehensive school to Chile to help with the building of a new Hospital for the region.

Affordable Housing Group (Poppintree) came up trumps by raising the largest sum €1,200 and receiving a trophy for their efforts. Assisting in organising the exciting event was Winnie Ryan,Togal Developments, Adrienne Cunnigham, Drugs Task Force,

Paddy O’ Reilly Senior Comprehensive School. Ballymun Regeneration Ltd sponsored the event. M.C and music was pro­vided by Derek Fitzpatrick. The abseiling event was carried out under the supervision of instructors from Carlingford Adventure Centre

Over €10,000 was raised for charity by builders, planners, residents and community groups by abseiling down 150ft fifteen storey tower block in Ballymun recently to the cheers of the onlookers below.

f or charityTo w ering Jump €10,000

Report and Photo’s by Seamus Kelly

Dizzy heights looking down from top of Thomas McDonagh Tower.

Ciaran Murray (BRL) Looks as if he’s in for theBIG Drop, Abseiling from Thomas McDonagh TowerGeraldine Farrell (Affordable Modern Dellings) receives

plaque from Ciaran Murray (BRL) for raising €1,200 for

Abseiling event

Spiderman (Sean Greaves) in full flight 150 feet up!

Ban Garda Phillipa Cantwell (Ballymun GardaStation) enjoying the Abseiling Thrill

Evelyn Hanlon (BRL) Braves the Tower Block Drop

4 Volume 4 Issue 8 Ballymun Concrete News / July31st 2002

Top: Sister Majella pictured at the presentation day at Our Lady’s Nursery on Sillogue Avenue. The chil­dren received school bags and certificates as they move on to primary school.

Geri Maye (Presenter of Dempseys Den)pictured with Shauna Hatheway at the pres­entation day in Our Lady’s, Sillogue Avenue.

National College of Ireland new campus

Settled over a Pint

There can only be winners. Pat McEvoy, and Peter Conway Contestants at the Lord Mayor Final, at the launch of the Donabate Summer

Uniforms Large selection of school uniforms, with school crests for all the schools in Ballymun.

Secondary School Uniforms also in stock.

You’ll find a range of Gym-slips, Skirts, Trousers, Jumpers, Blouses, Shirts and Ties.

Jackets & Sportswear You’ll find great bargains in Jackets, Fleeces, Sweatshirts and a large display of Sport & Casual Wear.

School Bags/Stationery If you are looking for the latest in school bags, you will find a big selection of “branded” bags in stock at very keen prices.

School Lunches/Food To cater for all those growing appetites you will find in the Centre a range of foods from our grocery and food outlets.

Shoes Choose from all the latest styles in new season stock.

And you will also find a range of products for all the health care and hair care needs of your children

Why not give us a call today and check our prices for yourself! Centre Manager : Martin F.Griffin

Look no further than your local shopping Centre for all your back to school needs!

BALLYMUN TOWN CENTRE - AT YOUR SERVICE Everything your child need in copies, jotters, folders, pens, pencils, pencil cases, and an extensive range of stationery is now available.

“You will find our prices hard to beat”

THINKING OF BACK TO SCHOOL? Ballymun Town Shopping Centre, Ballymun, Dublin 11 • Phone / Fax: 8420407 • Email: ballymuncentre@eircom.net

Make school cool! Remember school? Remember how cool, enjoyable and interesting it was?. For some of us it was a pain in the proverbial backside who couldn’t wait to escape, particularly those of us who were in school in the dark jobless days After all, what was the point of getting an education when there was no guarantee of a job?

By Ron Healy from irishunsigned.com Today, almost half of school-leavers go on to college, with free fees and student grants making it easier.

So, what about those of us who didn’t have today’s opportuni­ties? Have we missed out com­pletely? No. If you are over 23, you might be entitled to go back to school or college - and get paid to do it.

The ‘Back to Education Allowance’ (BTEA) and the ‘Vocational Training Opportunities Scheme’ could see you take a place on a course studying for a qualification in a subject which might interest you. Things like, music, com­

puters, teaching, counselling, social studies, the list is almost endless.

