vote campaign standards
DESCRIPTION
A campaign standards book of the ASMSU Vote campaign for the 2012 MSU Student Elections.TRANSCRIPT
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Campaign Mission Statement
Inspire students through
Spartan pride to take
owenership of their vote in
the 2012 ASMSU Student
Elections.
SPARTANSVOTEASMSU Student Election 2012
Campaign and Branding Packet
Campaign Mission Statement
Inspire students through
Spartan pride to take
owenership of their vote in
the 2012 ASMSU Student
Elections.
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Campaign Logo & Branding
The logo uses the
recognizable “Block
S” and promotes that
SPARTANSVOTE. The
logo can be used with
or without the tagline
provided. It should only
be used with the given
colors and only in the two
formats provided.
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SPARTANSVOTE
SPARTANSVOTE
SPARTANSVOTE
SPARTANSVOTE
Design Elements & Images
The elements that go into
the designing process should
inspire action and should have
a strong association with MSU
and pride associated with
being a SPARTAN. All images
should be dynamic and have
an exaggerated tone.
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Font Selections & Image
The fonts selected for the
campaign were GOTHAM
and GARAMOND. These
were selected because
they are recognizable with
the university. Gotham
and Garamond are both
used with the “Spartans
Will” campaign.
*It is very important to use these fonts
because they are a vital part of the
campaign image.
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GOTHAM - BOLD
GOTHAM - MEDIUM
GOTHAM - BOOK
GOTHAM - LIGHT
GARAMOND - REGULAR
GARAMOND - BOLD
Colors Scheme
The main colors
used should be
“Spartan Green”,
our light green,
black, and white.
The secondary colors
should only used
as accent. Colors
should be payed high
attention to as they are
also a vital part of the
campaign image.
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*Please contact Terry Sieting for color codes and names if needed. [email protected]
Contact Information
For any question or concerns
reguarding these campaign
standards, please contact the
Communications despartment
as ASMSU. There is to be no use
of campaign elements including
logo, slogan, and designs with out
explicit permisson of ASMSU.
Terry Sieting
Asst. Director of Communications
(517) 355-8266, ext. 112
Associated Students of Michigan State University