B. Clodfelter ǀ Director, International

Results Highlights

Proprietary information omitted to protect confidentiality

Waterpik Technologies – Background

Recruited to lead the turn-round of an international division

Long term declines in sales, profits and customer base

Existing business model: Country-level distributors to small independent

retailers

Small, declining customer base limited growth potential

Limited commitment to additional investment

Necessary to fund from less productive current investments

No distribution in, or

relationships with new, targeted

customers

Limited previous exposure in

key marketsNo infrastructure capable of servicing

large customers

, Sales force

, Logistics

No BIG Customers No InfrastructureNo Brand Awareness

Key Challenges

Primary Objectives

Develop top international markets by developing distribution

and supporting infrastructure for key mass retailers

Maintain and stabilize existing business in existing base of

small, independent retailers

RESULTS

Advertising Displays,

& PR

Advertising Displays,

& PR

Advertising, PR

&Displays

Developed Co-Branding with

SunStar in order to establish

Waterpik brand

, Leading native oral

care company in Japan

, 60+ years in business

427

450

621

993

1185

1275

3 Year Results