Contact your social welfare office now, and ask about the schemes mentioned above. In the meantime, contact any sec­ondary school or college and ask about their courses for ‘mature students’.

To wet your appetite, bear in mind that you can get approx €180 plus rent allowance for a single person, €350 approx plus rent allowance for a mar­ried couple with three children. You can also work weekends, midterms and summer and it won’t affect your ‘BTEA’ pay­ments. It could be well worth it,

and you don’t have to be a super-brain.

Most colleges and universities have passed the deadline for their applications to a Degree. However, I would suggest your best bet is to do what I did. Find a subject that you like or that might be of some use to you in areas other than work. Get a place on a course in a Secondary school under the VTOS scheme and do a course in the subject for a year. This will allow you to find out if you are able to get back into the swing of things after a few years (or more) away from for­mal education.

Once you have done that, and

decide you want to go on to do a Degree, National Certificate, you can tell your prospective college that you have proven you can study.

This is one of the main condi­tions to getting a place as a Mature Student (i.e. over 23 years old). They don’t care about Leaving Cert results (unless they were good and you want to make a point of show­ing them) and are more inter­ested in life experience and ability/aptitude etc.

It can’t hurt to try. You might even like it - especially if it leads to a good job with good prospects.

Festival in Keelings Lounge. With a marginal difference €830, Peter Conway was declared the New Lord Mayor of Donabate with €5,833 for the smooth running of Donabate Festival events and towards youth at risk in the community.

Peter works in Keelings Bar serving the public and has done so for twenty years.

Pat McEvoy proprietor of Printphase Ltd, Jamestown Business Park collected €5,003 for The Jack and Jill Foundation.

Photo by Gwen McNamara

Ballymun Concrete News / July31st 2002 Volume 4 Issue 8 5

Be aware, think TABS (Think act and be Safe)

With the current ongoing road construction in the Ballymun area there will continue to be disruptions and inconvenience to traffic and pedestrians. While major roads realignments are being carried out, it is important for local residents, to take extra care when crossing the roads and only use designated crossings.

As this project is being carried out in a major town with almost 20,000 residents (of which 6,000 are children) and existing dwellings in places, this makes it difficult to carry this work out safely without the co-operation of local people.

While there are a number of areas, which are of concern to ourselves and local residents, we are doing all we possibly can to provide the best possible safety measures in the interests of residents and our workers.

It is equally important, for parents to instruct their children of the dangers of playing anywhere near construction areas. We are very concerned that numbers of children have been seen climbing over protective fencing and playing in dangerous areas.To this end, we employed Security Personnel to keep children away from construction areas, but their powers are limited.

We urge all residents, in Ballymun to assist us by working with us and perhaps suggesting ways, that together in the interests of safety, we can minimise the dangers at construction sites.

We would also ask local schools, to keep reminding children to be extra careful when going to and coming from school. In particular to use only the designated footpaths and crossings.

If you see something which you feel is a threat to safety, please contact us immediately. Your action will help us and others. TABS Think Act and be Safe.

P.J Carey’s apologise for any inconvenience caused during the

duration of the works.

Think

Act

Be

Safe

Be safe

P.J. Careys Project manager, Cormac McElvaney, 8426201 or Carey’s Public Safety Officer, Gus McMenamin at 087-7984279

APS Security – Telephone: 01-8781612

in Ballymun

6 Volume 4 Issue 8 Ballymun Concrete News / July31st 2002

Programme

AC = Advantage Card Holders

Summer Nights Live Bands every Sunday Night at axis • Doors open @ 8.00pm • Neat Dress Essential • No Cover Charge • Open to Members & Non-Members Relax & enjoy the very best live cover bands in Dublin playing songs from the 60s right up to today.

axis Ballymun’s Arts & Community Resource Centre Main Street, Ballymun, Dublin 9, Ireland Tel: (01) 883 2100 Fax: (01) 883 2101 Email: info@axis-ballymun.ie

