Flip The Traditional Marketing Funnel On Its Side

HOW Does This Work?• Start with a Blog

HOW Does This Work?• Start with a Blog or Ning Network• Now use Twitterfeed to plug your blog

into your• Facebook Fan Page

HOW Does This Work?• Start with a Blog or Ning Network• Now use Twitterfeed to plug your blog

into your• Facebook Fan Page, and• Twitter

HOW Does This Work?• Start with a Blog or Ning Network• Now use Twitterfeed to plug your blog

into your• Facebook Fan Page, and• Twitter

• Create a YouTube channel so you can embed videos in your blog and web site

Why Does This Work?• Google loves social networks• Google also loves Chamber sites• Social networks want your posts• Chambers have members who have

posts• Your members can “tag along” and get

found on search engines by participating with you

Press Releases as Blogs Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate

In 5 sentences or less, Who are you?Contains complete contact informationShould be consistent; inconsistent =

unprofessional

SOCIAL NETWORKING CONCERNS

Should we be friends?

What do you do with friend requests?

TAKE ACTION NOW• Survey your members!• Start a Blog• Link your blog to your site• Create a profile and Group on LinkedIn• Feed your Blog into the News feature on

your LinkedIn Group• Feed your Blog into your Twitter account

and Facebook Fan Page with TwitterFeed• Use Ping.fm to post on multiple sites