Educate, Entertain, and Enlighten (Warner Bro’s motto)• It’s a fully integrated, broad-based entertainment company and a global leader in all forms of entertainment

• It leads every aspect of the entertainment industry from feature film, television and music.

• It has many creative and business resources to build world-renowned entertainment franchises that rack in profits from all around the world.

Once upon a time…• 1918 - the Warner bro’s produced their first full-scale picture,

"My Four Years in Germany," which grossed an amazing (for that time) $1.5 million.

• Following their success they purchased property at 5842 Sunset Boulevard for $25,000, and the Warner Bros. West Coast Studio was born.

• Warner Bro’s began in April 4, 1923

• 1928 - ‘Lights of New York’ was the first 100% All Talking Picture. It was a one hour feature that broke all box office records.

• 1989 - Warner Communications merged with Time, Inc. (due to the higher level of prestige) which was a $18 Billion merger

• making around 20 different films yearly

• spending around $2 billion a year on marketing alone.

• while making an upward of $80 million at the box office per film.

pre-sold elementsare the elements used within film that we recognise and know from previous accounts.• Pre-sold elements are mostly used by big players like Warner Bro’s

because it’s a risk free investment, that they can use for marketing and attracting new audiences.

Examples of pre-sold elements:• Directors• Actors• Studios• Celebrities

CASE STUDY: PRE-SOLD ELEMENTS

Batman v Superman: Dawn of Justicehttps://youtu.be/0WWzgGyAH6Y

• Two of the worlds most popular superheroes

• comic books - HUGE fan base

Director Zack Snyder (Watchmen, Man of Steel, 300 etc.)

• Man of Steel (2013) box office $668 million

• Batman Trilogy box office is $1.2 billion

• previous films are already a success, however combining them, multiples the pre-sold elements, doubling the profits.

Actors

• Amy Adams

• Ben Affleck

• Jesse Eisenberg

• Laurence Fishburne (the matrix dude…. morpheus)

• Jeremy Irons

Harry Potter (the worlds biggest film

franchise)https://youtu.be/K1KPcXRMMo4

• total box office gross $7,723,431,572

• total budget $1,155,000,000

• 7 successful books (pre-sold elements)

• 8 films

• 4 directors

one book, two films• the decision to split the final book of the

Harry Potter collection, was the perfect marketing plan

• this would enable pre-sell for the first release, which would then build intrigue for the final release.

• This clever marketing scheme, brought a wave of splitting the last movie of a franchise like Harry Potter into two separate parts.

Is Warner Bro’s just a greedy corporation?

• Warner Bro’s has high interest in making profit, so not only they can survive but dominate the film world, this domination will mean more customers.

• However Warner Bro’s produces entertaining products that will be part of life and memories for years to come.

• While Warner Bro gives it’s interest is in to take, however if they did not create the profits they do they wouldn’t be able to continue creating such high budget movies.