waiting for starbucks: a shot in the coffee market in italy
TRANSCRIPT
2Data as of 31st March 2016. Copyright (c) RE Analytics srl 2016.
Distribution, copy total or partial, by any phisycal or digital means is prohibited.
Competitive intelligence analysis
RE Analytics is the independent competitive analysis provider in retail geo-positioning.
This document represents the geographical retail distribution of the mono-brand stores of five players in the coffee distribution market in Italy: Nespresso, Bialetti, Illy, Vergnano and Segafredo, plus the capsules distribution of Illy and Lavazza.
3Data as of 31st March 2016. Copyright (c) RE Analytics srl 2016.
Distribution, copy total or partial, by any phisycal or digital means is prohibited.
A shot of espresso: Italian overview
Boutique Nespresso Bialetti Store Espressamente Illy Coffee Shop 1882 Segafredo Shop
39 135 24 44 5
4Data as of 31st March 2016. Copyright (c) RE Analytics srl 2016.
Distribution, copy total or partial, by any phisycal or digital means is prohibited.
Monobrand stores and boutiques
16 10 8 2 3
42
3328
2111
6
410
13
31
62
3
2
3
10
0 1
Nord-Ovest Nord-Est Centro Sud Isole
MONOBRAND STORES
Nespresso Bialetti Illy Vergnano Segafredo
5Data as of 31st March 2016. Copyright (c) RE Analytics srl 2016.
Distribution, copy total or partial, by any phisycal or digital means is prohibited.
Mass distribution channels for capsules
339
519
708
8811
549
383
349
244
940
200
400
600
800
1000
1200
Nord-Ovest Nord-Est Centro Sud Isole
CAPSULES DISTRIBUTION (INCL. MASS RETAIL CHANNELS)
Distribuzione Lavazza Distribuzione Illy
6Data as of 31st March 2016. Copyright (c) RE Analytics srl 2016.
Distribution, copy total or partial, by any phisycal or digital means is prohibited.
Monobrand stores and boutiques
16
426
31
3
10
33
4
6
1
8
2810
2
0
2
21 1
3
0
3 113
2
1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Nespresso Bialetti Illy Vergnano Segafredo
MONOBRAND STORES
Nord-Ovest Nord-Est Centro Sud Isole
7Data as of 31st March 2016. Copyright (c) RE Analytics srl 2016.
Distribution, copy total or partial, by any phisycal or digital means is prohibited.
Mass distribution channels for capsules
339
549
519
383
708349
88
244
11
94
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Distribuzione Lavazza Distribuzione Illy
CAPSULES DISTRIBUTION (INCL. MASS RETAIL CHANNELS)
Nord-Ovest Nord-Est Centro Sud Isole
