•Wants more high-margin comprehensive income

More businessRadio AdvertisingHas gone down in price do to alternativesInternet RadioSocial MediaMP3 Players and etc.Radio Advertising more affordable to small,

medium and large business owners who want to get their company advertised

MarketAppleton Wisconsin Population over 72,000 peopleAverage commute to Appleton is 20-30 minutesGood school systems Growing residential area for families.

Advertise

20 to 30 minutes people are driving into work from the suburbs.

We advertise for the upper middle class families driving into work.

Children: Birth–20Approximately 25% of children under age 6.

59% of children age 6-12 years old having a visit.

Overall, high-income children were twice as likely

to have a visit.

Adults: 21–64 Among adults, the likelihood of having a

dentalvisit varies by age, family income, race/ethnicity,and education. While 56% of adults with highincome had a visit, only half as many 27% withlow income had at least one dental.

Dental Visits

Family Income

Advertise• We advertise early for these families morning

commutes into work• 6 am to 9am• One 60 second spot 2 or 3 times within each hour• Teeth whitening service• Family income discounts• Creates buzz about dentistry and provides more

work for families kids which create more visits.

Price$70 for one 60 Second Ad6 ads in 3 hour= $4204 times a week =$1,680For 4 weeks = $6,720

What Station or StationsThe Fox 96.9More males listen to rock stations104.9 The WolfMore business oriented females likely listen

to country music.

ResultsMore exposure on Wilson DentistryMore customers from high income familiesMore dental work for kidsExposure of business on radio on Wisconsin's

very best Cumulus Stations

Sourceshttp://www.gaebler.com/Cost-of-Radio-

Advertising-In-Appleton---WIhttp://meps.ahrq.gov/data_files/publications/

cb17/cb17.pdfhttp://appleton.cumulusradio.comhttp://localmarketingideas.com/how-much-

does-radio-advertising-cost/