vzw marketing werks
TRANSCRIPT
Marketing Recap ReportClient: Verizon WirelessEvent Activation: SOW In Engineering ConferenceMarket: Houston, Texas Dates: November 8-9, 2012
Brand Trivia Challenge: We asked individuals to prove their loyalty to VzW by showing us their VzW devices. If they did, they will get a VzW goodie bag.
The Innovation Challenge
To drive more traffic to verizon.com/innnovate, we asked attendees to play the "Innovation Challenge. After viewing the website and telling me one thing about it, each person received a tablet case.
Drawing Strategy
Strategy:
We asked each participant to write their name and phone number. Every 30 minutes, we would pull names. If their name is pulled, we will contact them and give them 10 minutes to claim the gift card. If 10 minutes pass, and the person doesn't pick it up, their name will be put back into the drawing box. Then we pick another one.