Project Management x470 April 23 - May 21, 2011EDP 325936

Cindy Chen

Goldie Liu

Hershow Al-Barazi

Michael Molano

Pency Mak

TingTing Huang

Tugce Bora

Wake ‘n Bake Food Truck

Project ObjectiveBy Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas.

To provide San Francisco commuters a mobile source of breakfast carryout that is fresh, gourmet, and convenient.

Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day.Mission

Background

In Scope Out of Scope

Launch of Wake n’ Bake Food Truck

One Truck at Launch

Target one High Commute Location at Launch

Work with Vendor to Develop and Create Website for ordering system

Maintaining Business Post-launch

Multiple Trucks

Multiple Locations

Delivery Service

Project Scope

AssumptionsAlready Possess a

Modified truckKitchen for baking and

storageBusiness LicenseHealth and Parking

PermitsThe software

Architecture Design and database set up, implementation, and testing will be done by the third party company.

The hardwares where our web application and internal application and DB server running against will be hosted by the third party company. 

Website Vendor will:Build WebsiteMaintain Website Post

LaunchProvide backup plan

to retrieve ordersTeam Members:

Working Part Time – 10 hrs/week

Will be Cashier/Barrister/Driver

Organization Chart

Work Breakdown Structure

ID Deliverables

1Plan a list of pastries to offer and rotate weekly

2 Finalize a launch menu3 Purchase inventory for baking ingredients4 Purchase inventory for necessities5 Create a tracking plan 6 Finalize order plan with Philz Coffee7 Finalize contract with SFBI8 Hire pastry chef and pastry assistant9 Finalize working schedule for baking

10 Purchase baking tools

Communication Activity

Audience

Key Messages

Delivery Method When Who

Menu preparation

Pastry Chef/Pastry assistant

Discussion on what to bake

In person meeting

By Jan 1st, 2012

Tingting

Pency

Inventory control

Pastry Chef/Pastry assistant

Communicate status of inventory

In person meeting Weekly

Tingting

Pency

Menu Rotation

Wake n’ Bake Team

New menu for the month Email Weekly

Tingting

Pency

Pastry Order SFBIOrders and delivery schedule

Email/Phone WeeklyTingting

Pency

Pastries – Communication Plan Matrix

Risk Probability

Impact Mitigation Plan

1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons

M H Order pastries from SFBI

2. Vendors not able to delivery orders on time due to traffic, car accidents, etc 

M HPrepare a backend delivery service to fulfill orders

3. Storage malfunction (ie: power outage) 

L H Order pastries from SFBI

4. Limited supply of ingredients  L M

Have substitute ingredients ready on hands

5. Food sanitation  L H

Employees need to be safety & sanitation Certified

PastriesRisk Response Plan

ID Deliverables

1. Marketing Plan & Priorities Created

2. Sales Goals Created

3. Social Media Accounts Created

4. Restaurant Sites Accounts Created

5. Logo Created

6. Flyers Printed

7. Flyers Distributed

8. Sales Promotions Identified and Implemented

Sales & Marketing

Communication Activity Audience Key

MessagesDelivery Method When Who

Promoting new food truck

PublicNew mobile source for breakfast

•Word-of-Mouth•Social Media•Flyers

Jan. 1, 2012

GoldieHershow

Logo Development

Website Team

•Completion Status•Completed Proof

Email with Attachment

Jun. 6, 2011

GoldieHershow

Flyer Development

•Website Team

•Pastries Team

•Completion Status•Initiated Distribution

Email with Attachment

Nov. 23, 2011

GoldieHershow

Social Media/Online Sites

•Website Team

•Pastries Team

List of Accounts Created

Email Jan. 20, 2012

GoldieHershow

Sales & MarketingCommunication Plan

Risk Probability

Impact Mitigation Plan

1. Commuters are not interested in mobile food truck Medium High

Survey commuters at possible locations to assess interest

2. Price point is too high to be competitive in market  Medium Medium

Research other bakeries and food truck prices and determine a comparable price

3. Miss target audience (ads are in wrong location)  Medium Medium

Promo codes for different areas that it was distributed and evaluate which areas are working

4. Do not sell enough to make profit Medium High

Decrease price points at launch and increase as time goes on

5.  Marketing strategy too costly Low High

Prioritize marketing methods and increase as revenue increases

Sales & MarketingRisk Response Plan

ID Deliverables

1 Functional requirements (including use cases)

2 Visual design3 Completed development4 Test plan creation5 Test plan execution6 Website content (text & images)

7 Instructions for employee use of pre-ordering system

8 Training for employees on using pre-ordering system

Communication Activity

Audience Key Messages Delivery

Method When Who

Hand off of requirements Developers

Hand off requirements so developers can start coding and testing

Word docs in email attachment

Jul 6, 2011Cindy

Michael

Website Development & Testing status updates

•Project Manager•Marketing Team

Communicate status of development & testing of website

Project status dashboard in Excel

Every Wed. Jul. 6, 2011 toAug. 24, 2011

CindyMichae

l

Release training documentation Employee

Provide training documents, to instruct the employee how to use the internal system to access the pre-orders

Word docs in email attachment

Jan. 1, 2012Cindy

Michael

Deployment of employee system

Project Team

Employee system is ready to launch Email Jan. 2, 2012

CindyMichae

l

Deployment of customer website

Project Team

Website is ready to launch Email Jan. 6, 2012

CindyMichae

l

Website Communication Plan

Risk Description Probability

Impact Mitigation Plan

1. Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement

Medium HighTrying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project.

2. If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)

Low High

Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement

3. The website may not deploy on time (implementation) Medium High

We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment  

4. Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors

Medium MediumPerform in-depth research on the firms to make sure that they have worked on a similar project.

5. If the logo won’t be finalized by marketing team, it might prolong software development life cycle.

Low MediumWe will work with Marketing team, to ensure the logo will be finalized on time

Website Risks

Milestone Chart

Gantt Chart

Budget

1.Social media and online marketing

Sites2.Advertising

3.Sales4.Website

5.Pasteries

$0$2,000$4,000$6,000$8,000

$10,000$12,000$14,000$16,000$18,000$20,000

Total BudgetExecutionPlanning

Phases Initiation Planning Execution Total Budget1.Social media & Online marketing Sites   $1,920.00 $1,400.00 $3,320.002.Advertising   $1,600.00 $1,000.00 $2,600.003.Sales   $2,320.00  $2,320.00

4.Website  $11,340.0

0  $13,400.005.Pasteries     $1,000.00 $115,380.00