An Introduction to Cloud Computing and IBM’s Cloud Offerings

Agenda

Context for Cloud Computing

What is Cloud Computing?

Why Cloud Computing?

Why IBM?

Context for Cloud Computing

Smart traffic systems

Smart water management

Smart energy grids

Smart healthcare

Smart food systems

Intelligent oil field technologies

Smart regions

Smart weather

Smart countries

Smart supply chains

Smart cities

Smart retail

The world is getting smarter – more instrumented, interconnected, intelligent

We understand that business and IT leaders are facing shifts in the landscape.

World marketsThe rising tide of globalization

Customer needsIntegration and innovation

TechnologyNew requirements and delivery models

But they’re facing limitations in IT infrastructure…

85% idleIn distributed computing environments, up to 85% of computing capacity sits idle.

1.5xExplosion of information driving 54% growth in storage shipments every year.

70¢ per $170% on average is spent on maintaining current IT infrastructures versus adding new capabilities.

40 billionConsumer product and retail industries lose about $40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies.

33%33% of consumers notified of a security breach will terminate their relationship with the company they perceive as responsible.

…that can only be solved with unprecedented levels of integration between systems and software.

IT needs to address these business challenges

Reducing riskEnsure the right levels of security and resiliency across all business data and processes

Breakthrough agilityIncrease ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk

Higher quality servicesImprove quality of services and deliver new services that help the business grow and reduce costs

Doing more with lessReduce capital expenditures and operational expenses

Cloud computing is one choice of models to address these challenges.

What is Cloud Computing?

Cloud Computing A new IT consumption and delivery model for businesses

Streamlining tasks to improve time and

save money

Development and Test

BusinessServices

Desktop

Collaboration

Analytics

Storage & Archive

Infrastructure

Speeding research and development

Enabling employees

Meeting compute demands quickly

Managing Information

Cloud computing is the Industrialization of IT

Is Cloud computing new? Yes and No.

Centralized Computing

Client-Server

Virtualization

Internet

Cloud is a derivative of what we have done in the past,

and is enabled by a convergence of maturing technologies

Cloud Computing

What is different about cloud computing?

With cloud computingWithout cloud computing

Virtualized resources Automated deployment

of IT resources Standardized services

Location independent

Rapid scalability Self-service

• Software• Hardware

• Storage• Networking

• Software• Hardware• Storage• Networking

• Software• Hardware• Storage• Networking

Cloud computing delivers IT & business benefits

AutomatedFaster cycle times

Lower support costsOptimized utilization

Improved complianceOptimized security

End user experience

StandardizedEasier access

Flexible pricingReuse and share

Easier to integrate

VirtualizedHigher utilization

Economy of scale benefits

Lower capital expenseLower operating expense

Higher quality services

Doing more with less

Breakthrough agility Reducing risk

There is a spectrum of deployment options for cloud computing

Third-partyoperated

Third-party hosted and operated

Client data center

Client data center

Private cloudHosted private

cloudManaged

private cloud

Client

Shared cloud services

Client A Client B

Public cloud services

A

Users

B

Internal/Private PublicHybridIT capabilities are provided “as a service,” over an intranet, within the client and behind the firewall

Internal and external service delivery

methods are integrated

IT activities / functions are provided “as a

service,” over the Internet

Workloads and types of Clouds in-demand today

Data mining, text mining, or other analytics Security Data warehouses or data marts Business continuity and disaster recovery Test environment infrastructure Long-term data archiving/preservation Transactional databases Industry-specific applications ERP applications

Audio/video/Web conferencing Service help desk Infrastructure for training and demonstration WAN capacity, VOIP Infrastructure Desktop Test environment infrastructure Storage Data center network capacity Server

Top public workloadsTop private workloads

64%

30%Public

Private

Note: Not all workloads will move to cloud!

Cloud workload preference

Why Cloud Computing?

• Cost- With a cloud-based approach, the amount you spend decreases tremendously as you move from a Purchasing HW/licensing model to a “pay-as-you-go” model

• Efficiency- Moving to a cloud platform will allow you as an organization to become more efficient. Launch new production deployments in 75% less time. Reduce server provisioning time from weeks to minutes

• Elasticity- Clouds are elastic. You can add and remove space to meet the needs of your business. The ability to scale up and down depending on demand is what makes cloud computing so powerful.

• Security- Clouds are secure. Security is one of the biggest barriers of adoption when moving to the cloud. Our Partners use World Class Data Centers, Redundant enterprise class fully managed dedicated firewalls with VPN, SAS70 II compliant, etc.

• It’s the future- Cloud computing is the future. According to Gartner, cloud services revenue is projected to reach 148.8 billion through 2014. If you move too slowly, your competition could out maneuver you

Why do business move to the cloud?

Risk & Compliance

34,000-employee bank deploying a private cloud from IBM to centralize management of desktops via an enterprise class data center rather than at the user stations.

Gets greater remote flexibility without sacrificing control.

Employee Productivity

Enable collaboration across global employees as well as its network of customers, partners and suppliers.

IBM LotusLive has 18 million users in 99 countries

Analytics & Security

Design secure cloud infrastructure capable of supporting active military personnel around the world.

Analytics used to detect possible network threats.

Time to Value

Creates an ecosystem for PayPal 3rd Party developers

Reduces developer effort to deploy a work environment with seamless PayPal Test Sandbox access

Companies have different motivations for leveraging cloud

Do you have a cloud strategy?

Deliver

Plan

Build Design and construct Quality assurance (test) Security and compliance Lifecycle management

Understand strategic direction Analyze workloads Determine delivery model Define architecture Build the business case Deploy

Consume Manage Optimize

Vucci with IBM provides a comprehensive set of services to accelerate your cloud journey

Consulting and enabling servicesExperience and expertise to help clients plan, build and deliver cloud servicesTechnologies to plan, build, deliver and manage cloud servicesCloud services to optimize your business

Movement from traditional environments to Cloud One Step or an Evolution

We’ll help prepare you for the cloud

CONSOLIDATEPhysical Infrastructure

CLOUDDynamic provisioning for workloads

VIRTUALIZEIncrease Utilization

STANDARDIZEOperational Efficiency

AUTOMATEFlexible delivery & Self Service

SHARED RESOURCESCommon workload profiles

Ready the In

frastru

cture

Inte

grat

e w

ith e

xist

ing

infra

stru

ctur

e

Traditional IT

EUROPE

Amsterdam Barcelona Dublin Ehningen Hursley La Gaude Milan Paris South Bank Stockholm Tel Aviv Zurich

ASIA

Bangalore Ho Chi Minh City Kuala Lumpur Manila Seoul Shanghai Sydney Tokyo

NORTH AMERICA

Austin Chicago Dallas San Mateo Toronto Waltham

LATIN AMERICA

Sao Paulo

CEEMEA

Bratislava Bucharest Budapest Cape Town Casablanca Istanbul Johannesburg Kiev Moscow Prague Warsaw

We have world-class data centers across the globe

Technical Enablement Go-to-Market Support

What differentiates IBM in making cloud computing real

22

Clear economic value

Integrated and open

Secure and ready for business

Designed for simplicity

Globally relevant

New economics with new trade-offs

Business flexibility results from IT flexibility

Demanding greater speed, control, security and transparency

New technology experiences with faster time to market

Need solutions that work and are supported consistently.

Thank you!

To get started please call us at 855-766-3616 or contact us by email at sales@vucci.com

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