THE COMPLETE PROGRAM FOR

MARKETING SUCCESS

FACT NO.

WE CAN ADD MORE PUNCH TO YOUR AGENCY CREDS

ADMA00025_A4Posters.indd 4 9/08/2016 10:34 am

AGENCY SUCCESS IS BUILT ON FACTS

ADMA IQ FACTS is a comprehensive training framework that allows agencies to ensure they have the skills sets that clients will require in the future.

To stand out in a competitive Agency environment, Agencies need to equip themselves with an arsenal of knowledge and the skills to turn that knowledge into effective results for their clients.

It not only ensures you’re building your clients’ businesses, but also your own as your effectiveness is the single biggest determining factor in attracting and retaining new clients.

The IQ FACTS program is intelligently designed to arm agencies and their staff with the cutting edge skills of tomorrow and the trusted industry recognised credentials to take their agency further.

The pathway to developing the right skills is IQ FACTS:

• Framework – An industry built means of classifying the skills and capabilities someone should have in order to be qualified for that capability and level. The framework is reviewed regularly to ensure it aligns with current market conditions and needs.

• Assessment – Individuals can be assessed against the framework via an online tool that highlights what courses they can undertake to bridge identified skills gaps they need to address.

• Credential – An evidence based process that involved producing documented proof of capability followed by a ½ interview with a subject leader. If approved they are awarded the appropriate credential which is valid for 2 years, after which time they must reapply or seek a higher credential to ensure skills are current and in line with market needs.

• Training – ADMA has a broad range of courses available that will allow people to attain the skills and evidence to fill gaps in order to apply for a credential.

• Support – ADMA, through our member benefits, supports our credentialed marketers by ensuring they are kept up to date on the latest trends and best practices.

For agencies, IQ FACTS:

• Demonstrate a market differentiation based on skill levels • Ensure teams are able to meet the needs of clients • Offer career advancement opportunities to staff who are hungry for training &

development

For more information to book a consultation, visit our website [www.adma.com.au/IQFACTS] or call 02 9277 5428.

ADMA00025_A4Poster_Agency_FRONTOne pager for Forum flyer_Agency BackAGENCY SUCCESS IS BUILT ON FACTS