wearable technology: friend or foe for participation in sport?

Effort Rewarded.Copyright 2015. [email protected]

Wearable technology: Friend or foe for

participation in sport?

Dave Wright


Reticular Activating System


Background


Belonging/ identity/ tribe/ social connection


Technology filling the social connection role


What is Technology

Technology is a body of knowledge used to

create tools, develop skills, and extract or

collect materials.

It is also the application of science to meet an

objective or solve a problem.


Is technology solving or creating the problem?


What is wearable tech?

Wearable technology includes items, such as jewellery,

glasses and clothing- worn on, in and around the body-

incorporating sensors and other electronic technologies.


The purpose of wearable tech

It’s all referred to as the

`quantified self’. The notion

is that by recording and

reporting behaviours, it can

motivate individuals toward

better habits and better

health.


Cloud technology…


…in a time poor world


Leverage technology for sport


Frictionless Experience


Rise of wearable technology


Rise of fitness apps

156 million 2012- 248 million 2017


Data is the key

Pedometers

Optical Blood

Flow Sensor

More Credible

(accurate)Data

Less Credible/

(accurate) Data

Heart Rate

Sensors

AccelerometersMOTIVATION


More Data… More Results


It’s all about the eco-system


World Health Guidelines on Physical Activity

1. Adults should aim to be active daily. Over a week, activity should add up to at least 150 minutes (2½ hours) of moderate intensity activity in bouts of 10 minutes or more.

2. Alternatively, comparable benefits can be achieved through 75 minutes of vigorous intensity activity spread across the week or combinations of moderate and vigorous intensity activity.

3. Adults should also undertake physical activity to improve muscle strength on at least two days a week.

4. All adults should minimise the amount of time spent being sedentary (sitting) for extended periods.


Incidental versus concerted Activity

Incidental Concerted


3 steps for wearables to work


Step 1. Motivated to wear it & afford it


Step 2. Remember to wear it


Step 3. Accurately track it’s targeted behaviour


The ugly secret of wearables


3 behaviour science factors to inc. adherence


1.Habit & Feedback


2. Social Motivation/ accountability


3. Goal re-enforcement/ achievement


What is MYZONE®?


Rewarding EFFORT not Fitness


Provide Real Time Feedback & auto online Logbook


Interoperability… frictionless


Provides gamification/ Social connections


In line with WHO guidelines


New world of Physical Activity/ Sport

DELIVERY FEEDBAC

KDATA

TECHTECH???


QUESTIONS….

FRIEND OR FOE?

wearable technology: friend or foe for participation in sport?

Sports