We Start at 2:00 PM ET (New York Time)

Audio will begin just prior to start time!

Session 14

Agenda

• Cool new update

• The ”modules”

• Success stories and lessons learned

• Where we are

• Where to go from here

• The Future of 100k Factory Ultra Edition

• Our plans over next 6 months

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The “modules”

The ”Modules”

• Best of all worlds!

• Go for a refresher

• Re-group

• Re-start

• Review

• Enormous Asset

• Still being added to - 2 more to go

• Module 9 today or tomorrow , and this will be Module 10

Success Stories

Ruaidhri

Ruaidhri

• Followed the plan and the course EXACTLY

• Moved as FAST as possible – faster than we were recommending

• In a matter of weeks went from 0 - $1400 per day

• Then crashed it and went down to $200 per day for a couple of weeks

Ruaidhri

• Deep dive into all the issues

• Fell in love with products and audiences

• Needed to be objective and ruthless!

• Back up to and NICELY settled at $1200 per day in profit!

Ruaidhri - Lessons

• Follow the plan exactly

• Be prepared for bumps

• Drink lots of coffee

• KILL unprofitable ads fast

• Listen to customer feedback

• Plenty of fish in sea (products) don’t push on a string

Ruaidhri - Lessons

• You can move lightening fast– much faster than other eCom models

• Don’t do jewelry

• Move even more quickly to a niche site

• Outsource!

• When ali express needs verification, escalate the ticket immediately

• Drink lots of beer

• Partner ?

Nathan and Eriko

Nathan and Eriko

• Set up a discount deals type site on May 8th

• Loaded and tested 20 products – did NOT find a winner

• Reviewed the ”Ultra Sales Success Quadrant” PDF

• Re-did the audience targeting for my top 5 test prodcuts

• Changed to free shipping

Nathan and Eriko

• Found 1 winner in these 5

• Launched a niche site on June 1 using the winning product

• Began ad scaling following the routine and continued through month of June

• Was using Stripe but added PayPal standard as second payment option – improved conversions!

Nathan and Eriko

• Created all the custom audiences and look a like audiences June 26 – 30

• Scaled all following the routine

• After 1 week more reviewed the demographic data

• Branched out into many new look a like sub audiences based on the winning demographics

Nathan and Eriko

• Ended up with over 50 audiences

• Continued scaling

• Orders came in so quickly couldn’t keep up so I added $4.95 shipping. Didn’t slow it down!

• Taught family members how to fulfill!

Nathan and Eriko

• Best sales day – July 29 $3,584.24

• Average daily sales June 1 – August 23 -$2,190.89

• Since store creation

– Revenue $121,480.01

– Gross profit $69,243.61

– Facebook Ads $30,799.46

– Net Profit $38,444.15 (less than 90 days)

Nathan and Eriko

• Just started a second site

• Already making money!

• ONLY using float hosting and woocommerce

Nikos

Nikos

• Originally a member of the first 100k Factory

• Worked the program but didn’t have success

• Learned a LOT

– FB advertising and the inner workings

– Built a HUGE FB fan page – over 100k followers

• Signed up for Ultra – KNEW he could make this work

Nikos

• Took him a LONG time to find a product

• MANY “failed” tests

• Used a FB search methodology for product finding

– Search for “free shipping dogs” as an example

• Found his winner

• Found complimentary products

Nikos

• Scaled and followed the routine

• Best day ever – Just last week – Net Profit of $866

• Stats June 16 – August 24– Revenue – $86,607.71

– Product costs - $34,289.50

– Ads costs - $38,821.30

– Net Profit - $12,263.91

• August run rate = $8k !

Common Themes

• Followed the plan - EXACTLY

• Only deviations for some was speed

• NEVER gave up

• Retreated and regrouped when hitting an obstacle

• Asked for help

• Partners – can use FB for this sometimes

• Work ethic

• None of these guys are even in the US

Where We Are

Where We Are

• Mastered FB advertising - HUGE leverage here!

• Understand the eCommerce model

• Understanding and experience

– Traffic and conversion

– Ad spends

– Gross and net profits

• For REALS business stuff here!

