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The Negev Local Sustainable Economic Development Euromed Congress
Building Local Economies December 9 2013, Beersheva, Israel
Promoting Sustainability Through Certification
Joao Mil-HomensUniversity of Algarve
promote & support sustainable businesses
through certification
programs
CertificationProcess by which an entity is examined against a set of criteria. A successful certification process typically results in the awarding of a certificate and the right to display a label for marketing purposes.
CertifierEntity who assesses compliance of an organization against a set of criteria. It may be carried out by an independent third-party, by its clients, or by the organization itself through a self-diagnosis.
Label A logo that is intended to indicate a preferable product or company, based on predefined criteria.
market signaling agent
businesses use certificates to
establish and demonstrate their
sustainability performance
consumers react to the credibility and
transparency of the independent
verification
strengthen sustainable supply chain
the act of misleading consumers
regarding the environmental
practices of a company
create business value?
strengthening sustainable supply chain
change behaviors:
1. empowering organizations
2. informing consumers
3. enhancing trust
1. reach everyone
environmental laggards
reluctant compliers
committed compliers
environmental strategists
true believersNeil Cunningham
find a balance
performance
criteria benefits
accept different levels of
performance
establish very clear
criteria
for each level of performance
for each axis of sustainability
Las Terrazas, Cuba
Grand Cancun Luxury Eco-Hotel
environmental laggards
reluctant compliers
committed compliers
environmental strategists
true believersNeil Cunningham
provide real
incentives
for each level of performance
public recognition
training structure
share best practices
networking opportunities
fiscal incentives
administrative flexibility
funding opportunities
2. communicate
easy access to information
disseminate and promote
capitalize
public procurement
3. enhance trust
engage all relevant stakeholders
disclosure information
demonstrate achievements
expose greenwashing
evaluate and adapt
