WashingtonWashingtonMetropolitan AreaMetropolitan Area

511 Feasibility Study 511 Feasibility Study

Implementation PlanImplementation Plan

Review MeetingReview Meeting

January 13, 2005January 13, 2005

22

AgendaAgenda

• Study OverviewStudy Overview• 511 Vision511 Vision• Summary of PlanSummary of Plan• 511 System Coverage and 511 System Coverage and

ImplementationImplementation• Procurement and OperationsProcurement and Operations• MarketingMarketing• ScheduleSchedule• Estimated CostsEstimated Costs

33

Study OverviewStudy Overview

• Phase 1, Detailed Work PlanPhase 1, Detailed Work Plan• Phase 2, Conceptual System Phase 2, Conceptual System

DesignDesign• Phase 3, Implementation PlanPhase 3, Implementation Plan• Phase 4, Feasibility Study Final Phase 4, Feasibility Study Final

ReportReport

44

Study Overview—Next StepsStudy Overview—Next Steps

• Implementation PlanImplementation Plan– Review Meeting - January 13, 2005Review Meeting - January 13, 2005– Final - January 23, 2005Final - January 23, 2005

• Finalize Feasibility StudyFinalize Feasibility Study– Assess previous findingsAssess previous findings– Provide options and recommendationsProvide options and recommendations

• Draft - March 11, 2005Draft - March 11, 2005• Review Meeting - March 16, 2005Review Meeting - March 16, 2005• Final - March 25, 2005Final - March 25, 2005

• Develop an Outreach PlanDevelop an Outreach Plan– 511 Deployment Coalition Policy Committee 511 Deployment Coalition Policy Committee

Meeting March 2, 2005 – possible venueMeeting March 2, 2005 – possible venue

55

Study Overview—Purpose of Study Overview—Purpose of Implementation PlanImplementation Plan

• Recommend content and form of Recommend content and form of Washington, DC 511Washington, DC 511– ContentContent– Data FusionData Fusion– Telephone/WebsiteTelephone/Website– Procurement Approach and OperationsProcurement Approach and Operations– MarketingMarketing– ScheduleSchedule– Cost EstimatesCost Estimates

• Raise Key Questions that Must be Raise Key Questions that Must be AddressedAddressed

66

511 Vision511 Vision

The Washington metropolitan area The Washington metropolitan area 511 is a customer-focused, 511 is a customer-focused, multimodal traveler information multimodal traveler information service available across the region service available across the region via phones, the Internet and other via phones, the Internet and other personal communication devices. personal communication devices. The Washington metropolitan area The Washington metropolitan area 511 system will be interoperable 511 system will be interoperable with neighboring 511 systems with neighboring 511 systems resulting in a more satisfactory resulting in a more satisfactory travel experience.travel experience.

77

Summary of Plan—Summary of Plan—AssumptionsAssumptions

• Assumptions made for the Assumptions made for the purpose of this plan purpose of this plan – Stand-alone system, not part of VA 511Stand-alone system, not part of VA 511– No new data sources will be developed No new data sources will be developed

exclusively for 511exclusively for 511– One agency will take the lead, with One agency will take the lead, with

contributions from others, including contributions from others, including staff time, in-kind marketing, and staff time, in-kind marketing, and fundingfunding

88

Summary of Plan—Expected Summary of Plan—Expected 511 Outcomes511 Outcomes

• All callers—landline and cellular—All callers—landline and cellular—who call 511 will reach the systemwho call 511 will reach the system

• Roadway content will include Roadway content will include incidents, construction, weather, and incidents, construction, weather, and special eventsspecial events

• Congestion info. will be available for Congestion info. will be available for MD interstates and could be used for MD interstates and could be used for travel timestravel times

• Callers will be able to transfer to Callers will be able to transfer to transit agencies, airports, and VA transit agencies, airports, and VA 511 (others TBD)511 (others TBD)

• Optional Content will be availableOptional Content will be available• Web presence is undefinedWeb presence is undefined

99

Summary of Plan—Key Summary of Plan—Key QuestionsQuestions

1.1. Will it be a stand-alone system Will it be a stand-alone system or part of VA 511?or part of VA 511?

2.2. What will the overall What will the overall management structure be?management structure be?

3.3. Which agency will take the Which agency will take the lead for the various necessary lead for the various necessary functions?functions?

4.4. Which agency or set of Which agency or set of agencies will be responsible agencies will be responsible for data quality?for data quality?

1010

Summary of Plan—Key Summary of Plan—Key Questions (continued)Questions (continued)

5.5. Will the system include speed Will the system include speed and/or travel times on the and/or travel times on the phone and/or web page?phone and/or web page?

