we first slide set - atl
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Association of TransformationalLeaders
Simon Mainwaring
PRESENTED Palm Springs, September 21st 2012
Purpose: Why does your company exist?
“The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.”
Key Strategic Principles:
Simon Mainwaring, author, We First New York Times, Wall Street Journal, Amazon Bestseller 2011 strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 2011
Compe77ve Advantage: What are you the only of?
Leadership: What dos your company do when its at its best?
Vision: What hope, vision or dream does your brand offer?
We First Vision
Thank you, ATL!
Please let me know about your interest in the Social Branding Blueprint training program.
Contact: [email protected]
Twitter: @SimonMainwaring
Facebook: Simon Mainwaring