we are social's beats by dre: building a social brand
TRANSCRIPT
![Page 1: We Are Social's Beats by Dre: Building a Social Brand](https://reader030.vdocument.in/reader030/viewer/2022032421/55a79ac01a28ab266e8b46e3/html5/thumbnails/1.jpg)
BEATS BY DRE: BUILDING A SOCIAL BRAND
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BEATS BY DRE IS AN ICONIC BRAND, ASSOCIATED WITH SOME OF THE WORLD’S BIGGEST CULTURAL FIGURES
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IT WANTED TO KEEP ITS ASPIRATIONAL TARGET AUDIENCE ENGAGED ON SOCIAL WITH MORE THAN
JUST PRE-PLANNED CONTENT
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SO WE DECIDED TO GIVE BEATS AN OPINION ON KEY MOMENTS IN CULTURE
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WITH THE FASTEST REACTIONS AND THE QUICKEST WIT TO STAND OUT FROM
THE CROWD ON SOCIAL MEDIA
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SUPERBOWL 2014
BEATS COMMENTED ON EVERYTHING FROM THE GAME ITSELF TO THE HALF TIME SHOW
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#HEARWHATYOUWANT
OUR REACTIVE, SPORTS-FOCUSED CAMPAIGN RECEIVED OVER 10,000 INTERACTIONS ON FACEBOOK
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FIFA WORLD CUP 2014
BEATS WAS AT THE FOREFRONT OF KEY MOMENTS THROUGHOUT THE TOURNAMENT
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FIFA WORLD CUP 2014
BEATS OWNED SOCIAL CONVERSATION, WITH OVER 20 MILLION VIEWS FOR NEYMAR’S #GAMEBEFORETHEGAME,
EVEN WITHOUT OFFICIAL SPONSOR STATUS
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WE TOOK BEATS’ OWN KEY MOMENTS TO SOCIAL, WITH FANS HELPING REVEAL
ITS NEW STUDIO COLOR
@zendaya
@youngvanSFS
@EricLeGrand52
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GENERATING OVER 2,000 RETWEETS AND 19.2 MILLION
IMPRESSIONS
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AND WE BROUGHT BEATS’ PILLS CHARACTERS TO LIFE BY SENDING INFLUENCERS CUSTOM MADE CHARACTERS
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RESULTING IN 40,000 BRAND INTERACTIONS
@NICHOLASMEGALIS @KCJAMES @BOBBYHUNDREDS
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WE MADE SURE BEATS WAS ON THE RIGHT PLATFORMS TO REACH ITS
ASPIRATIONAL AUDIENCE
+
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WE LAUNCHED ON SNAPCHAT WITH A FULL PLATFORM STRATEGY, RESULTING IN 20,000
FOLLOWERS IN ITS FIRST FEW DAYS
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WE REVAMPED BEATS’ TUMBLR, CAPTURING A NEW PREMIUM AUDIENCE
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RECEIVING OVER 1,765 TOTAL ORGANIC NOTES THROUGH TUMBLR
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OVER SIX MONTHS, WE MOVED THE NEEDLE FOR BEATS’ SOCIAL MEDIA PRESENCE
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19!
1,012,647 NEW FANS
128,151 NEW FOLLOWERS
443,400 NEW FOLLOWERS
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20!
ALL CEMENTING BEATS’ POSITION AT THE FOREFRONT OF CULTURE