vra 2012, visual culture, hoffman
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Presented by Alma Hoffmann at the Annual Conference of the Visual Resources Association, April 18th - April 21st, 2012, in Albuquerque, New Mexico. Session: THE VISUAL CULTURE OF THE VISUALLY UNCULTURED Marita Sturken, Associate Professor at the Annenberg School of Communication at the University of Southern California and Lisa Cartwright state the following in their book Practices of Looking: An Introduction to Visual Culture: “Over the course of the last two centuries, Western culture has come to be dominated by visual rather than oral or textual media. Even the bastion of the printed word, the newspaper, has turned to images— and color images by the end of the twentieth century— to draw in its readers and add to the meaning of its stories. Images have never been merely illustrations, they carry important content.” We all seem to agree that our culture has moved from oral in tradition to a visual one. Since the digital revolution that introduced the personal computer in the 1980's our interaction with images has increased dramatically. Music videos, video games, computer graphics, computer games, and now social media contribute to increase an emphasis in the visual in our culture. Let's not forget the smart phones, the tablets and the incessant need to be connected and see something. However, it seems that our immersion in a visual culture has left us less prepared to engage in a critical visual discourse. How do we engage in critical discourse of the visual messages we receive? How do we analyze and contextualize these messages? In this session we will define context, content, methods, and examples of how a visual culture indeed shape our beliefs and ideologies. ORGANIZER: Alma Hoffmann, Indiana Purdue Fort Wayne University MODERATOR: Erika Church, University of Utah PRESENTERS: • Alma Hoffmann, Indiana Purdue Fort Wayne University • Brooke Scherer, University of Tampa • Renee Meyer Ernst, St. Ambrose UniversityTRANSCRIPT
the images in this presentation have been
{warning}
heavily edited
and sometimes use obnoxious visual effects
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visual cultureOver the course of the last two centuries,
Western culture has come to be dominated
by the visual rather than oral or textual
media. Even the bastion of the printed word,
the newspaper, has turned to images…”
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“
Introduction to Visual CultureMarita Sturken & Lisa Cartwright
visual culture
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James Elkins, art critic &
historian, dates the term
to 1972 in this book.
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The Science Journal, online encyclopedia
…marked above all else by a saturation of
social space by visual technologies, and,
one must assume, a related shift in their
function and significance.”
visual culture
“
this is what we think the looks like
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insert daydream here
visually uncultured
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we are technologicallysavvy and visually saturated online social butterflies
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The Myth of Mulitasking Christine Rosen
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who have become impatient, “unsatisfied
with slowness, and uncomfortable with
silence.” 2006 Kaiser Family Foundation Report
The Myth of Mulitasking Christine Rosen
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who have become impatient, “unsatisfied
with slowness, and uncomfortable with
silence.” 2006 Kaiser Family Foundation Report
The Myth of Mulitasking Christine Rosen
who engage in very “quick but [are]
very shallow thinkers”
Jane Healy, educational psychologist
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the average person sees
The Image Culture, Christine Rosen
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the average person sees
10 ,000The Image Culture, Christine Rosen
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the average person sees
10 ,000of images in the course of a day.
The Image Culture, Christine Rosen
& because visual culture is facilitated by social media & technology
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…we’re a species of editors. We all recycle, clip and cut, remix and upload. We can make images do anything.”
“
for Visual Culture published by Rencontres d’Arles in 2011
Manifesto for visual culture
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but the problem is that the more we see,
get pic of three monkeys!
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but the problem is that the more we see,
get pic of three monkeys!
the less we see
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but the problem is that the more we see,
get pic of three monkeys!
the less we feel
the less we see
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but the problem is that the more we see,
get pic of three monkeys!
the less we feel
the less we understand
the less we see
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21 tweets Huffington Post collected
of young people who didn’t know the Titanic was real.Here are some…
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or the student who had this quote for a project
Give a girl a good pair of shoes and she will conquer the world.”
“Marilyn Monroe
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we have become not only creators, editors, curators but we have also become “media multitaskers”
The Myth of Mulitasking Christine Rosen
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Human beings have always had a capacity to attend
to several things at once. But there is no doubt that
the phenomenon has reached a kind of warp speed
in the era of the Web— enabled computers, when it
has become routine to conduct six IM conversations,
watch American Idol on TV and Google the name of
last season’s finalists all at once.”
The Multitasking Generation, Claudia Wallis
“
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Human beings have always had a capacity to attend
to several things at once. But there is no doubt that
the phenomenon has reached a kind of warp speed
in the era of the Web— enabled computers, when it
has become routine to conduct six IM conversations,
watch American Idol on TV and Google the name of
last season’s finalists all at once.”10 ,000
The Multitasking Generation, Claudia Wallis
“
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The mental habit of
dividing one’s attention
into many small slices…
this could be
our brain
“
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The mental habit of
dividing one’s attention
into many small slices…
this could be
our brain
“
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…has significant implications for the way
young people learn, reason, socialize, do
creative work, and understand the world.”
The Multitasking Generation, Claudia Wallis
“
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we tax our brains…
when the brain tries to divideits attention between 2 or more tasks that are equally taxing, we can’t do both.
The Multitasking Generation, Claudia Wallis
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What do we do?
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stop and start really looking
analyzing each element on a picture
What do we do?
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stop and start really looking
analyzing each element on a picture
don’t take anything for granted
What do we do?
© Alma Hoffmann | [email protected] | IPFW
stop and start really looking
analyzing each element on a picture
don’t take anything for granted
realize that images can be manipulatedand we do form opinions however quickly
What do we do?
© Alma Hoffmann | [email protected] | IPFW
stop and start really looking
analyzing each element on a picture
don’t take anything for granted
realize that images can be manipulatedand we do form opinions however quickly
have conversations about the content of images we receive
Last thought
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To see someone not seeing is the best way of seeing intensely what he doesn't see.” “
Roland Barthes on Chaplin
Thank you! © Alma Hoffmann | [email protected] | IPFW
References
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17. Zuckerman, Marvin. "Are You a Risk Taker?" Psychology Today. Web. 10 Apr. 2012. <www.psychologytoday.com/node/22317>.