water management in china
DESCRIPTION
This presentation gives you a general view of the water management situation in China. It was originally meant to accompany an extensive market research report carried out by students of Windesheim University of Applied Sciences for the upcoming water festival Blue, organized by Dutch Delta Design 2012 (http://www.ddd2012.nl/)TRANSCRIPT
![Page 1: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/1.jpg)
Water management in China.
![Page 2: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/2.jpg)
The water festival Blue aims to position the Netherlands as the international water platform
”
“
This is the problem we need to solve.
![Page 3: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/3.jpg)
Why is China the most important for Blue ?
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The Chinese economy is developing with a rapid velocity.
Chinese water issues = huge threat
![Page 5: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/5.jpg)
over 300 million people without safe
drinking water
Pollution
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Water shortage
Not enough water to supply the industry
If China cannot cope with this, global
prices will rise on an unprecedented scale
![Page 7: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/7.jpg)
The economic losses are estimated at
€36 billion Huge
investments are being made in water management
![Page 8: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/8.jpg)
The Chinese have an outdated image of Holland.
A repositioning is needed to attract Chinese
governmental contracts to Dutch companies.
![Page 9: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/9.jpg)
Which people should DDD2012 target
?
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University students
• The next generation of govt. decision-makers and executives
• Highly competent and low-cost workforce
• The core, ‘otaku’ group
![Page 11: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/11.jpg)
Governmental decision-makers
• Influential position
• Networking effect
• Possible government contracts
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Conclusions
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Dutch companies could do well by doing good.
China has huge water management issues.
Govt. officials and water management students are high-priority target groups.
![Page 14: Water management in China](https://reader034.vdocument.in/reader034/viewer/2022051610/548534e95806b5cc588b46ee/html5/thumbnails/14.jpg)
Thank you for your attention!