Worcestershire Cricket Media Report

Newsletters

Website

Social Media

NewslettersEvery fortnight delivery. On occasion even weekly distributionOver 970 subscribersSpecial Editions for Women’s Rapids, Natwest OSCAs, EWCT Small Grants and Coach Education35%-45% open rate 5%-10% click rateMore clicks during Wicketz role, Junior Club Comps details and EWCT Small Grants

36.6

31.4

3638.2

36.4 36.834.3 35.1

37.6 37.635.1

37.8 37.7 37

44

35.1 35.1 35.1

News Road Open Rates (Past six months)

4.3

1.7

3.9

6.3

10

3.2

6.8

5.1

10.8

12.4

8.4

5.3

7.7 8

9.3

7.9

4.45.1

News Road Click Rates (Past six months)

Website

65 articles published in the past six months compared to only 27 in the first six months of 2016

Over 75% articles achieving over 600 hits on the website alone

Cream of the lot being Thea Brookes interview, Player Pathway Announcement, 12 Chance 2 Shine centres being chosen, initiation of the Wicketz programme and Worcestershire Girls to have a new U12 squad

Important updates, special features on the main events of the calendar

Low traffic earlier, now picking up and striving to improve even further in 2017

912

15

9

13

7

34.21

63.45

58.38

35.29

52.1

20.99

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Website Article and Hits Performance

Article Count Hits

That’s 26,442 hits in six months compared to 10,125 in the first half of 2016.

Social Media

Reach Numbers

October – 14334November – 16757December – 16801Total - 47892

39 LIKES in past three months251 LIKES in the past seven months

308 Facebook LIKES and 428 Twitter Followers in the past eight months

Additional Information

Social Media Presence

Over 225k people reached through Twitter in the past six month period

Tweets Tweet Impressions

Profile Visits Mentions Followers Count

October 64 45.7K 2361 19 22

November 62 46.3K 2197 25 32

December 42 32.5K 1577 13 34

Twitter Performance Past three months

Targets

Newsletter open rates to be constantly over 40% and click rates to be over 10%

New Website domain in Pitchero and uploading all content

Reach 40,000 website article hits in first six months of 2017

Have the first article to reach 1000 hits

Reach 1000 facebook LIKEs and Reach 1750 Twitter followers by end of April

Stay beyond 60000 for each month in terms of Tweet Impressions