vv

vv

vv

43%31.172.2

39%29.560.8

56%39.4

153.9

25

27

29

31

33

35

37

39

41

43

45

35% 40% 45% 50% 55% 60%

Ave

rage

Age

Gender (% Female)

Market Size and Player Demographics by Platform[United States][PC Gamers Excludes Social Games]

vv

vv

vv

74%

66%

57%

44%

38%

34%

33%

24%

20%

16%

16%

14%

13%

12%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80%

To Pass Time While Waiting

To Relax

To Take a Break from Other Activities

Mobile Games are Cheap or Free

To Challenge Myself

Can be Played on a Convenient Device

Can Play While Doing Something Else

My Friends and/or Family Play Them

There are Mobile Version of My Favorite Games

To Compete with Others

To Have New Experiences

Allow Me to Use My Device in Different Ways

Mobile Games take less time

To Interact With Others

Mobile Games are Easier

Percentage of Mobile Gamers that Endorse Reason for Playing Mobile Games

vv

15%

21%

23%

26%

26%

32%

33%

36%

39%

49%

53%

56%

61%

66%

66%

67%

73%

-85% -65% -45% -25% -5% 15% 35% 55% 75%

Sports

Shooter

Combat City Builder

Action

Card Battle

Racing

General Strategy

Tower Defense

General Arcade

Casino Skill (Poker)

Endless Runner

City Builder

Physics Puzzle

Brain Puzzle

Casino Chance (Slots)

Simulation

Matching Puzzle

Gender Splits by Mobile Genre[North America]

vv

15%

20%

25%

30%

35%

40%

45%

50%

55%

10% 20% 30% 40% 50% 60% 70% 80%

% P

laye

rs t

hat

Pla

y G

en

re o

n a

Sm

artp

ho

ne

On

ly

Gender (% Female)

Mobile GenresPlayer Gender, Device, and Market Size

Arcade Core Management/Simulation Puzzle Skill & Chance Strategy

PhysicsPuzzle

Brain Puzzle

MatchingPuzzle

General Arcade

EndlessRunner

Skill &Chance

Casino –Chance

CityBuilder

Combat City Builder

Sports

Shooter

Simulation

Music

Casino –Skill

TowerDefense

RPG

Racing

Card Battle

Action & Fighting

GeneralStrategy

vv

16%5%

0% 10% 20% 30% 40% 50% 60% 70% 80%

To Pass Time While Waiting

Can be Played on a Convenient Device

Mobile Games are Cheap or Free

To Relax

To Take a Break from Other Activities

Mobile Games are Easier

There are Mobile Version of My Favorite Games

Mobile Games take less time

To Have New Experiences

My Friends and/or Family Play Them

Can Play While Doing Something Else

To Challenge Myself

To Interact With Others

Allow Me to Use My Device in Different Ways

To Compete with Others

Percentage of Mobile Gamers that Endorse Reason for Playing Mobile Games

North America Japan

vv

vv

$368

$3,406

$7,291

$647

$2,790

$4,436

$-

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000

Year 1 Year 2 Year 3

US

So

ftw

are

Rev

en

ue (

Millio

ns $

US

D)

Console Software Sales - 7th Gen vs. 8th Gen[USA][Digital and Physical][Excludes DLC][Year 1 is First Year of each Consoles Launch][2015 est.]

7th Gen 8th Gen

vv

$222

$1,900

$3,918

$563

$2,579

$4,064

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

Year 1 Year 2 Year 3

US

So

ftw

are

Rev

en

ue (

Millio

ns $

US

D)

Console Software Sales - 7th vs. 8th Gen[Wii Removed][USA][Digital and Physical] ][Year 1 is First Year of each Consoles Launch][2015 est.]