Where We Are

• Access to a VAST resource of other IM models

• This knowledge and experience can NOT be overestimated

• Too many people fail to realize what they’ve gained

• Too many people fail to realize what they can use their gains for

• The refinery – under resources – is an MBA class for IM

What if You’re NOT There Yet?

What if You’re NOT There Yet?

• Simple – TRY AGAIN• Go back to the beginning• ALWAYS about the product and the audience• Study the Ultra Sales Success Quadrant!• TEST until you find a winner!!• This works time and time and time again• SO…it WILL work for you – even if not the first

few times you try• ABSOLUTELY EVERYONE WHO IS SUCCESSFUL

HAS BEEN RIGHT HERE

Where to go From Here

Get the MOST Out of Ultra!

• Do NOT rest• FOLLOW the routine• People are achieving as much as 300k per year in

profits with JUST one site and following the EXACT routine and plan

• Do NOT settle for less• Do this before moving on• Outsourcing!!!• I would say 2-3 sites is expansion enough – 100-

500k in profit, then expand in other ways

Evaluate Moving Fulfillment

• Can you cut down on product costs by buying in bulk?

• Can you get a US supplier?

• Can you increase customer satisfaction with faster shipping?

• Use Amazon FBA or any other fulfillment center or roll your own

Expand to White Label

• Built in market intelligence

• Built in promotional resource – R. had over 3k names on his email list in SHORT order!

• All models have pros and cons

• Key is diversification

• Cross selling

• etc

Expand to Information Products

• Built in market intelligence

• Built in marketing channel with FB likes and email addresses

• Have to have a passion here

• OR…get partners

Expand to Affiliate Marketing

• eMail list!

• Basically it builds itself

• Leverage 5-10x per year

• ”free” money from the resource you’re already building

Expand Traffic Sources

• SEO

• Amazon

• Ebay

• Pinterest

• Youtube

• Adwords

The Future of 100k Factory – Ultra Edition

The Future of 100k Factory – Ultra Edition

• Software enhancements

• New strategies

• New success stories

• Adhoc webinars – Watch your email!

• QA webinar

• Continued improvements to member’s area

• Continued excellent support

Our Plans for Next 6 Months

Product Launches

• None planned

• We ONLY do 1 per year

• AND, ONLY if we have something extremely compelling to share

Research

• Challenges people face

– Product selection

– Audience targeting

– Fulfillment

• ALWAYS testing and researching traffic

• Pre-testing products

• Pre-testing audiences

• Fulfillment center potentials?

12 Days of Christmas

BluePrint Academy

BluePrint Academy

• NOT a sales pitch

• VERY small group – 55-65 people

• Currently not open – have only recruited 1x per year

• Will likely not do any kind of membership drive this year

• HOWEVER, sometimes a spot or two opens up

• People have been asking about this on FB and support

• Doing it for 3 years now

• Also – perhaps you can take some lessons learned?

BPA Mission Statement

To Enable the realization of members’ business goals through a multi pronged approach of:

• Support and assistance• Training• Shared services• Shared resources• Accountability tracking and assistance• Leveraging community efforts and expertise

BPA - Business Models Supported

• Amazon FBA – White Label

• Amazon arbitrage

• “Other eCommerce” platforms – shopify,Ultra, etc

• Affiliate marketing

• Information product development

• Kindle publishing

BPA - Traffic Sources Supported

• Amazon organic traffic

• Amazon PPC

• SEO

• Adwords

• Facebook paid advertising

• Facebook “organic” traffic

• Pinterest, outside blogs, YouTube

• Affiliate network building

BPA - Methods Employed in Support of Mission

• Services

• Outsourcing Team

• Training

– Starting points

– Ongoing – Keeping up to date

• Software

• One/One business consulting

• One/One subject matter experts consulting

BPA - Methods Employed in Support of Mission

• Business development workshops

• Community

• Subject matter experts and their working groups

• Subject matter experts and their bi-monthly publications

• Accountability Group

BPA - Services

• Product photographer, graphic designer

• China office

– Warehouse space

– “Your office”

– Inspection

– Sourcing

– Packaging and shipping

• Review service

BPA - Services

• SEO services

• PBN

• Affiliate sites done for you

• Info products done for you

• Developing fulfillment center

BPA -Joining

• Waiting list

• Email support with Academy in subject

• $1k per month – VERY selective (meaning good fit and committed)

Q & A