PowerPoint Presentation

Target AudienceMales Age : 17-30yrsSEC : A+,A,B & B-TOUCH POINTS3 Cities: Karachi, Lahore & Islamabad

Digital PlatformWhy go digital ?Digital generally has a higher ROI than conventional advertisingThe target market is generally glued onto digital Real time resultsLess costlyFar greater exposureViralGreater engagementBrand developmentBrand ObjectiveCreate brand awareness of Wax The new and hip brand for the young audienceDigital Objective80% sales Reach out to at least 35% audienceBig IdeaTagline: We wear what we are

Describes the brand personality and builds it around Versatality Campaign IdeaFawad Khan will be guest at the launch Endorse brand Fawad- Wax VersionSnap chat Wax HuntFace of wax