6.6. Who will be in charge of Who will be in charge of marketing and what is the marketing and what is the expected in-kind contribution?expected in-kind contribution?

7.7. Will there be any private Will there be any private sector involvement?sector involvement?

1111

Discussion of Key QuestionsDiscussion of Key Questions

1212

Summary of Plan—CostsSummary of Plan—Costs

Stand Alone Stand Alone SystemSystem

Extension of Extension of VA 511VA 511

LowLow HighHigh LowLow HighHigh

StartupStartup 1.1M1.1M 2.5M2.5M 0.4M0.4M 0.9M0.9M

AnnualAnnual 0.4M0.4M 0.6M0.6M 0.3M0.3M 0.4M0.4M

1313

System Coverage—System Coverage—Roadway ContentRoadway Content

• Report TypesReport Types– Regional ReportsRegional Reports– Roadway CoverageRoadway Coverage– SegmentsSegments

• Information TypesInformation Types– Construction/MaintenanceConstruction/Maintenance– Road Closures and DelaysRoad Closures and Delays– Major Special EventsMajor Special Events– Weather and Road SurfaceWeather and Road Surface

1414

System Coverage—System Coverage—Transit ContentTransit Content

• Agency DescriptionAgency Description• Service DisruptionsService Disruptions• Call TransfersCall Transfers

– WMATAWMATA– VREVRE– DASHDASH– And moreAnd more

1515

System Coverage—System Coverage—Optional ContentOptional Content

• RoadwayRoadway– Security MeasuresSecurity Measures– Special EventsSpecial Events

• Public TransportationPublic Transportation– AirportsAirports– Carpool/VanpoolCarpool/Vanpool– Major DelaysMajor Delays– Security MeasuresSecurity Measures– Special EventsSpecial Events

• EmergencyEmergency– Amber AlertsAmber Alerts– Security AlertsSecurity Alerts

• Tourist InformationTourist Information

1616

Discussion of Optional Discussion of Optional ContentContent

1717

System Coverage—QualitySystem Coverage—Quality

• AccuracyAccuracy• TimelinessTimeliness• ReliabilityReliability• Consistency of PresentationConsistency of Presentation• RelevanceRelevance

1818

System Implementation—System Implementation—Data FusionData Fusion

• Modifies data from original Modifies data from original sources to make it usable by sources to make it usable by phone/webphone/web

• Can be very complexCan be very complex

1919

System Implementation—System Implementation—Telephone SystemTelephone System

• Call RoutingCall Routing• Call Volume/System SizingCall Volume/System Sizing

2020

Telephone System—Telephone System—Call RoutingCall Routing

• WirelessWireless– Tower-Level Routing may be neededTower-Level Routing may be needed– Decision to build stand-alone system Decision to build stand-alone system

will require re-routing in VA when DC will require re-routing in VA when DC system comes onlinesystem comes online

• LandlineLandline– ILECs and CLECsILECs and CLECs– Verizon is Dominant ILECVerizon is Dominant ILEC

2121

Telephone System—Usage Telephone System—Usage and Sizingand Sizing

• Usage Drivers are Population, Usage Drivers are Population, Quality of Data, MarketingQuality of Data, Marketing

• Estimate that DC 511 will Estimate that DC 511 will receive ~100K calls/month receive ~100K calls/month initially initially

• Usage spikes during weather Usage spikes during weather events, other emergenciesevents, other emergencies

• Not necessary or feasible to Not necessary or feasible to never have busy signalsnever have busy signals

2222

Telephone System—Usage Telephone System—Usage and Sizingand Sizing

Avg. Avg. Calls/Mo. Calls/Mo.

PopulationPopulation

BostonBoston 500K500K 5.8M5.8M

CincinnatiCincinnati 51K51K 2.0M2.0M

OrlandoOrlando 106K106K 1.8M1.8M

SE FloridaSE Florida 129K129K 4.8M4.8M

TampaTampa 52K52K 2.5M2.5M

San Fran.San Fran. 201K201K 6.9M6.9M

Wash. DCWash. DC 100K100K 4.6M4.6M

2323

WebsiteWebsite

• OptionsOptions– Build from scratchBuild from scratch– Link to Existing WebsitesLink to Existing Websites– Build off of or Partner with Existing Build off of or Partner with Existing

WebsitesWebsites

• ContentContent– Compared to PhoneCompared to Phone– Traffic CamerasTraffic Cameras