Box Office Number (01) 8832 102 (01) 8832 100

September 2002

11th Sept For One Night Only 8pm €8.00 €6.00 AC 12th Sept For One Night Only 8pm €8.00 €6.00 AC 13th Sept For One Night Only 8pm €8.00 €6.00 AC 14th Sept For One Night Only 8pm €8.00 €6.00 AC 20th Sept Derry Boat 8pm €12.00 €10.00 AC 21st Sept Derry Boat 8pm €12.00 €10.00 AC

Mad Productions Presents

For One Night Only By Neville Thompson Featuring the music of Aslan

Town Hall theatre Galway Presents

Derry Boat Written and performed by Little John Nee

• Large selection of school bags from €5.00 • 10 pack of copies from €2.25 • Lunch Box and bottle only €1.50 • Wide range of pencil cases from €1.00 • WWF snack down stationery now in stock

Back to School!

Ballymun Town Centre

All your stationery needs for back to school available

Duvet sets with curtains and valanced sheets. Single was €35.00 now €25.00 Double was €40.00 now €30.00 King size was €45 now €35.00

Dolphin toilet seats were €65 now only €45.00

Scooters were €40.00

now only €10.00 12 pc pot sets were €100

now only €50.00

12 pc knife sets were €79.99 now only€40.00

Electrical

Author of three books, Expressions from Within, Guinness with Shoes off, The many voices of the Man in the Marmalade Waist Coat and creator of Manzone CD, will be remembered for initiating and managing regeneration theme song and video “ Seven Flowers of Ballymun”

He put Ballymun on the map by taking Men’s Issues to Europe and founding the National Men’s Coalition which enabled co-ordi­nators of Men’s Centres to unite and discuss future plans.

Christy, the man who walks on fire will walk it for the third time this October in Kerry for the charitable organisation Enable Ireland. The community activist, whose inner strength is founded on the belief

that you face fear and create your own reality, shortly begins his new post in Fr. Peter McVerry’s (S.J) New Residential Unit in Swords.

The lads in the Men’s Centre Shangan

Road, will miss Christy as he always took time to help them in every way possible, and the excitement received from production to performance for Nationally applauded CD, “The Future Looks Bright.” This is the legacy that Christy Fleming takes with him wherever he goes.

give man of fire send off Manzone

By Gwen McNamara

Congratulations tinged with sadness marked Co-ordinator Christy Fleming’s resignation from the Ballymun Men’s Centre, Shangan Road, as the lads pre­sented him with a mobile phone.

Des Garrett and Willie Meridith listen in as Christy Flemming (C) makes contact on his new mobile phone at the Mens Centre. Photo by Seamus Kelly

Last Sutras were finalists in the National Student Music Awards and recently their song ‘Machine’ was voted Bacardi / HotPress Song Of The Year 2002 by the musically astute listeners of Tom Dunne’s Today FM Pet Sounds show.

Princess, also featured on the CD, charted in Ireland last year and received lots of airplay and critical acclaim.

IrishUnsigned.com, are hosting a competition to have someone out there design the cover sleeve for the next Sutras CD, which will probably hit the music stores during late Summer. The prize is no big deal. The winning design will be picked by Sutras and end up

in record stores shelves and the prize-winning design will receive full credits.

Signed copies of the CD, tickets to gigs etc are all in the power of Sutras to give the winner and we will find some other goodies to give away.

The lucky designer will also be featured on our web site www. IrishUnsigned.com and we will strive get the feature into industry maga­zines through our contacts. Ultimately, like Irish Unsigned, the idea of the competition is exposure.

If you are a student of design somewhere, then this could be considered part of your course-work, or a project piece. You might use it as a portfolio

piece when you get enter into the big bad world.

The design remit is simple: There is none! Not often in design work do you get the opportunity to start with a blank canvas and no rules, outlines or requirements.

Sutras will judge the winning design on flair, cre­ativity, and ultimately, impact. However, it has to be a design, which stands out.