7th Gen 8th Gen

vv

7%

18%

15%

6%

22%21%

1%2%

16%

5%

32%

29%

0%

5%

10%

15%

20%

25%

30%

35%

General Entertainment Music & Rhythm Sports Racing Action Shooter

Perc

en

tag

e o

f U

S S

oft

ware

Sale

s

Percentage of Software Sales by Genre - 7th vs. 8th Gen[US]Digital and Physical]

2007 2014

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85

115

138

121

104111

146

206

7078 82 82

5358

4837

0

50

100

150

200

250

2008 2009 2010 2011 2012 2013 2014 2015

# o

f P

ub

lish

ers

wit

h R

ele

ases i

n Y

ear

Count of Active Yearly Publishers[Microsoft, Nintendo, & Sony Consoles]

Digital Only Traditional Market

vv

94%97% 98% 99% 99% 99%

58%

71%69%

71%66% 67%

25%

40%

34%37%

25% 25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Perc

en

tag

e o

f T

ota

l U

S S

W R

ev

en

ue

Percentage of Revenue from Top x Percentage of Titles - By Year[United States][Physical + Digital][Excludes DLC][Consoles]

Top 50%

Top 10%

Top 2%

vv

vv0

20

40

60

80

100

120

140

160

180

2013-Q1 2013-Q2 2013-Q3 2013-Q4 2014-Q1 2014-Q2 2014-Q3 2014-Q4 2015-Q1 2015-Q2 2015-Q3 2015-Q4

Early Access Titles by Quarter[Steam][April 2012 - March 2016]

vv

$499

$237

$501

$-

$100

$200

$300

$400

$500

$600

2010 2011 2012 2013 2014 2015

NA

Rev

en

ue (

Millio

ns)

PC F2P Genres & Annual Revenue[North America] [Client-Based Titles]

MMORPG Shooter MOBA

vv

19

100

80

133

-

20

40

60

80

100

120

140

To

tal H

ou

rs P

layed

Percentage of Player Base

Total Hours Played by Player Base - View of Partial Base (0%-75%)[Worldwide LTD][Steam Players]

BioShock Infinite Call of Duty: Black Ops II - Multiplayer Dota 2 The Elder Scrolls V: Skyrim

vv

85

2,489

916

-

500

1,000

1,500

2,000

2,500

3,000

1%

3%

5%

7%

9%

11%

13%

15%

17%

19%

21%

23%

25%

27%

29%

31%

33%

35%

37%

39%

41%

43%

45%

47%

49%

51%

53%

55%

57%

59%

61%

63%

65%

67%

69%

71%

73%

75%

77%

79%

81%

83%

85%

87%

89%

91%

93%

95%

97%

99%

To

tal H

ou

rs P

layed

Percentage of Player Base

Total Hours Played by Player Base - View of Entire Base (100%)[Worldwide LTD][Steam Players]

BioShock Infinite Call of Duty: Black Ops II - Multiplayer Dota 2 The Elder Scrolls V: Skyrim

vv

vv

$3.25

$7.58 $11.07

$16.64

$34.96

$74.80

$-

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

$70.00

$80.00

2010 2011 2012 2013 2014 2015

Pri

ze P

oo

l in

$U

SD

(M

illio

ns $

US

D)

Yearly eSports Prize Pools[Worldwide]

vv

43%

11%10%

7%4%

26%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Dota 2 League of Legends Counter-Strike: GlobalOffensive

Smite StarCraft II Other

Sh

are

of

To

tal Y

earl

y P

rize P

oo

l

Share of Total eSports Prize Pool[Worldwide]

vv

$176

$125

$111

$93

$29

$16

$19

$18

$0

$50

$100

$150

$200

$250

$300

$350

$400

eSports Viewer eSports Non-Participant

Av

era

ge A

nn

ual

Sp

en

d (

$U

SD

)

Average 12 Month Video Game Spend by Platform[PC Gamers][North America][Includes Microtransactions]

PC Games (Client-based) Console Games Handheld Games Mobile Games

vv

3.7

7.6

12.214.613.4

31.3

47.1

61.7

28% 24% 26% 24%0

10

20

30

40

50

60

70

2013 2014 2015 2016

Mo

nth

ly A

cti

ve U

sers

(M

illio

ns)

Twitch's Monthly Active Users[Month of August Each Year][Worldwide]

US Users Worldwide Total

2012 2013 2014 2015

vv

vv

54.70%

21.48%

12.80%

6.72%

3.69%

Less than $299 up to $399 up to $499 up to $599 Over $599

How Much Would You be Willing to Spend on a VR Headset?[NA Active PC and Console Gamers]

vv

18.18%

26.36%

41.67%43.64%

66.67%

75.00%

< $600 $600 - $799 $800 - $999 $1000 - $1499 $1500 - $1999 > $2000

Headset Purchase Interest in Next 18 Months by PC HW Spend[NA Active PC and Console Gamers] [Oculus, Vive, or PSVR] [Last PC Purchase]

vv

vv

vv