view the commercial: ue journal: what makes this a good commercial? why does it appeal to us? do...
TRANSCRIPT
Warm-Up
View the commercial:http://www.youtube.com/watch?v=owGykVbfgUE Journal: What makes this a good commercial? Why does it appeal to us? Do you believe in what it is advertising? If so, why? What did they do to make you believe? If not, why not…?
What is a Persuasive Appeal?
An argument that a speaker/writer directs toward a certain belief/feeling/attitude that his/her audience holds
Allows speaker/writer to tailor his/her argument in the best possible way according to his/her audience’s needs/desires
Persuasive Appeals – Techniques to Persuade an Audience
1) Appeal to ETHOS 2) Appeal to PATHOS3) Appeal to LOGOS
Appeals to ETHOS:Based on: trust/
authority/credibility
Needed: good character, good sense, and good motives
Use: known experience, expertise, credentials, polished presentation of material
Appeals to Pathos: Based on:
Emotions Needed: Vivid
language, sensory details, and words/images that make your reader feel a strong sense of happiness, sadness, anger, pride, etc.
Use: Vivid, sensory details, emotional language and/or images
Appeals to Logos:Based on: Logic Needed: Support
and evidence Use: Facts,
statistics, expert testimony of credible sources, definitions, witness statements, and details
Geico Commercial
http://www.youtube.com/watch?v=kWBhP0EQ1lA
What is the appeal?
Nike Commercial
http://www.youtube.com/watch?v=RERnwAEkd04
What is the appeal?
Animal Fund Commercial
http://www.youtube.com/watch?v=9gspElv1yvc
What is the appeal?
Orkin Commercial
http://www.youtube.com/watch?v=QQ-JQ_bc9ag
What is the appeal?
Doritos Commercial
http://www.youtube.com/watch?v=HY4L1ihRkaY
What is the appeal?
Persuasive Appeals
Based on what you have seen, which persuasive appeal would you say is most effective? Why? Cite at least two specific examples to prove your point.
Real-World Teenage Problems Create an informative and persuasive poster
about your topic and how it causes teen angst. Use the images you chose on Monday, as well
as anything else you can draw/find. Include the following information:
Name of Topic 3 most important facts about your topic 3 most significant issues about the topic Q&A: Why should people care about this topic? 3 possible solutions Use ethos, pathos, and logos to make your
arguments strong!