Look at their website (www.sutrasmusic.com) but don’t be constrained by anything you see there. Sutras are working on a new musical style, so a new image wouldn’t hurt.

IrishUnsigned, suggests you look at all the album covers you and your mates find eye-catching and

interesting to get ideas. You might want to consider some of the older stuff out there. Pink Floyd, Meatloaf Queen, whatever. Hundreds of good designs exist.

There are websites devoted to CD covers to give you a kick-start. Simply do an Altavista search for “CD covers”. pictures, (if you need them), of Sutras in action, can be found at their website. When finished, Email your design in any reasonable format, to us at competition@IrishUnsigne d.com

You might also want to check out web site www.irishunsigned.com/bcn.htm Please allow time to download.

Design Competition Sutras CD cover

Rock band Sutras, is one of the best new bands in Ireland, although they have been going for a few years now.

By Ron Healy Irish Unsigned.com

,

., .

.

.

.

,.

.

.

,

.

.

.

.

.

,

,

, ,,

.

.

,.

,

,f

.

.

Ballymun Concrete News / July31st 2002 Volume 4 Issue 8 7

The Euro

by Llyod Gorman Eurolink Journalist

As tens of thousands of Irish people and millions of Europeans mill around the continent to find their ideal leisure location, the Euro is about to come into its own.

Including Spain, Portugal, Greece and Italy, which are top of the list for many Irish holidaymakers, there are now 12 European countries using the Euro as their national currency which means that many travellers will not have to bother with ‘Bureau de Change’ services to spend the money in their pockets.

Certain Member States of the EU have not adopted for the single currency but even these countries, surrounded by their Eurozone neighbours with whom they trade, have come to accept it as a common-place currency with prices displayed in Euros.

The same is true of some of the 12 new countries in Eastern Europe, for those with a little more sense of adventure who are willing to explore Europe’s new frontier.

Travelling even further afield with the Euro is possible but some progress in the market still needs to be made Having reached parity with the dollar i.e one Euro is worth the same as one American dollar Europeans will not lose money by changing it to the currency of the States, another popular destination with Irish people

The Euro has even replaced the dollar in Cuba’s main tourist resort to the north of the Caribbean island although it hasn’t taken root in the rest of the socialist state

Travel to Britain, a major destina­tion and hub for Irish travellers, looks set to remain expensive at least in the near future The exchange rate at the moment means you need approximately two Euro to buy one-pound sterling, so it will take twice as

much money to buy the same products or services.

The Euro has proved itself by passing the five economic tests set down by Gordon Brown, MP Latest reports suggest that a British referendum will be held on joining the Euro next year

If Britain decides eventually, to change from sterling to the Euro

they will strengthen confidence in the new currency and make travelling a lot easier and inexpen­sive for Europeans in general but Irish people in particular

Punters can expect a lot more foreign Euro coins in their wallets come September Money they can spend unlike the old days when a pocket full of change was only good for throwing into a jar

A free ticket to Travel and Tourism

BCN Business A positive outlook is essential for the business starter. Every successful business, needs a well-developed marketing strategy from the word go.

Over optimism of Market Size

Column Best wishes to Jack Behan on his retirement from An Garda Siochana. Jack, 40 years is a long time on the force and deserves a good send off.

Abseiling from tower blocks seems to becoming a regular event. Well done to all who took part in the recent jump, it takes courage and nerve to look down from 150ft up and throw your leg over that wall trusting the rope and instructors.

Good luck to Christy Fleming who served the Men’s Centre and Ballymun well.

Welcome to irishunsigned.com and Ron Healy, who contribute features to the Ballymun Concrete News, all good positive news is welcome.

The Ballymun Concrete News is now temporarily available on the

website thanks to Ron Healy of irishunsigned.com as they kindly donated a space on their fabu­lous website well worth a visit particularly to young people in the music scene. You can also view the Ballymun Concrete News in full colour at www.irishunsigned.com/bcn.htm

For soccer fans, http://www.belclareceltic.mybrav enet.com is well worth viewing also.

