We Love Pop

• Egmount Group publishes the magazine, Egmont Magazines publish a range of top quality market-leading children’s magazines.

• This magazine focuses on mainstream pop music.

• The target demographic is teenage girls aged 13-15 years.

• We Love Pop has built up a following of more than 135,000 readers across print, online and social media, becoming the market leader in the teen music magazine department.

• They have used bright colours which connote fun and energy, this appeals to the target audience of 13-15 year olds.

• Mostly sans-serif font has been used which signifies that the magazine has a more relaxed approach.

• The picture to text ratio is about 70% which connotes that they are targeting a younger audience who don’t read as much.

• The images are mostly of male pop stars which signifies that this magazine appeals to teenage girls.

• The pictures also relate to the writing so it easier to find the articles that you want to read about.

• The masthead is at the top right hand corner so that the brand identify is fluent through the magazine.

• The mode of address is informal and chatty – using mostly slang to relate back to the target audience which is teenage girls aged 13-15, who mostly likely use the same style slang.

• They have also used direct motive address like ‘your’ to entice the audience to read the magazine.

• Quotes and interviews from pop stars have been included to keep the magazine current, as well as the audience interested.

• A free pull-out poster has been included to entice the reader.

• The chatty, gossip language and the photos of celebrities have produced a house style that is appealing to young teenage girls: the colour, pictures and language have similar connotations of fun, youth and alive.