WARM-UP

• View the commercial:http://www.youtube.com/watch?v=owGykVbfgUE • Journal: What makes this a good commercial? Why does it appeal to us? Do you believe in what it is advertising? If so, why? What did they do to make you believe? If not, why not…?

WHAT IS A PERSUASIVE APPEAL?

Something you use to make your audience believe you or your product, feel the way you want them to feel, or hold a certain attitude

PERSUASIVE APPEALS

1) Appeal to ETHOS 2) Appeal to PATHOS3) Appeal to LOGOS

ETHOS

TrustAuthorityCredibilityGood characterGood motivesSomeone well-

knownSomeone

experienced

PATHOS

EmotionsHappinessSadnessAngerPrideGuiltEtc.

Sensory detailsEmotional

languageImages

LOGOS

LogicFactsStatisticsEvidenceExpert TestimonyDefinitionsWitness Statements

GEICO COMMERCIAL

• http://www.youtube.com/watch?v=kWBhP0EQ1lA

• What is the appeal?

NIKE COMMERCIAL

• http://www.youtube.com/watch?v=RERnwAEkd04

• What is the appeal?

ANIMAL FUND COMMERCIAL

• http://www.youtube.com/watch?v=9gspElv1yvc

• What is the appeal?

ORKIN COMMERCIAL

• http://www.youtube.com/watch?v=QQ-JQ_bc9ag

• What is the appeal?

DORITOS COMMERCIAL

• http://www.youtube.com/watch?v=HY4L1ihRkaY

• What is the appeal?

PERSUASIVE APPEALS

• Based on what you have seen, which persuasive appeal would you say is most effective? Why? Cite at least two specific examples to prove your point.

ACTIVITY

• Using the magazines available, find 3 different print ads that you like: one for ethos, one for pathos, one for logos.

• Create a poster for each of these ads, labeling the persuasive appeal AND explaining why it is that appeal.

• Ex.: This toothpaste ad is an example of LOGOS because it uses the fact that 93% of dentists recommend it, and 90% of those who use this toothpaste report fewer cavities and whiter teeth.

CLOSING

• Write yourself a reminder for Monday. What do you need to remember?