Editorial Comment

Editor and Proprietor Seamus Kelly Layout Andrew Marsh email: amarsh@gofree.indigo.ie

©

Ballymun Concrete News 66 Joseph Plunkett Tower,

Ballymun, Dublin11

Tel. 8425174 / 087 6724107 email: kellyseamus@eircom.net

Editorial Team

By Terence Kavanagh ACMA

• Where is my market? The starting point in any market appreciation is a definition of the scope of the market you’re targeting. Mistakes are often made in initial market research by describing your business markets too broadly A small general shop may only service the needs of a few dozen streets.A specialist restaurant may have to call on a much larger catchment area to be viable

• How big is that market? You need some idea of the market size to identify how much you can realistically expect to sell. In the home improvements market, calculations may run as follows. On average people in Ireland spend €100 per year on home improvements products. If the catchment population for a retail outlet is 25,000 people the total market potential for that area is (€100 x 25,000) = €2,500,000. Using the same data for previous years, you can work out how fast the market is expanding or contracting

• Who are my competitors and what are their strengths and weaknesses? Most businesses have competitors. Identify who they are and how they can affect your business. Learn to know everything about them; their product range price discount structure delivery arrangements, specifications, minimum order quantities and terms of trade

• How can I differentiate my business from the competition? There must be something unique either about you or you product that makes you stand out from your competitors.Whatever your unique selling proposition is, communicate it effectively • What should I charge?

A great danger in setting a price for the first time is under-pricing. Remember raising a price is always more difficult than lowering one Every product or service has its own demand curve relating sales volume to selling price and shows that the lower the selling price the greater the quantity sold.You have quickly to get a feel for how your sales volume is affected by price changes.

• What is your message and where is your medium? Lord Lever is reported as having said that “half the money he spent on advertising was wasted but no one could tell him which half”.A key element in your market strategy must be what to tell and how to tell it. Begin by deciding how many people you want to influence through your advertisements. In some media, response rates are well established. For example planning or more than 2% response from direct mail would be unrealistic Gathering information on your market, your competitors are an important first stage in preparing a marketing strategy

Next issue: Underestimating the start-up time

Terence is a Chartered Management Accountant who runs a local Bookkeeping/Accountancy/Taxation practice in Ballymun.

He can be contacted by email at: terencek@oceanfree.net and by phone: 842 1111

Terence also gives tax tuition to students studying for the Part 11 Accounting Technicians examinations.

Unit 36 Ballymun Town Centre Ballymun Dublin 11

Training & JobsAugust / September 2002

Contact Barry at the Ballymun Job Centre on 8425722 or call in to see us!Interested?

Perhaps you would prefer to do an Introduction course first? If so why not talk to us about the following courses:

• Clerical / Office Skills • Online • Computer Programming • Web Design

Ballymun Job Centre Final Chance to apply for all Training Courses

that are starting in September 2002

• Introduction to IT • Introduction to Clerical Skills • Career Planning

Monday August 12th – Friday August 16th at the Ballymun Shopping Centre or contact the number below

Come to the BJC Training Week to find out more!

CrosFhocal 1 Trasna: 2.Church 7.Life 8.Quarrel 9.Using 10.New 12.Yellow 13.Pig 14.Beach 15.Ford 17.Difficulty 19.Youths 21.Hat 22.Hill 23.Cream

