wall street weather and stock prices the study of saunders (1993):saunders (1993): the study...
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Wall Street Weather and Stock Prices
The study of Saunders (1993):
The study examined how the weather at Wall Street
influenced stock prices. Note that New York weather
is not relevant to variables connected to stock
prices. In addition, an earlier study showed that
Florida weather, which has an obvious influence on
orange crop, had only a minor influence on futures
prices of orange juice in New York City.
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Wall Street Weather and Stock Prices
Saunders examined stock prices at the New York stock exchange (Dow Jones Industrial Average) and New York City weather from 1927 to 1989. Moreover, he examined the NYSE / AMEX index from 1962 to 1989 and related to New York City weather.
He found a reliable correlation between New York City weather and stock prices: Stock sales increased when it was sunny, but decreased when it was cloudy.
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Wall Street Weather and Stock Prices
Saunders concluded that weather influenced mood
of those involved in stock trade, which in turn
influenced which price traders were ready to pay.
It is therefore important to include psychological
variables into models of asset pricing which are not
themselves relevant economically. Examples
include mood or processing fluency (see Alter &
Oppenheimer, 2006)
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