• Domain NameDomain Name

2424

Procurement and OperationsProcurement and Operations

• Procurement Approach and Procurement Approach and Business ModelBusiness Model

• OperationsOperations

2525

ProcurementProcurement

• Identify FundingIdentify Funding• Designate Lead AgencyDesignate Lead Agency• Designate Project Manager from Designate Project Manager from

Lead AgencyLead Agency• Form Oversight CommitteeForm Oversight Committee• Evaluate OptionsEvaluate Options

– Expand VDOT ContractExpand VDOT Contract– Procure separate system with no consultant Procure separate system with no consultant

assistanceassistance– Procure separate system with consultant Procure separate system with consultant

assistanceassistance

2626

Procurement, cont’dProcurement, cont’d

• Develop Specifications and/or Develop Specifications and/or Functional RequirementsFunctional Requirements

• Prepare RFPPrepare RFP• Conduct ProcurementConduct Procurement

2727

OperationsOperations

• 511 Phone System511 Phone System– ContentContent– Menu StructureMenu Structure– Call TransfersCall Transfers– Call SpikesCall Spikes– 511 Availability511 Availability

• Web SiteWeb Site– ContentContent– DesignDesign

2828

Operations, cont’dOperations, cont’d

• Roles and ResponsibilitiesRoles and Responsibilities– Contractor ManagementContractor Management– Data QualityData Quality– Day-to-day OversightDay-to-day Oversight– MarketingMarketing– Decisions on UpgradesDecisions on Upgrades

• System Expansion and System Expansion and UpgradesUpgrades

2929

MarketingMarketing

• BackgroundBackground• GoalsGoals• Key MessageKey Message• 511 Logo and Branding511 Logo and Branding• Marketing PlanMarketing Plan

3030

ScheduleSchedule

Feasibility StudyFeasibility Study 3/25/053/25/05

Identify FundingIdentify Funding 6/30/056/30/05

Designate Lead Agency/PMDesignate Lead Agency/PM 7/31/057/31/05

Form CommitteeForm Committee 9/30/059/30/05

Decision to Procure 511Decision to Procure 511 10/31/0510/31/05

Specs/RequirementsSpecs/Requirements 12/15/0512/15/05

RFP IssuedRFP Issued 1/31/061/31/06

Proposals ReceivedProposals Received 3/31/063/31/06

Consultant SelectedConsultant Selected 5/31/065/31/06

Contract ExecutedContract Executed 6/30/066/30/06

511 Launched511 Launched 2/1/072/1/07

3131

Costs—Overview Costs—Overview

• LaborLabor• EquipmentEquipment• Content UpgradesContent Upgrades• TelecommunicationsTelecommunications• MarketingMarketing

3232

Costs—StartupCosts—Startup

Stand-AloneStand-Alone 511 VA511 VA

LowLow HighHigh LowLow HighHigh

LaborLabor 635K635K 1.425M1.425M 177K177K 270K270K

Equip.Equip. 292K292K 675K675K 92K92K 270K270K

ContentContent 00 70K70K 00 70K70K

TelecomTelecom 12K12K 57K57K 12K12K 57K57K

Mktg.Mktg. 150K150K 250K250K 150K150K 250K250K

TotalTotal 1.089M1.089M 2.477M2.477M 431K431K 917K917K

3333

Costs—Annual Costs—Annual

Stand-AloneStand-Alone 511 VA511 VA

LowLow HighHigh LowLow HighHigh

TelecomTelecom 50K50K 60K60K 50K50K 60K60K

NetworkNetwork 85K85K 120K120K 45K45K 65K65K

Mktg.Mktg. 150K150K 200K200K 150K150K 200K200K

Consult.Consult. 65K65K 115K115K 30K30K 50K50K

StaffingStaffing 85K85K 130K130K 40K40K 65K65K

TotalTotal 435K435K 625K625K 315K315K 440K440K

3434

Discussion/Next StepsDiscussion/Next Steps

• Revisit Key QuestionsRevisit Key Questions• Other CommentsOther Comments• Revised Implementation Plan Revised Implementation Plan

Due 1/23/05Due 1/23/05

3535

Contact InfoContact Info

Todd Kell Todd Kell

Ph. (804) 560-7600 or (804) 512-6601Ph. (804) 560-7600 or (804) 512-6601Toddkell@pbsj.com

Pete Costello Pete Costello

Ph. (407) 806-4440 or (202) 550-5795Ph. (407) 806-4440 or (202) 550-5795Petecostello@pbsj.com

Michael BermanPh. (510) 350-0827 or (510) 459-0045Michaelberman@pbsj.com