Gaelic bilingual Crossword Supplied by Glór na nGael, Guthán: 01 8423802

Solve Crossword by using the word list printed below

Acra ........Acre Éalu ..........Escape Úsáid ..........Using Aird ........Direction Feoil ..........Meat Uachtar ......Cream Amh ........Raw Fuinneog ..Window Séipéal........Chapel Ard ..........Tall Garáiste ....Garage Dua ............Difficulty Ascal ......Avenue Gloine........Glass Deas............Nice Áth ..........Ford Hata ..........Hat Coileach ....Cock Áthas ......Joy Iasc ............Fish Trá ..............Beach Bád ..........Boat Íocaí ..........Payer Cosán..........Footpath Bainne ....Milk Leaba ........Bed Scath ..........Shadow Banaltra ..Nurse Leitís ........Lettuce Cófra ..........Cupboard Beag ........Small Macra ........Youths Saol ............Life Bóthar......Road Muc ..........Pig Cnoc ..........Hill Bratach ....Flag Oifig ..........Office Rothar ........Bicycle Buí ..........Yellow Oispidéal ..Hospital Cearc ..........Hen Cabáiste ..Cabbage Óstan ........Hotel Raic ............Quarrel Cairéid ....Carrots Palás ..........Palace Caora ..........Sheep Caisleán ..Castle Prátaí ........Potatoes

Word List

BCN on the web Readers might want to check out the Ballymun

Concrete News temporary web site provided at

www.irishunsigned.com/bcn.htm

To Advertise with BCN call

8425174 087 / 6724107

Your advertisement will go online and also be delivered to homes and drop off

points in the North Dublin area

Sios: 1.Footpath 3.Escape 4.Palace 5.Direction 6.One who pays 11.Raw 12.Boat 15.Joy 16.Shadow 18.Avenue 19.Bag 20. Acre

8 Volume 4 Issue 8 Ballymun Concrete News / July31st 2002

New Major Roadworks TO BALLYMUN’S MAIN STREET

The Main Street in Ballymun has dramatically changed over the last year resulting in a notable improvement to the visual appearance in both the roadways and newly paved footpaths.

• August to October will see major changes to the Main Street and adjoining link roads.

• The south (city) bound carriageway will be reopened to traffic, while the north (M50) bound carriageway will be closed to traffic in order to carry out further road works.

• The new Shangan and Coultry link Road (between McDonagh and McDermot towers) connecting to Main Street at a new controlled junction, will be opened at this time. The Coultry link road will be closed for approximately one month-for upgrading of the road surface, installation of services, traffic signals, and then reopened.

• There will also be new pernament pedestrian traffic signals along Main Street.

A Glamorous Granny and Bonny Baby competitions was judged by Lord Mayor Dermot Lacey (Lab) and Roisin Shortall TD (Lab) . The fun day concluded with a huge fun disco and street party.

Dublin City Council and caretakers gave up their Saturday to help out with the Fun Day. After the massive clean-up all the children who took part were rewarded with a parcel of goodies, sweets, minerals, a toy and a book.

The Clean-up & Fun Day was sponsored by Dublin

City Council, Ballymun Regeneration Limited, local com­panies and many of the parents of the children living in the area.

Ballymun Active Disability Interest Group (B.A.D.I.G) are taking a well-earned weekend break in Cuisle Holiday Centre, Dunamon, Co. Roscommon the end of July.

Dinah Dodrill chairperson said “We need to get away for a general discussion around issues concerning people with disability so that we can create awareness and promote solutions to some of the identified problems on our return.”

Cruising down the Shannon is going to be wonderful release for the members, as some never get away for a holiday. As the regeneration of Ballymun progresses access implications for disabled people will be a vital part of the B.A.D.I.G. Agenda.

Silloge Fun daySilloge Fun day

The Silloge and Sandyhill community forum recently hosted an Annual Clean Up and Fun Day with sports events, games, and disco competitions, also prizes and medals for all the winners.

Roisin Shortall judging Bonnie Baby Competition at Sillogue fun day

It’s “My boy lollipop” as Lord Mayor and Roisin Shortall T.D. dance with locals at the fun day!

Bob Geldof, pictured with Ray Corcoran (Sparky) and Margaret O’Keefe BRYR in Newcastle where Ballymun Samba band Munch played support to Bob facing thousands of fans at the youth festival

Cruise away from Big–Dig

Lord Mayor Dermot Lacey and Roisin Shortall picturedwith Florence Roche and her 2yr old boy Calvin

Report and Photos by Seamus Kelly