watchesnirankar 12606375007396-phpapp02 (1)
TRANSCRIPT
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Product Report on
Wrist Watches
Prepared by: Nirankar Singh
PGDFM/09/003
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Definition of Product
The end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want.
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Introduction
WATCHES
A watch is a timepiece that is made to be worn on a person. It is usually a wristwatch, worn on the wrist with a strap or bracelet.
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Display
Analog :
A numbered dial upon which are mounted at least a rotating hour hand and a longer, rotating minute hand.
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Display
Digital :
A digital display simply shows the time as a number.
It had a red light-emitting diode (LED) display.
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Contd. 6
Types of Watches
1. Fashion Watches: Wristwatches are often appreciated as jewelry or as collectible works of art rather than just as timepieces.
2. Computerized multi-function watches:They have awkward user interfaces due to the tiny screens and buttons, and a short battery life.
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Types of Watches (Contd.)
3. For space travel: Zero gravity environment and other extreme conditions encountered by astronauts in space requires the use of specially tested watches.
4. For scuba diving: Watches may be crafted to become water resistant. These watches are sometimes called diving watches.
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Indian Watch Market
• Size: 40-45 millions pieces annually.
• Annual market(in USD): 195 millions.
• Average growth in India: Increase in 10-15 % annually.
• But India still lower in that market compared globally.
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Categories of Watches
• Low Price Segment: Less than Rs.500.
• Medium Price Segment: Between Rs. 500-1500.
• High Price Segment: More than Rs. 1500.
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Images of Indian Watches
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Images of Foreign WatchesARMANI
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Brand of Wrist Watches
1. Timex,
2. Citizen,
3. Casio,
4. Titan.
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Timex
• Timex watches by Timex Group USA.
It has basically low & medium range watches.
Timex Formals c401
Rs. 990
Timex SportsRs. 785
Timex Formals WomenRs. 1465
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Citizen
• Manufactured by Citizen Holdings Co. Ltd.
• It consists mainly high range segment.
Citizen perpetual series
Rs. 17,200
Citizen BL-800Rs. 22,900
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Casio
• It’s a Japanese Mfg company.
• It consists all categories of range segments.
Casio Metal fashionRs. 1780
Casio Standard Line
Rs. 1045
Casio Proterk Line-up
Rs. 12700
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Titan
• Its an Indian brand & manufacturing company.
• Titan having all range of watches.
Titan EdgeRs. 8650
Titan FastrackRs.1085
Titan RagaRs.3560
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• Titan is India's leading manufacturer of watches.
• The sixth largest in the world.
• Titan watches is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation.
I am taking Titan Co’s product
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Products under Titan Co.
Titan Raga
Titan Fastrack
Titan Sonata
Titan Edge
Titan Steel.
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Titan Raga
• Market price:-Rs 2,000 - 5,000.
• Target customer:-High level people.
• Local Tax:- 12.5%
• Profit margin:-10-15%
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Titan Fastrack
• Market price:-Rs 1,000 – 3,500.
• Target customer:-Middle & High level people.
• Local Tax:- 12.5%
• Profit margin:-10-12%
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Titan Sonata• Market price:-
Rs 250 – 1,200.
• Target customer:- Lower & Middle class people.
• Local Tax:- 12.5%
• Profit margin:-10%
• It has over 650 models in Indian market.
• Having more than 10,000 dealers in India.
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Titan Edge
• Market price:-
More than Rs. 7,000.
• Target customer:-High level people.
• Local Tax:- 12.5%
• Profit margin:-
15-20%
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Titan Steel
• Market price:-
Starts with Rs 2,300.
• Target customer:-High level people.
• Local Tax:- 12.5%
• Profit margin:-
10-20%
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• In the end, though India is still
considered to be a difficult market to
penetrate due to reasons like:-
Price sensitiveness and
Its largely unorganised sector.
• However, with the right planning and
the right management International &
national will do well in Indian Watch
Market.
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THANK
YOU